Every category where a model named Coursera for Business for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Online course libraries	Learning and development	0%	12 of 95	7%	54	accepted challenger	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning experience platforms	Learning and development	0%	83 of 89	57%	7	under 10 labels · led by 360Learning at 26%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Coursera for Business held within the floor in all two categories: no change cleared 13 points.

Best category · Online course libraries · by segment

Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

2%from 4% in September 2026

Inside the floor by 11 pointsRank 6 → 8 of 68

Mid-market▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 11 pointsRank 6 → 12 of 90

Enterprise▼−4Since September 2026: 14% → 10%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

10%from 14% in September 2026

Inside the floor by 9 pointsRank 3 of 66, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Online course libraries	2%	0%	▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 6 → 12 of 95
Learning experience plat	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 75 → 83 of 89

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Coursera for Business across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	3	0	4
GPT-5.4 mini	0	4	0	0	4
Gemini 3.5 Flash	2	2	2	0	6
Perplexity Sonar	0	1	2	0	3
Grok 4.1 Fast	0	2	3	2	7
Mistral Small	1	1	1	1	4
DeepSeek V4 Flash	0	4	1	1	6
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	3	2	2	7
Kimi K2	0	3	2	0	5
GLM 4.7 FlashX	1	1	0	1	3
MiniMax M2.5	0	1	3	0	4
GPT-6 Luna	1	2	1	0	4
Muse Glimmer 30B	1	1	1	1	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct36 labels3

Paraphrase27 labels2

Comparative34 labels6not counted in share

Budget-constrained25 labelsNone

Scale-constrained17 labelsNone

Negative29 labels1not counted in share

First choiceAlternativeMentionNegative168 labels in all, every segment counted; 5 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Coursera or edX if you need a recognizable brand name on your resume or are looking for a highly structured, deep academic program.” Gemini 3.5 Flash · Online course libraries · comparative prompt · first choice

“Coursera’s FY2025 annual report lists 13,500+ courses ... Coursera’s scale advantage over edX has widened further.” Muse Glimmer 30B · Online course libraries · comparative prompt · first choice

“If you want a university-backed course, look at Coursera or edX and opt for the "audit" (free) version first” Gemini 3.5 Flash · Online course libraries · negative prompt · first choice

“Coursera is the best overall online learning platform in 2026” Claude Haiku 4.5 · Online course libraries · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“here are learning experience platforms you should avoid or be cautious about... ### Coursera - Fraudulent billing practices” GLM 4.7 FlashX · Learning experience plat · negative prompt · hard negative

“Extremely low completion rates (e.g., 4–16% per UPenn/Vice studies), uneven content quality” Grok 4.1 Fast · Learning experience plat · negative prompt · soft negative

“Caution Point: Cost vs. Value. A major complaint is the "subscription trap."” Qwen 3.7 Flash · Learning experience plat · negative prompt · soft negative

“Coursera, edX (when paying full price). Verdict: Be Cautious of Costs.” Qwen 3.7 Flash · Online course libraries · negative prompt · soft negative

Named alongside

The products named in the same answers as Coursera for Business, over the 166 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coursera for Business was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Udemy Business144 of 16645Not among the top eight

LinkedIn Learning140 of 16625Not among the top eight

Pluralsight69 of 1660Not among the top eight

Skillsoft Percipio64 of 1663Not among the top eight

edX35 of 1661Not among the top eight

Docebo34 of 1668Not among the top eight

Go125 of 1666Not among the top eight

TalentLMS25 of 1664Not among the top eight

OpenSesame22 of 1660Not among the top eight

GoSkills19 of 1666Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coursera for Business. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 152 of the 166 answers that named Coursera for Business and are not a share of its labels.

Domains cited

hr-ai-index.com60

g2.com57

goskills.com51

learnworlds.com51

linkedin.com49

docebo.com35

goodhabitz.com34

learn.g2.com34

business.linkedin.com33

business.udemy.com33

437 of the 437 domain citations in answers naming Coursera for Business came from somebody else's page.

Pages cited

learnworlds.com/blog/business/online-learning-platforms45

linkedin.com/pulse/corporate-learning-platforms-small-teams-practical-guide-vlad-levinas-x30

hr-ai-index.com/learning/online-course-libraries/smb28

goskills.com/resources/learning-experience-platforms26

ispringsolutions.com/blog/the-15-best-off-the-shelf-elearning-content-providers25

checkthat.ai/brands/udemy/alternatives23

goodhabitz.com/resources/blog/elearning-content-providers22

learn.g2.com/best-elearning-content-software22

Pages are listed as the models cited them.

Search and answers

coursera.org is not in Google's top ten for any of the category's searches. In the answers, Coursera for Business takes 0% of first choices and Udemy Business takes 48%.

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In search

Google, US estimates

Position for “course libraries”

–

not in the top ten

Position for “online course library for employees”

–

not in the top ten

Searches for its name, Google: 390 a month (“coursera for business”)
AI search demand for its name, est.: 18 a month
Its company's site: coursera.org shared with Coursera's other products; the figures are the site's
Organic visits to its site: about 18,845,147 a month
Searches its site ranks for: 495,393 · 63,989 in the top three
Sites linking to it: 189,193
Paid Google search: 28 searches its ads show for, about 1,827 clicks and $2,331 a month (estimate)

Ads on GoogleDetailLess

116+ ads · 84 text, 31 video, 1 image · 116 shown in the last 30 days

First shown October 2021, as Coursera, Inc., verified. Ads started 2025-10 to 2026-09: 104 in the year, 12 before. 4 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 12 of 95 in online course libraries

Segment leader

48%

Udemy Business

First choices: 5 across its categories
Named in: 166 answers
Its own site cited: in 152 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Coursera for Business

What the judge wrote, as written, with how often. The vendor table decides that these count as Coursera for Business; a claim can dispute any of them.

Coursera 22Coursera for Teams 6Coursera Plus 2

Follow Coursera for Business

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Coursera is the company behind Coursera for Business.

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In its own words

Stated by the vendor, not checked

Positioning: Coursera’s enterprise learning platform designed to help organizations reskill and upskill employees with job-relevant training from top universities and companies.
coursera.org
For: organizations
coursera.org
Price stated: Pricing varies depending on the size of your team and the learning needs of your organization. Small businesses can purchase Coursera for Teams directly online, while Coursera for Enterprise pricing is custom and available through a sales consultation. coursera.org
Integrations claimed: 30 coursera.org/business/integrations
Customers named: GoogleIBM
Not stated on the pages read: Starting price, free plan or trial, certifications, hosting

What Coursera for Business's own pages state, read September 28, 2026: coursera.org, coursera.org/learn/security, coursera.org/specializations/platform-thinking, coursera.org/business/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coursera for Business's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coursera for Business, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coursera for Business by email, built from the raw record of the edition. It shows:

where Coursera for Business is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Coursera for Business, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.