Small business▲+4Since September 2026: 2% → 6%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
6%from 2% in September 2026
Inside the floor by 9 pointsRank 11 → 4 of 77
24 categories · RankedHiBob
346Judge labels
54First choices
41Negative labels
14 / 14Models named it
24Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
19% in People analytics for mid-market buyers
Rank 3 of 114 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 10% of its 29 labels there were negative.
What the models named instead of HiBob →By buyer segmentStrongest at mid-market.
Small business5 of 81
5%21 labels
accepted challenger
Mid-market3 of 114
19%29 labels
accepted challenger
Enterprise57 of 79
0%2 labels
under the label threshold
In people analytics · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named HiBob for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| People analytics | Workforce planning and analytics | 19% | 3 of 114 | 10% | 29 | accepted challenger | ▲+8Since September 2026: 15% → 23%, +8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 11% | 3 of 66 | 0% | 34 | accepted challenger | ▼−2Since September 2026: 15% → 13%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 11% | 4 of 87 | 4% | 26 | accepted challenger | ▲+6Since September 2026: 7% → 12%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR AI assistants | Onboarding and employee experience | 8% | 4 of 142 | 0% | 15 | accepted challenger | =heldSince September 2026: 6% → 7%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Leave and absence management | Core HR and payroll | 7% | 5 of 95 | 0% | 6 | under 10 labels · led by BambooHR at 28% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Workforce planning | Workforce planning and analytics | 5% | 7 of 98 | 9% | 11 | accepted challenger | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Succession planning | Performance and talent management | 5% | 5 of 93 | 0% | 7 | under 10 labels · led by Lattice at 28% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HR help desk and case management | Onboarding and employee experience | 4% | 8 of 108 | 12% | 8 | under 10 labels · led by Zoho Desk at 19% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Compensation management | Compensation and total rewards | 4% | 9 of 140 | 24% | 21 | accepted challenger | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Performance management | Performance and talent management | 4% | 7 of 85 | 6% | 16 | accepted challenger | ▼−2Since September 2026: 7% → 4%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee monitoring | Workforce planning and analytics | 2% | 14 of 75 | 0% | 3 | under 10 labels · led by ActivTrak at 33% | |
| Workforce management suites | Core HR and payroll | 2% | 15 of 78 | 0% | 2 | under 10 labels · led by Rippling at 17% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Pay equity | Compensation and total rewards | 2% | 16 of 73 | 0% | 7 | under 10 labels · led by Syndio at 12% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Benefits administration | Core HR and payroll | 0% | 19 of 67 | 0% | 5 | under 10 labels · led by Gusto at 20% | newNew since September 2026: not ranked then, 0% now. |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 19 of 90 | 0% | 3 | under 10 labels · led by Compt at 40% | newNew since September 2026: not ranked then, 0% now. |
| Candidate assessment | Talent acquisition | 0% | 44 of 118 | 0% | 2 | under 10 labels · led by TestGorilla at 52% | newNew since September 2026: not ranked then, 0% now. |
| 360 feedback | Performance and talent management | 0% | 31 of 73 | 0% | 1 | under 10 labels · led by Lattice at 34% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Applicant tracking systems | Talent acquisition | 0% | 28 of 65 | 0% | 1 | under 10 labels · led by Greenhouse at 40% | newNew since September 2026: not ranked then, 0% now. |
| Goals and OKRs | Performance and talent management | 0% | 30 of 68 | 0% | 1 | under 10 labels · led by Perdoo at 24% | |
| Internal talent marketplace | Performance and talent management | 0% | 38 of 102 | 0% | 1 | under 10 labels · led by Fuel50 at 47% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Org charts and org design | Workforce planning and analytics | 0% | 43 of 95 | 0% | 1 | under 10 labels · led by ChartHop at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Payroll software | Core HR and payroll | 0% | 35 of 58 | 0% | 1 | under 10 labels · led by Rippling at 20% | newNew since September 2026: not ranked then, 0% now. |
| Skills intelligence | Performance and talent management | 0% | 56 of 127 | 0% | 1 | under 10 labels · led by Skills Base at 18% | newNew since September 2026: not ranked then, 0% now. |
| Talent intelligence | Performance and talent management | 0% | 60 of 90 | 0% | 1 | under 10 labels · led by Pin at 27% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, HiBob held within the floor in all twenty-four categories: no change cleared 13 points.
