Every category where a model named Thinkific for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Course authoring tools	Learning and development	4%	6 of 82	0%	5	under 10 labels · led by Articulate 360 at 30%	▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning experience platforms	Learning and development	0%	19 of 89	17%	6	under 10 labels · led by 360Learning at 26%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning management systems	Learning and development	0%	16 of 61	0%	5	under 10 labels · led by TalentLMS at 51%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Coaching platforms	Learning and development	0%	37 of 128	0%	4	under 10 labels · led by Growthspace at 20%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Online course libraries	Learning and development	0%	76 of 95	50%	4	under 10 labels · led by Udemy Business at 48%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Compliance training	Learning and development	0%	33 of 92	0%	2	under 10 labels · led by Traliant at 22%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Skills intelligence	Performance and talent management	0%	84 of 127	0%	1	under 10 labels · led by Skills Base at 18%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Thinkific held within the floor in all seven categories: no change cleared 13 points.

Best category · Course authoring tools · by segment

Small business▲+6Since September 2026: 6% → 12%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

12%from 6% in September 2026

Inside the floor by 7 pointsRank 6 → 4 of 104

Mid-market▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

4%from 0% in September 2026

Inside the floor by 9 pointsRank 42 → 6 of 76

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 19 → 58 of 92

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Course authoring tools	0%	4%	▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 42 → 6 of 82
Learning experience plat	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 35 → 19 of 89
Learning management syst	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 27 → 16 of 61
Coaching platforms	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 25 → 37 of 128
Online course libraries	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 62 → 76 of 95
Compliance training	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 61 → 33 of 92
Skills intelligence	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 109 → 84 of 127

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Thinkific across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	1	3	0	5
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	0	1	1
Mistral Small	1	2	1	0	4
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	3	1	0	4
Qwen 3.7 Flash	0	1	0	1	2
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	1	0	2
MiniMax M2.5	0	0	2	0	2
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct19 labelsNone

Paraphrase30 labels11

Comparative18 labels1not counted in share

Budget-constrained10 labels1

Scale-constrained4 labelsNone

Negative15 labels1not counted in share

First choiceAlternativeMentionNegative96 labels in all, every segment counted; 12 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd particularly recommend Thinkific or LearnWorlds” Claude Haiku 4.5 · Course authoring tools · paraphrase prompt · first choice

“LearnWorlds and Thinkific Plus are the top choices” Mistral Small · Course authoring tools · paraphrase prompt · first choice

“Thinkific offers a free plan to create a basic course and enroll learners, with paid plans generally considered affordable” Claude Haiku 4.5 · Learning experience plat · budget prompt · alternative

“If your focus is on selling training to other businesses, LearnWorlds or Thinkific Plus may be the best fit.” Mistral Small · Learning experience plat · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Proprietary formats (e.g., Thinkific/Learnworlds critiques) | Can't export content easily” Grok 4.1 Fast · Learning experience plat · negative prompt · soft negative

“High-Ticket "Guru" Academies (Kajabi, Teachable, Thinkific, Skool)” Gemini 3.5 Flash · Online course libraries · negative prompt · soft negative

“Verdict: Use with Extreme Caution.” Qwen 3.7 Flash · Online course libraries · negative prompt · soft negative

Named alongside

The products named in the same answers as Thinkific, over the 96 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Thinkific was named but was not.

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ProductSame answerTook the first choice insteadHead to head

TalentLMS45 of 9615Not among the top eight

Teachable40 of 961Not among the top eight

LearnWorlds38 of 965Not among the top eight

Kajabi29 of 962Not among the top eight

Docebo28 of 966Not among the top eight

Moodle18 of 960Not among the top eight

Absorb LMS17 of 960Not among the top eight

Cornerstone OnDemand15 of 963Not among the top eight

iSpring Learn15 of 961Not among the top eight

LearnDash14 of 960Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Thinkific. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 95 of the 96 answers that named Thinkific and are not a share of its labels.

Domains cited

learnworlds.com53

thinkific.comYour site36

goskills.com35

g2.com26

proprofstraining.com23

ispring.com20

talentlms.com20

peoplemanagingpeople.com18

forbes.com16

docebo.com14

225 of the 261 domain citations in answers naming Thinkific came from somebody else's page.

Pages cited

learnworlds.com/blog/business/online-learning-platforms34

goskills.com/resources/best-lms-compared16

goskills.com/resources/learning-experience-platforms16

forbes.com/advisor/business/the-best-learning-management-systems15

proprofstraining.com/blog/b2b-lms13

peoplemanagingpeople.com/tools/best-learning-experience-platform12

guideflow.com/blog/course-creation-software10

learnworlds.com/blog/business/best-lms-for-training-companies9

Pages are listed as the models cited them.

Search and answers

thinkific.com is not in Google's top ten for any of the category's searches. In the answers, Thinkific takes 4% of first choices and Articulate 360 takes 30%.

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In search

Google, US estimates

Position for “authoring tools”

–

not in the top ten

Position for “elearning authoring tool”

–

not in the top ten

Searches for its name, Google: 22,200 a month (“thinkific”)
AI search demand for its name, est.: 301 a month
Organic visits to its site: about 262,041 a month
Searches its site ranks for: 61,953 · 1,938 in the top three
Sites linking to it: 71,897
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

39+ ads · 25 text, 12 image, 2 video · 39 shown in the last 30 days

First shown March 2025, as Thinkific Labs, Inc., verified. Ads started 2025-10 to 2026-09: 38 in the year, 1 before. 81 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 6 of 82 in course authoring tools

Segment leader

30%

Articulate 360

First choices: 12 across its categories
Named in: 96 answers
Its own site cited: in 95 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on thinkific.com

1,426

subdomains included

Content

1,014

counted in the table below

Documentation

Product · Integration

31 · 1

Kind	Pages	Last 90 days
Blog	792	undated
Case study	94	undated
Comparison	45	undated
Webinar or virtual event	26	undated
Glossary or explainer	21	undated
Report or ebook	12	undated
Template or tool	10	undated
Podcast or video	9	undated
Conference or event	5	undated

How it is countedHide how it is counted

Every page thinkific.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Thinkific

What the judge wrote, as written, with how often. The vendor table decides that these count as Thinkific; a claim can dispute any of them.

Thinkific Plus 6

Follow Thinkific

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Thinkific is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: an all-in-one online course platform
thinkific.com
For: entrepreneurs, educators, and businesses
thinkific.com
Price stated: Basic $54/mo billed monthly; $40/mo billed annually. Start $109/mo billed monthly; $82/mo billed annually. Grow $219/mo billed monthly; $164/mo billed annually. Add-On Branded Mobile App $199/mo thinkific.com/pricing
Starting price: 40 thinkific.com/pricing
Free plan or trial: Start free trial thinkific.com
Certifications: SOC 2 Type II
Customers named: FlashpointChargebeeBakau ConsultingLearn TourismBase MedicalCarrick InstitutePT Exam PrepZ-Health
Not stated on the pages read: Integrations, hosting

What Thinkific's own pages state, read September 28, 2026: thinkific.com, thinkific.com/pricing, thinkific.com/features/courses, thinkific.com/case-studies, thinkific.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Thinkific's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Thinkific, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Thinkific by email, built from the raw record of the edition. It shows:

where Thinkific is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Thinkific, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.