Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
1 category · Named, not rankedDonut
5Judge labels
0First choices
0Negative labels
3 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Donut was named 3 times in Employee onboarding, where Rippling led with 25%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market31 of 87
0%3 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In employee onboarding · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Donut for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee onboarding | Onboarding and employee experience | 0% | 31 of 87 | 0% | 3 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Donut held within the floor in its one category: no change cleared 13 points.
Best category · Employee onboarding · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 17 → 28 of 80
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 31 of 87 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Donut across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Donut across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative4 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Donut, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Donut was named but was not.ShowHide
Named alongside
The products named in the same answers as Donut, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Donut was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Donut. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named Donut and are not a share of its labels.
Domains cited
appcues.com2
atlassian.com2
firsthr.app2
guidecx.com2
lever.co2
onramp.us2
peoplemanagingpeople.com2
tango.ai2
appsruntheworld.com1
attendancebot.com1
Eighteen of the eighteen domain citations in answers naming Donut came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on donut.com
190
subdomains included
Content
147
counted in the table below
Documentation
0
Product · Integration
15 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 105 | 1 | 2026-09-03 | Employee onboarding, Recognition and rewards | |
| Template or tool | 26 | undated | |||
| Webinar or virtual event | 12 | undated | |||
| Case study | 2 | 1 | 2026-08-12 | ||
| Conference or event | 2 | undated |
Most recent
- 2026-09-03Type of donut quiz blog
- 2026-08-12Airalo remote team connection case study case study
- 2026-04-27Best employee onboarding tools 2026 blog
- 2026-03-27Best employee recognition platforms 2026 blog
- 2026-03-05Buffer remote team connection donut case study case study
- 2025-09-16Agentic ai and the future of onboarding blog
How it is countedHide how it is counted
Every page donut.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Donut
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Donut is its own company.ShowHide
The company
Donut is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- An employee experience platform that helps you automate and scale people programs, right in Slack
- For
- teams and companies
- Price stated
- Free $0/mo; Standard Starts at $74/mo* billed annually $89/mo billed monthly; Premium Starts at $119/mo* billed annually $149/mo billed monthly; Enterprise Let’s talk donut.com/pricing
- Starting price
- 74 donut.com/pricing
- Free plan or trial
- Try for Free – Slack; Try for Free – Teams; Get Started for Free donut.com
- Integrations claimed
- 50 donut.com/pricing
- Certifications
- SOC 2 Type II
- Hosting
- United States
- Customers named
- OntraBufferVineskillsAiraloHuntressFlatiron HealthAppDirectAxios
What Donut's own pages state, read October 6, 2026: donut.com, donut.com/pricing, trust.donut.com, donut.com/platform, donut.com/blog/category/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Donut's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Donut, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Donut by email, built from the raw record of the edition. It shows:
- where Donut is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Donut, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.