Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 72 → 67 of 68
2 categories · Named, not rankedMasterClass
17Judge labels
0First choices
13Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. MasterClass was named 6 times in Online course libraries and 1 other category, where Udemy Business led with 48%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business72 of 73
0%8 labels
under the label threshold
Mid-market74 of 95
0%4 labels
under the label threshold
Enterprise67 of 67
0%3 labels
under the label threshold
In online course libraries · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named MasterClass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Online course libraries | Learning and development | 0% | 74 of 95 | 50% | 4 | under 10 labels · led by Udemy Business at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Skills intelligence | Performance and talent management | 0% | 125 of 127 | 100% | 2 | under 10 labels · led by Skills Base at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, MasterClass held within the floor in all two categories: no change cleared 13 points.
Best category · Online course libraries · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 32 → 54 of 90
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 47 → 66 of 66
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Online course libraries | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 32 → 74 of 95 |
| Skills intelligence | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 124 → 125 of 127 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated MasterClass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated MasterClass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase1 labelNone
Comparative2 labelsNone
Budget-constrained0 labelsNone
Scale-constrained1 labelNone
Negative11 labelsNone
First choiceAlternativeMentionNegative17 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Want to be inspired by famous experts? → MasterClass” DeepSeek V4 Flash · Online course libraries · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Platforms with Serious Issues ... MasterClass — Cancellation & Billing Risks” Kimi K2 · Skills intelligence · negative prompt · hard negative
“"A red flag is hiring a celebrity who has no teaching experience, as seen on MasterClass"” Muse Glimmer 30B · Online course libraries · negative prompt · soft negative
“with MasterClass if you need structured practice or credentials” Perplexity Sonar · Skills intelligence · negative prompt · soft negative
“High production value and entertainment over rigorous instruction.” Qwen 3.7 Flash · Online course libraries · comparative prompt · soft negative
Named alongside
The products named in the same answers as MasterClass, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MasterClass was named but was not.ShowHide
Named alongside
The products named in the same answers as MasterClass, over the 17 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MasterClass was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named MasterClass. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 17 answers that named MasterClass and are not a share of its labels.
Domains cited
hr-ai-index.com8
tribalhabits.com8
realprojects.co.uk5
linkedin.com4
goskills.com3
learnworlds.com3
lmsportals.com3
onlinecourseing.com3
adaptivesecurity.com2
ala.org2
Forty-one of the forty-one domain citations in answers naming MasterClass came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
masterclass.com is not in Google's top ten for any of the category's searches. In the answers, MasterClass takes 0% of first choices and Udemy Business takes 48%.ShowHide
Search and answers
masterclass.com is not in Google's top ten for any of the category's searches. In the answers, MasterClass takes 0% of first choices and Udemy Business takes 48%.
ShowHideIn search
Google, US estimatesPosition for “course libraries”
–
not in the top ten
Position for “online course library for employees”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“masterclass”)
- AI search demand for its name, est.
- 4,147 a month
- Organic visits to its site
- about 5,788,236 a month
- Searches its site ranks for
- 774,133 · 19,038 in the top three
- Sites linking to it
- 55,336
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 74 of 95 in online course libraries
Segment leader
48%
Udemy Business
- First choices
- 0 across its categories
- Named in
- 17 answers
- Its own site cited
- in 14 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on masterclass.com
10,000
subdomains included
Content
6,810
counted in the table below
Documentation
2
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 5,933 | undated | Applicant tracking syste | ||
| Glossary or explainer | 446 | undated | |||
| Comparison | 277 | undated | |||
| Case study | 110 | undated | |||
| Conference or event | 28 | undated | |||
| Podcast or video | 7 | undated | |||
| News or press | 5 | undated | |||
| Report or ebook | 3 | undated | |||
| Template or tool | 1 | undated |
How it is countedHide how it is counted
Every page masterclass.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow MasterClass
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
MasterClass is its own company.ShowHide
The company
MasterClass is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the streaming platform where anyone can learn from the world's best across a wide range of subjects
- For
- students of all skill levels
- Price stated
- Starting at $10/mo (billed annually). masterclass.com
- Starting price
- $10/mo masterclass.com
- Certifications
- CertificatesSOC 2GDPR
- Not stated on the pages read
- Free plan or trial, integrations, hosting, customers
What MasterClass's own pages state, read October 5, 2026: masterclass.com, masterclass.com/classes/sara-blakely-teaches-self-made-entrepreneurship/chapters/pricing-positioning, trust.masterclass.com, masterclass.com/classes/judy-blume-teaches-writing/chapters/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MasterClass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MasterClass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for MasterClass by email, built from the raw record of the edition. It shows:
- where MasterClass is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name MasterClass, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.