Small business▲+2Since September 2026: 2% → 5%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 11 pointsRank 6 → 4 of 57
7 categories · RankedOnPay
111Judge labels
11First choices
10Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
6% in Payroll software for small business buyers
Rank 5 of 67 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 7 labels there were negative.
What the models named instead of OnPay →By buyer segmentRead the same way at every buyer size.
Small business6 of 57
4%16 labels
accepted challenger
Mid-market5 of 67
8%7 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In benefits administration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named OnPay for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Benefits administration | Core HR and payroll | 8% | 5 of 67 | 0% | 7 | under 10 labels · led by Gusto at 20% | ▲+7Since September 2026: 2% → 9%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Payroll software | Core HR and payroll | 0% | 16 of 58 | 6% | 18 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR compliance and policy management | Core HR and payroll | 0% | 25 of 97 | 0% | 5 | under 10 labels · led by Rippling at 19% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| PEO providers | Core HR and payroll | 0% | 43 of 53 | 50% | 2 | under 10 labels · led by Justworks at 24% | |
| Compensation management | Compensation and total rewards | 0% | 58 of 140 | 0% | 1 | under 10 labels · led by Pave at 18% | newNew since September 2026: not ranked then, 0% now. |
| Global payroll and employer of record | Core HR and payroll | 0% | 41 of 61 | 0% | 1 | under 10 labels · led by Deel at 30% | newNew since September 2026: not ranked then, 0% now. |
| HRIS and HCM platforms | Core HR and payroll | 0% | 29 of 66 | 0% | 1 | under 10 labels · led by Rippling at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, OnPay held within the floor in all seven categories: no change cleared 13 points.
Best category · Benefits administration · by segment
Mid-market▲+7Since September 2026: 2% → 9%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
9%from 2% in September 2026
Inside the floor by 6 pointsRank 9 → 5 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Benefits administration | 2% | 9% | ▲+7Since September 2026: 2% → 9%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 5 of 67 |
| HR compliance | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 25 of 97 |
| Payroll software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 16 of 58 |
| PEOs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 43 of 53, unchanged |
| Compensation management | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 58 of 140, unchanged |
| Global payroll | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 61, unchanged |
| HRIS and HCM platforms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 29 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated OnPay across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated OnPay across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 4 | 1 | 1 | 6 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 0 | 5 |
| Perplexity Sonar | 1 | 0 | 1 | 0 | 2 |
| Grok 4.1 Fast | 0 | 3 | 0 | 0 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 0 | 4 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 3 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 3 | 0 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labels1
Paraphrase10 labels1
Comparative26 labels6not counted in share
Budget-constrained42 labels9
Scale-constrained6 labelsNone
Negative18 labelsNone
First choiceAlternativeMentionNegative111 labels in all, every segment counted; 11 of the 17 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“OnPay (Best Overall Value): OnPay is one of the most budget-friendly, transparently priced platforms on the market.” Gemini 3.5 Flash · Benefits administration · budget prompt · first choice
“OnPay often the better value if you want the lowest-cost, small-business-friendly setup” Perplexity Sonar · Benefits administration · budget prompt · first choice
“1. OnPay - an all-in-one employee management software built for small businesses.” Llama 4 Maverick · Benefits administration · budget prompt · first choice
“OnPay if you want the lowest total cost with benefits administration built-in” Kimi K2 · Benefits administration · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“compare Gusto and OnPay-style HR/payroll platforms, but note that those are not always full PEOs” GPT-5.4 mini · PEOs · budget prompt · soft negative
“Some have reported issues with late tax filings and inaccuracies in payroll calculations” Claude Haiku 4.5 · Payroll software · negative prompt · soft negative
Named alongside
The products named in the same answers as OnPay, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OnPay was named but was not.ShowHide
Named alongside
The products named in the same answers as OnPay, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OnPay was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named OnPay. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 108 of the 111 answers that named OnPay and are not a share of its labels.
Domains cited
gusto.com57
forbes.com51
onpay.comYour site44
peoplemanagingpeople.com35
adp.com33
business.org30
techrepublic.com26
selectsoftwarereviews.com25
rippling.com24
capterra.com23
304 of the 348 domain citations in answers naming OnPay came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
onpay.com is not in Google's top ten for any of the category's searches. In the answers, OnPay takes 8% of first choices and Gusto takes 20%.ShowHide
Search and answers
onpay.com is not in Google's top ten for any of the category's searches. In the answers, OnPay takes 8% of first choices and Gusto takes 20%.
ShowHideIn search
Google, US estimatesPosition for “benefits administration platform”
–
not in the top ten
Position for “benefits administration platforms”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“onpay”)
- AI search demand for its name, est.
- 200 a month
- Organic visits to its site
- about 1,180,466 a month
- Searches its site ranks for
- 71,253 · 3,647 in the top three
- Sites linking to it
- 4,361
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $89 a month (estimate)
In answers
This editionShare of first choices
8%
rank 5 of 67 in benefits administration
Segment leader
20%
Gusto
- First choices
- 11 across its categories
- Named in
- 111 answers
- Its own site cited
- in 108 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on onpay.com
1,165
subdomains included
Content
887
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 519 | 5 | 2026-09-18 | ||
| Template or tool | 165 | 0 | 2025-06-25 | ||
| Glossary or explainer | 157 | 0 | 2026-04-24 | ||
| Comparison | 44 | 1 | 2026-08-27 | ||
| Report or ebook | 1 | undated | |||
| News or press | 1 | 0 | 2018-11-30 |
Most recent
- 2026-09-18Geofencing time tracking explained blog
- 2026-08-27Double time vs overtime explained comparison
- 2026-08-18How time tracking improve employee productivity blog
- 2026-07-27How to start a business in georgia blog
- 2026-07-21Benefits compliance 101 small business blog
- 2026-07-21Benefits compliance accountants blog
How it is countedHide how it is counted
Every page onpay.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow OnPay
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
OnPay is its own company.ShowHide
The company
OnPay is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Powerful people tech, backed by real experts
- For
- small businesses and their accountants
- Price stated
- Starting at $49 /month Base Fee $6 /month Per Worker; Pricing starts at $55 per month onpay.com
- Starting price
- 49 onpay.com
- Free plan or trial
- Get one month free onpay.com
- Certifications
- AICPA’s SOC programSOC 2 Type II
- Customers named
- Sheila, Wizard of Paws Pet SalonJoski Tile
- Not stated on the pages read
- Integrations, hosting
What OnPay's own pages state, read September 28, 2026: onpay.com, onpay.com/ledger/pricing-cas-accounting-services, onpay.com/security, onpay.com/payroll/solutions. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OnPay's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OnPay, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for OnPay by email, built from the raw record of the edition. It shows:
- where OnPay is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name OnPay, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.