Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 22 → 9 of 47
1 category · Named, not rankedSurePayroll
17Judge labels
2First choices
5Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. SurePayroll was named 6 times in Payroll software, where Rippling led with 20%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business9 of 50
2%8 labels
under the label threshold
Mid-market11 of 58
2%6 labels
under the label threshold
Enterprise42 of 52
0%1 label
under the label threshold
In payroll software · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SurePayroll for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Payroll software | Core HR and payroll | 2% | 11 of 58 | 17% | 6 | under 10 labels · led by Rippling at 20% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, SurePayroll held within the floor in its one category: no change cleared 13 points.
Best category · Payroll software · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 10 of 55
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 41 of 50, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Payroll software | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 24 → 11 of 58 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SurePayroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SurePayroll across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained9 labels2
Scale-constrained1 labelNone
Negative6 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“or a low-cost self-service platform like SurePayroll... SurePayroll (Cheapest Option)” Qwen 3.7 Flash · Payroll software · budget prompt · first choice
“For the cheapest starting price and a streamlined user experience: SurePayroll.” GLM 4.7 FlashX · Payroll software · budget prompt · alternative
“Self-service: $19.99/month - Full-service: $29.99/month” MiniMax M2.5 · Payroll software · budget prompt · alternative
“also noted as one of the most budget-friendly options” Mistral Small · Payroll software · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“"unexpected financial deductions and persistent ongoing problems related to payment processing"” Muse Glimmer 30B · Payroll software · negative prompt · soft negative
Named alongside
The products named in the same answers as SurePayroll, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurePayroll was named but was not.ShowHide
Named alongside
The products named in the same answers as SurePayroll, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SurePayroll was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SurePayroll. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 17 answers that named SurePayroll and are not a share of its labels.
Domains cited
forbes.com10
business.org9
onpay.com8
g2.com6
capterra.com5
technologyadvice.com5
techrepublic.com5
trustpilot.com5
workforce.com5
gusto.com4
Sixty-two of the sixty-two domain citations in answers naming SurePayroll came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
surepayroll.com is not in Google's top ten for any of the category's searches. In the answers, SurePayroll takes 2% of first choices and Rippling takes 20%.ShowHide
Search and answers
surepayroll.com is not in Google's top ten for any of the category's searches. In the answers, SurePayroll takes 2% of first choices and Rippling takes 20%.
ShowHideIn search
Google, US estimatesPosition for “payroll software”
–
not in the top ten
Position for “payroll platforms”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“surepayroll”)
- AI search demand for its name, est.
- 170 a month
- Organic visits to its site
- about 501,595 a month
- Searches its site ranks for
- 24,328 · 912 in the top three
- Sites linking to it
- 3,237
- Paid Google search
- 11 searches its ads show for, about 147 clicks and $13,481 a month (estimate)
In answers
This editionShare of first choices
2%
rank 11 of 58 in payroll software
Segment leader
20%
Rippling
- First choices
- 2 across its categories
- Named in
- 17 answers
- Its own site cited
- in 17 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on surepayroll.com
729
subdomains included
Content
464
counted in the table below
Documentation
1
Product · Integration
28 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 241 | 6 | 2026-09-28 | Payroll software | |
| Template or tool | 110 | 1 | 2026-07-10 | ||
| News or press | 34 | 1 | 2026-09-08 | ||
| Podcast or video | 31 | undated | |||
| Comparison | 27 | 3 | 2026-08-25 | Payroll software | |
| Glossary or explainer | 12 | 6 | 2026-09-24 | ||
| Webinar or virtual event | 8 | 2 | 2026-08-27 | ||
| Case study | 1 | undated |
Most recent
- 2026-09-28How to issue a 1099 blog
- 2026-09-24What is biweekly payroll glossary or explainer
- 2026-09-23How to switch payroll providers at year end blog
- 2026-09-23S corp reasonable compensation accountant blog
- 2026-09-22S corp owner no payroll consequences blog
- 2026-09-22What is semimonthly payroll glossary or explainer
How it is countedHide how it is counted
Every page surepayroll.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SurePayroll
What the judge wrote, as written, with how often. The vendor table decides that these count as SurePayroll; a claim can dispute any of them.
SurePayroll (by Paychex) 1
Follow SurePayroll
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SurePayroll is its own company.ShowHide
The company
SurePayroll is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- a small business payroll company providing easy online payroll services and hr solutions
- For
- small businesses
- Price stated
- Small business payroll for as little as $1 per day; Full Service: $29/mo plus $7 per employee; No Tax Filing: $20/mo $4 per employee; also $39/mo plus $7 per employee and $29/mo $4 per employee surepayroll.com
- Starting price
- $1 per day surepayroll.com
- Free plan or trial
- Get 6 months FREE when you start today. surepayroll.com
- Certifications
- A+ BBB rating
- Customers named
- Zana FinancialOakos AutomotivePLUS SkateboardingKathrynDaveMatt
- Not stated on the pages read
- Integrations, hosting
What SurePayroll's own pages state, read September 28, 2026: surepayroll.com, surepayroll.com/pricing, surepayroll.com/legal/security, surepayroll.com/product/401k. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SurePayroll's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SurePayroll, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SurePayroll by email, built from the raw record of the edition. It shows:
- where SurePayroll is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SurePayroll, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.