Best category · People analytics · by segment
Mid-market▲+8Since September 2026: 15% → 23%, +8 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
23%from 15% in September 2026
Inside the floor by 5 pointsRank 1 of 101, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 19 → 51 of 72
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| People analytics | 15% | 23% | ▲+8Since September 2026: 15% → 23%, +8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 3 of 114 |
| Leave | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 5 of 95 |
| Succession planning | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 5 of 93 |
| Employee onboarding | 7% | 12% | ▲+6Since September 2026: 7% → 12%, +6 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 87, unchanged |
| HR help desk | 0% | 5% | ▲+5Since September 2026: 0% → 5%, +5 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 8 of 108 |
| Performance management | 7% | 4% | ▼−2Since September 2026: 7% → 4%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 7 of 85 |
| Employee monitoring | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 14 of 75, unchanged |
| Compensation management | 6% | 4% | ▼−2Since September 2026: 6% → 4%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 9 of 140 |
| Workforce planning | 4% | 6% | ▲+2Since September 2026: 4% → 6%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 of 98, unchanged |
| Workforce management sui | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 15 of 78 |
| HRIS and HCM platforms | 15% | 13% | ▼−2Since September 2026: 15% → 13%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 of 66, unchanged |
| Pay equity | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 28 → 16 of 73 |
| HR AI assistants | 6% | 7% | =heldSince September 2026: 6% → 7%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 4 of 142 |
| Benefits administration | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 67, unchanged |
| Flexible benefits | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 19 of 90, unchanged |
| Candidate assessment | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 118, unchanged |
| 360 feedback | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 66 → 31 of 73 |
| Applicant tracking syste | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 65, unchanged |
| Goals and OKRs | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 30 of 68, unchanged |
| Internal talent marketpl | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 38 of 102, unchanged |
| Org charts | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 59 → 43 of 95 |
| Payroll software | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 35 of 58, unchanged |
| Skills intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 56 of 127, unchanged |
| Talent intelligence | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 60 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated HiBob across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated HiBob across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 6 | 6 | 2 | 1 | 15 |
| GPT-5.4 mini | 4 | 4 | 1 | 1 | 10 |
| Gemini 3.5 Flash | 6 | 16 | 10 | 2 | 34 |
| Perplexity Sonar | 3 | 10 | 4 | 1 | 18 |
| Grok 4.1 Fast | 2 | 11 | 8 | 0 | 21 |
| Mistral Small | 7 | 1 | 1 | 0 | 9 |
| DeepSeek V4 Flash | 3 | 9 | 4 | 2 | 18 |
| Llama 4 Maverick | 1 | 3 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 1 | 7 | 0 | 0 | 8 |
| Kimi K2 | 4 | 4 | 5 | 1 | 14 |
| GLM 4.7 FlashX | 1 | 11 | 2 | 1 | 15 |
| MiniMax M2.5 | 6 | 3 | 6 | 0 | 15 |
| GPT-6 Luna | 0 | 6 | 0 | 1 | 7 |
| Muse Glimmer 30B | 2 | 5 | 4 | 2 | 13 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct109 labels31
Paraphrase63 labels16
Comparative67 labels2not counted in share
Budget-constrained22 labels1
Scale-constrained49 labels6
Negative36 labelsNone
First choiceAlternativeMentionNegative346 labels in all, every segment counted; 54 of the 56 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“First, check if your current HRIS (like Rippling or HiBob) has advanced analytics add-ons that you can simply turn on. This is often the cheapest and easiest route.” Gemini 3.5 Flash · People analytics · scale prompt · first choice
“HiBob is best for mid-market people analytics and engagement, combining customizable reporting, performance management, and culture-building features” Claude Haiku 4.5 · Workforce planning · direct prompt · first choice
“For mid-market B2B companies, HiBob tends to offer the best balance of ease of deployment, affordability, and embedded analytics within an HRIS.” Claude Haiku 4.5 · People analytics · direct prompt · first choice
“Core HR + engagement analytics: HiBob is the most cited for scaling mid-size companies wanting predictive attrition/engagement insights.” Muse Glimmer 30B · HR AI assistants · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Tools like Hibob (Bob) receive positive reviews, but they are frequently flagged for being unsuitable for lightweight or entry-level analytics needs” DeepSeek V4 Flash · People analytics · negative prompt · soft negative
“inherently limited when it comes to analyzing external data sources ... and lack the deep predictive algorithms of dedicated engines like Visier.” Gemini 3.5 Flash · People analytics · comparative prompt · soft negative
“broad HR suites with basic compensation tools that typically lack the depth and flexibility of dedicated compensation platforms” Claude Haiku 4.5 · Compensation management · comparative prompt · soft negative
“Capterra review excerpts for HiBob and PrimePay include examples of exposure concerns and access issues.” GPT-5.4 mini · Compensation management · negative prompt · soft negative
Named alongside
The products named in the same answers as HiBob, over the 346 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HiBob was named but was not.ShowHide
Named alongside
The products named in the same answers as HiBob, over the 346 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and HiBob was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named HiBob. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 337 of the 346 answers that named HiBob and are not a share of its labels.
