Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 20 → 13 of 47
Wave · 1 category · RankedWave Payroll
16Judge labels
0First choices
5Negative labels
10 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Payroll software for small business buyers
Rank 38 of 58 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 50% of its 4 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business13 of 50
0%10 labels
accepted challenger
Mid-market38 of 58
0%4 labels
under the label threshold
Enterprise44 of 52
0%1 label
under the label threshold
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Wave Payroll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 0% | 38 of 58 | 50% | 4 | under 10 labels · led by Rippling at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Wave Payroll held within the floor in its one category: no change cleared 13 points.
Best category · Payroll software · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 19 → 51 of 55
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 36 → 42 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Payroll software | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 38 of 58 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Wave Payroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Wave Payroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase1 labelNone
Comparative0 labelsNone
Budget-constrained10 labelsNone
Scale-constrained0 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Wave Payroll: $40/month + $6 per active employee; appealing if you already use Wave accounting.” GPT-6 Luna · Payroll software · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cheapest entry, but minimal functionality. Good only if you have very simple payroll needs.” GLM 4.7 FlashX · Payroll software · budget prompt · soft negative
“if you want the most affordable platform, though it has limited capabilities” Perplexity Sonar · Payroll software · budget prompt · soft negative
Named alongside
The products named in the same answers as Wave Payroll, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wave Payroll was named but was not.ShowHide
Named alongside
The products named in the same answers as Wave Payroll, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wave Payroll was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Wave Payroll. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 16 answers that named Wave Payroll and are not a share of its labels.
Domains cited
forbes.com11
business.org8
gusto.com8
onpay.com7
cnbc.com6
tech.co6
technologyadvice.com6
uschamber.com6
business.com5
patriotsoftware.com5
Sixty-eight of the sixty-eight domain citations in answers naming Wave Payroll came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
waveapps.com is not in Google's top ten for any of the category's searches. In the answers, Wave Payroll takes 0% of first choices and Rippling takes 20%.ShowHide
Search and answers
waveapps.com is not in Google's top ten for any of the category's searches. In the answers, Wave Payroll takes 0% of first choices and Rippling takes 20%.
ShowHideIn search
Google, US estimatesPosition for “payroll software”
–
not in the top ten
Position for “payroll platforms”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“wave payroll”)
- AI search demand for its name, est.
- 22 a month
- Organic visits to its site
- about 708,862 a month
- Searches its site ranks for
- 19,080 · 1,532 in the top three
- Sites linking to it
- 17,040
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 38 of 58 in payroll software
Segment leader
20%
Rippling
- First choices
- 0 across its categories
- Named in
- 16 answers
- Its own site cited
- in 15 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on waveapps.com
944
subdomains included
Content
506
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 417 | undated | Payroll software | ||
| Comparison | 38 | undated | |||
| Glossary or explainer | 22 | undated | |||
| Template or tool | 16 | undated | |||
| News or press | 9 | undated | |||
| Report or ebook | 2 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page waveapps.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Wave Payroll
What the judge wrote, as written, with how often. The vendor table decides that these count as Wave Payroll; a claim can dispute any of them.
Wave 1
Follow Wave Payroll
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Wave is the company behind Wave Payroll.ShowHide
The company
Wave is the company behind Wave Payroll.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Run payroll for employees or contractors with peace of mind
- For
- employees or contractors
- Price stated
- add-on from $25/month waveapps.com/pricing
- Starting price
- 25 waveapps.com/pricing
- Certifications
- Wave is a PCI-DSS Level 1 Service Provider
- Customers named
- Joshua NadlerTatiyanna W.Eric Silverberg & Eli GladstoneRobbie Katherine AnthonyTru WilliamsDaeTroy StykeSarah Stockdale
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What Wave Payroll's own pages state, read September 28, 2026: waveapps.com, waveapps.com/pricing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wave Payroll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wave Payroll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Wave Payroll by email, built from the raw record of the edition. It shows:
- where Wave Payroll is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Wave Payroll, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.