Small business▼−3Since September 2026: 6% → 3%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
3%from 6% in September 2026
Inside the floor by 10 pointsRank 5 → 8 of 78
1 category · RankedHeadspace
90Judge labels
2First choices
24Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
3% in Employee wellbeing for small business buyers
Rank 9 of 111 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 24% of its 29 labels there were negative.
What the models named instead of Headspace →By buyer segmentRead the same way at every buyer size.
Small business8 of 87
3%37 labels
accepted challenger
Mid-market9 of 111
2%29 labels
accepted challenger
Enterprise52 of 67
0%24 labels
criticized challenger
In employee wellbeing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Headspace for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee wellbeing and mental health | Onboarding and employee experience | 2% | 9 of 111 | 24% | 29 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Headspace held within the floor in its one category: no change cleared 13 points.
Best category · Employee wellbeing · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 8 → 9 of 106
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 11 pointsRank 8 → 60 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee wellbeing | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 9 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Headspace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Headspace across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 2 | 1 | 4 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 2 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labelsNone
Paraphrase13 labels2
Comparative30 labels1not counted in share
Budget-constrained8 labelsNone
Scale-constrained5 labelsNone
Negative21 labelsNone
First choiceAlternativeMentionNegative90 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Primary recommendation: A digital mental‑health platform ... (Modern Health, Meditopa, Headspace for Work, etc.)” MiniMax M2.5 · Employee wellbeing · paraphrase prompt · first choice
“Platforms with peer-reviewed clinical evidence (e.g., Headspace, Woebot have some RCT support)” Kimi K2 · Employee wellbeing · negative prompt · alternative
“If you have a tight budget and just want to offer a generic perk: Choose Headspace/Calm.” Qwen 3.7 Flash · Employee wellbeing · direct prompt · alternative
“For meditation and everyday stress support, compare Headspace and Calm Health.” GPT-6 Luna · Employee wellbeing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Headspace - Collects a wide range of personal information including health data, shares user data with third-party platforms for targeted advertising.” Llama 4 Maverick · Employee wellbeing · negative prompt · hard negative
“Calm and Headspace: Mozilla *Privacy Not Included* warnings for data sharing and weak security.” Grok 4.1 Fast · Employee wellbeing · negative prompt · hard negative
“Headspace — High Concern (Privacy Issues) ... flagged by Mozilla's Privacy Not Included report” DeepSeek V4 Flash · Employee wellbeing · negative prompt · hard negative
“Standalone mindfulness app (Calm/Headspace alone) | Low engagement” Kimi K2 · Employee wellbeing · paraphrase prompt · hard negative
Named alongside
The products named in the same answers as Headspace, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Headspace was named but was not.ShowHide
Named alongside
The products named in the same answers as Headspace, over the 87 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Headspace was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Headspace. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 77 of the 87 answers that named Headspace and are not a share of its labels.
Domains cited
calmerry.com35
peoplemanagingpeople.com33
firsthr.app29
avidonhealth.com28
vantagefit.io28
wellable.co23
guideflow.com22
hr-ai-index.com19
meditopia.com18
nectarhr.com18
253 of the 253 domain citations in answers naming Headspace came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
headspace.com is not in Google's top ten for any of the category's searches. In the answers, Headspace takes 2% of first choices and Wellable takes 22%.ShowHide
Search and answers
headspace.com is not in Google's top ten for any of the category's searches. In the answers, Headspace takes 2% of first choices and Wellable takes 22%.
ShowHideIn search
Google, US estimatesPosition for “wellbeing platforms”
–
not in the top ten
Position for “employee wellbeing platform”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“headspace”)
- AI search demand for its name, est.
- 3,387 a month
- Organic visits to its site
- about 699,364 a month
- Searches its site ranks for
- 50,916 · 4,024 in the top three
- Sites linking to it
- 56,972
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 9 of 111 in employee wellbeing
Segment leader
22%
Wellable
- First choices
- 2 across its categories
- Named in
- 87 answers
- Its own site cited
- in 77 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on headspace.com
2,958
subdomains included
Content
1,696
counted in the table below
Documentation
4
Product · Integration
0 · 10
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,249 | 0 | 2026-06-12 | ||
| Podcast or video | 353 | 0 | 2024-04-23 | ||
| Conference or event | 40 | undated | |||
| Report or ebook | 23 | undated | |||
| Comparison | 17 | 0 | 2026-06-12 | ||
| Glossary or explainer | 11 | 0 | 2021-02-04 | ||
| News or press | 2 | undated | |||
| Case study | 1 | undated |
Most recent
- 2026-06-12Family stress blog
- 2026-06-12How to handle relationship stress blog
- 2026-06-12Stress vs anxiety comparison
- 2026-06-12Whats the difference between being nervous vs anxious comparison
- 2026-06-09Better bedtimes built in headspace is now on amazon kids blog
- 2026-06-08What are the physical symptoms of stress blog
How it is countedHide how it is counted
Every page headspace.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Headspace
What the judge wrote, as written, with how often. The vendor table decides that these count as Headspace; a claim can dispute any of them.
Headspace for Work 5Calm/Headspace 1Headspace (Headspace for Work) 1Headspace Business 1Headspace for Organizations 1
Follow Headspace
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Headspace is its own company.ShowHide
The company
Headspace is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Mental Health App for Meditation & Sleep
- For
- people looking for better mental health, meditation, sleep, mindfulness, and mental health coaching
- Price stated
- Try for $0 headspace.com
- Starting price
- 0 headspace.com
- Free plan or trial
- Try for $0 headspace.com
- Customers named
- NikeAmazon Kids+Hyatt
- Not stated on the pages read
- Integrations, certifications, hosting
What Headspace's own pages state, read September 28, 2026: headspace.com, trust.headspace.com, headspace.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Headspace's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Headspace, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Headspace by email, built from the raw record of the edition. It shows:
- where Headspace is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Headspace, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.