Domains cited
hibob.comYour site179
peoplemanagingpeople.com153
learn.g2.com124
g2.com92
guideflow.com91
rippling.com67
forbes.com61
firsthr.app57
hr.university57
paycor.com53
755 of the 934 domain citations in answers naming HiBob came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hibob.com is not in Google's top ten for any of the category's searches. In the answers, HiBob takes 19% of first choices and Crunchr takes 22%.ShowHide
Search and answers
hibob.com is not in Google's top ten for any of the category's searches. In the answers, HiBob takes 19% of first choices and Crunchr takes 22%.
ShowHideIn search
Google, US estimatesPosition for “people analytics platform”
–
not in the top ten
Position for “people analytics platforms”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“hibob”)
- AI search demand for its name, est.
- 154 a month
- Organic visits to its site
- about 266,143 a month
- Searches its site ranks for
- 24,551 · 2,399 in the top three
- Sites linking to it
- 9,623
- Paid Google search
- 4 searches its ads show for, about 17 clicks and $54 a month (estimate)
In answers
This editionShare of first choices
19%
rank 3 of 114 in people analytics
Segment leader
22%
Crunchr
- First choices
- 54 across its categories
- Named in
- 346 answers
- Its own site cited
- in 337 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hibob.com
2,864
subdomains included
Content
1,195
counted in the table below
Documentation
542
Product · Integration
93 · 228
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 567 | 3 | 2026-08-12 | HRIS and HCM platforms, Workforce planning | |
| Report or ebook | 215 | 1 | 2026-08-19 | Workforce planning, People analytics | |
| Webinar or virtual event | 103 | 12 | 2026-09-23 | Workforce planning, Employee onboarding | |
| News or press | 103 | 8 | 2026-09-16 | Workforce planning, Global payroll | |
| Case study | 72 | 5 | 2026-09-21 | HRIS and HCM platforms, Performance management | |
| Comparison | 47 | 1 | 2026-07-09 | HRIS and HCM platforms, Workforce planning | |
| Conference or event | 43 | 10 | 2026-09-24 | ||
| Template or tool | 27 | 1 | 2026-09-02 | HRIS and HCM platforms, Employee onboarding | |
| Podcast or video | 16 | 0 | 2026-03-29 | ||
| Glossary or explainer | 2 | 1 | 2026-08-30 |
Most recent
- 2026-09-241st atlanta igc chapter meetup is all set for monday sept 28 7FH5RpEomBPtj1f conference or event
- 2026-09-23Making change work webinar or virtual event
- 2026-09-21Oviva case study hibob case study
- 2026-09-21Chapter meetup stockholm vWrg5RT9LpW2YrN conference or event
- 2026-09-17Beyond ai adoption skills standards and systems for using ai well webinar or virtual event
- 2026-09-16Hibob and the josh bersin company launch galileopowered workforce intelligence in bob news or press
How it is countedHide how it is counted
Every page hibob.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as HiBob
What the judge wrote, as written, with how often. The vendor table decides that these count as HiBob; a claim can dispute any of them.
HiBob (Bob) 25HiBob HRIS 16Bob (by Hibob) 1HiBob ("Bobby") 1HiBob (Bob AI Assistant) 1HiBob (Bob AI) 1HiBob (Bob Compensation Module) 1HiBob (BobHR) 1HiBob (Bober) 1HiBob (Hibob) 1HiBob (The Bob) 1HiBob (Workhuman) 1HiBob (bobHR) 1HiBob (now Bob) 1HiBob (or Bob HR) 1HiBob / Bob Companion 1HiBob / Lattice AI 1HiBob / Paylocity 1HiBob HRIS / HiBob Finance Suite 1Hibob 1Hibob (Bob) 1
Follow HiBob
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
HiBob is its own company.ShowHide
The company
HiBob is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- All-in-one HR software for people, payroll & finance
- For
- mid-sized, enterprise, and fast-growing companies
- Price stated
- HiBob pricing is customized based on your company’s size, needs, and the modules you choose. hibob.com/pricing-plans
- Free plan or trial
- Get A Free Demo hibob.com/pricing-plans
- Certifications
- ISO 27001:2022ISO 27018:2019SOC2 Type 2SOC 2 Type II
- Hosting
- IrelandGermanyAWS Frankfurt
- Customers named
- Fulham FCCATO NetworksAmdarisSmartcat Platform IncAstrid & MiyuFiverrUalaIDH
- Not stated on the pages read
- Starting price, integrations
What HiBob's own pages state, read September 28, 2026: hibob.com, hibob.com/pricing-plans, hibob.com/privacy/security, hibob.com/platform, hibob.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HiBob's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HiBob, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for HiBob by email, built from the raw record of the edition. It shows:
- where HiBob is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name HiBob, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where HiBob is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where HiBob is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHidePeople analytics
HiBob is among the products AI models recommend first in People analytics this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
HRIS and HCM platforms
HiBob is among the products AI models recommend first in HRIS and HCM platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.