Small business▲+2Since September 2026: 2% → 4%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 11 pointsRank 7 → 5 of 61
1 category · RankedEthena
43Judge labels
8First choices
0Negative labels
11 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
10% in Compliance training for mid-market buyers
Rank 4 of 92 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 12 labels there were negative.
What the models named instead of Ethena →By buyer segmentRead the same way at every buyer size.
Small business5 of 65
4%16 labels
accepted challenger
Mid-market4 of 92
10%12 labels
accepted challenger
Enterprise11 of 94
2%15 labels
accepted challenger
In compliance training · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ethena for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Compliance training | Learning and development | 10% | 4 of 92 | 0% | 12 | accepted challenger | ▲+9Since September 2026: 2% → 11%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Ethena held within the floor in its one category: no change cleared 13 points.
Best category · Compliance training · by segment
Mid-market▲+9Since September 2026: 2% → 11%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
11%from 2% in September 2026
Inside the floor by 4 pointsRank 8 → 4 of 89
Enterprise=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 8 → 9 of 86
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Compliance training | 2% | 11% | ▲+9Since September 2026: 2% → 11%, +9 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 4 of 92 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ethena across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ethena across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 3 | 1 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels2
Paraphrase13 labels3
Comparative16 labels2not counted in share
Budget-constrained0 labelsNone
Scale-constrained4 labels3
Negative4 labels2not counted in share
First choiceAlternativeMentionNegative43 labels in all, every segment counted; 8 of the 12 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Ethena: *Best for modern workforces and tech-forward cultures.* Known for highly engaging, bite-sized, and humorous content.” Gemini 3.5 Flash · Compliance training · scale prompt · first choice
“If your team lives in Slack / Teams and hates traditional LMS logins: Go with Ethena. It gets the highest completion rates” Gemini 3.5 Flash · Compliance training · direct prompt · first choice
“Ethena — Best Overall for Modern B2B Companies... Ethena is likely your best option.” Gemini 3.5 Flash · Compliance training · paraphrase prompt · first choice
“My Top Recommendation: Ethena” MiniMax M2.5 · Compliance training · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Ethena, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ethena was named but was not.ShowHide
Named alongside
The products named in the same answers as Ethena, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ethena was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ethena. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 43 of the 43 answers that named Ethena and are not a share of its labels.
Domains cited
traliant.com25
easyllama.com24
coggno.com23
goethena.comYour site20
emtrain.com18
navex.com18
g2.com16
bizlibrary.com14
compliquest.com13
techclass.com11
162 of the 182 domain citations in answers naming Ethena came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
goethena.com is not in Google's top ten for any of the category's searches. In the answers, Ethena takes 10% of first choices and Traliant takes 22%.ShowHide
Search and answers
goethena.com is not in Google's top ten for any of the category's searches. In the answers, Ethena takes 10% of first choices and Traliant takes 22%.
ShowHideIn search
Google, US estimatesPosition for “compliance training platform”
–
not in the top ten
Position for “compliance training providers”
–
not in the top ten
- Searches for its name, Google
- 3,600 a month (“ethena”)
- AI search demand for its name, est.
- 115 a month
- Organic visits to its site
- about 10,808 a month
- Searches its site ranks for
- 3,779 · 105 in the top three
- Sites linking to it
- 1,403
- Paid Google search
- 1 searches its ads show for, about 5 clicks and $56 a month (estimate)
In answers
This editionShare of first choices
10%
rank 4 of 92 in compliance training
Segment leader
22%
Traliant
- First choices
- 8 across its categories
- Named in
- 43 answers
- Its own site cited
- in 43 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on goethena.com
1,222
subdomains included
Content
748
counted in the table below
Documentation
1
Product · Integration
17 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 585 | 6 | 2026-09-11 | Compliance training, Performance management | |
| Glossary or explainer | 67 | 0 | 2024-10-09 | Compliance training | |
| Webinar or virtual event | 53 | 7 | 2026-10-01 | Compliance training | |
| Template or tool | 23 | 0 | 2026-03-25 | ||
| Comparison | 10 | 0 | 2026-05-01 | Compliance training | |
| Case study | 5 | 0 | 2025-04-14 | Compliance training | |
| Conference or event | 2 | undated | |||
| Report or ebook | 2 | 0 | 2026-06-22 | Compliance training | |
| Podcast or video | 1 | undated |
Most recent
- 2026-10-01Webinar spicy takes part 2 webinar or virtual event
- 2026-09-30Webinar comp conversations ai era webinar or virtual event
- 2026-09-11New features coming to hotline case management blog
- 2026-09-08Where does your hotline sit on the ai maturity curve blog
- 2026-09-03Webinar should ai take your hotline calls webinar or virtual event
- 2026-09-02Disclosures launch blog
How it is countedHide how it is counted
Every page goethena.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ethena
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ethena is its own company.ShowHide
The company
Ethena is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Your team of AI compliance agents
- For
- enterprise compliance
- Price stated
- $20 per learner, annually; $50 per learner, annually goethena.com/pricing-plans
- Starting price
- 20 goethena.com/pricing-plans
- Integrations claimed
- 50 goethena.com/pricing-plans · 100 goethena.com/platform pages disagree
- Certifications
- SOC 2 Type II certified
- Customers named
- TriMark USAKlaviyoMagic LeapZendeskNetflixCedarFrontPosit
- Not stated on the pages read
- Free plan or trial, hosting
What Ethena's own pages state, read September 28, 2026: goethena.com, goethena.com/pricing-plans, goethena.com/platform, goethena.com/customers, goethena.com/platform/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ethena's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ethena, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ethena by email, built from the raw record of the edition. It shows:
- where Ethena is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ethena, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.