Every category where a model named Canvas LMS for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Learning management systems	Learning and development	0%	15 of 61	29%	21	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning experience platforms	Learning and development	0%	87 of 89	67%	6	under 10 labels · led by 360Learning at 26%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Candidate assessment	Talent acquisition	0%	26 of 118	0%	3	under 10 labels · led by TestGorilla at 52%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Canvas LMS held within the floor in all three categories: no change cleared 13 points.

Best category · Learning management syst · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 57 → 49 of 50

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 16 → 15 of 55

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 53 → 65 of 65

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Learning management syst	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 16 → 15 of 61
Learning experience plat	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 17 → 87 of 89
Candidate assessment	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 26 of 118, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Canvas LMS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	1	1	0	2
Perplexity Sonar	0	0	2	0	2
Grok 4.1 Fast	0	1	1	2	4
Mistral Small	0	0	1	0	1
DeepSeek V4 Flash	0	2	0	2	4
Llama 4 Maverick	0	0	2	0	2
Qwen 3.7 Flash	0	1	0	1	2
Kimi K2	1	0	0	1	2
GLM 4.7 FlashX	0	0	2	2	4
MiniMax M2.5	0	0	1	1	2
GPT-6 Luna	1	0	0	1	2
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative18 labels2not counted in share

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative26 labelsNone

First choiceAlternativeMentionNegative46 labels in all, every segment counted; 0 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“For Higher Education: Canvas or D2L Brightspace (Canvas for market dominance...)” Kimi K2 · Learning management syst · comparative prompt · first choice

“For a university, start with Canvas, Brightspace, Moodle, and Blackboard.” GPT-6 Luna · Learning management syst · comparative prompt · first choice

“Best For: Hybrid environments (strong in higher ed, expanding into corporate)... the leading academic LMS in North America” Qwen 3.7 Flash · Learning management syst · comparative prompt · alternative

“Leading the U.S. higher-ed market (~47% market share), known for its modern, user-friendly interface” DeepSeek V4 Flash · Learning management syst · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“consider Canvas a high-risk choice until Instructure's security posture is fully verified” GLM 4.7 FlashX · Learning management syst · negative prompt · hard negative

“Data stolen by ShinyHunters extortion gang” GLM 4.7 FlashX · Learning experience plat · negative prompt · hard negative

“Why to be cautious (not to avoid entirely): Canvas is widely considered the best mainstream LMS overall ... However, be cautious because: Opaque pricing:” DeepSeek V4 Flash · Learning management syst · negative prompt · soft negative

“One named system that merits extra scrutiny right now is Canvas.... not, by itself, proof that every Canvas deployment should be avoided.” GPT-6 Luna · Learning management syst · negative prompt · soft negative

Named alongside

The products named in the same answers as Canvas LMS, over the 46 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canvas LMS was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Moodle35 of 460Not among the top eight

Docebo25 of 463Not among the top eight

TalentLMS24 of 462Not among the top eight

Blackboard Learn21 of 460Not among the top eight

Cornerstone OnDemand20 of 460Not among the top eight

D2L Brightspace20 of 460Not among the top eight

Absorb LMS17 of 460Not among the top eight

SAP Litmos10 of 460Not among the top eight

LearnUpon9 of 460Not among the top eight

Thinkific9 of 460Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Canvas LMS. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 46 answers that named Canvas LMS and are not a share of its labels.

Domains cited

g2.com17

talentlms.com17

d2l.com15

goskills.com15

capterra.com13

docebo.com13

forbes.com12

cypherlearning.com10

ispring.com10

peoplemanagingpeople.com10

132 of the 132 domain citations in answers naming Canvas LMS came from somebody else's page.

Pages cited

forbes.com/advisor/business/the-best-learning-management-systems12

talentlms.com/blog/best-learning-management-systems9

decipherzone.com/blog-detail/comparison-top-learning-management-systems7

newsweek.com/vault/small-business/best-learning-management-systems7

selecthub.com/c/lms-software7

docebo.com/learning-network/blog/best-learning-management-system6

eleapsoftware.com/learning-management-system-reviews6

goskills.com/resources/learning-experience-platforms6

Pages are listed as the models cited them.

Search and answers

instructure.com is not in Google's top ten for any of the category's searches. In the answers, Canvas LMS takes 0% of first choices and TalentLMS takes 51%.

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In search

Google, US estimates

Position for “lms for employee training”

–

not in the top ten

Position for “learning management systems”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“canvas lms”)
AI search demand for its name, est.: 298 a month
Organic visits to its site: about 5,704,690 a month
Searches its site ranks for: 85,413 · 12,725 in the top three
Sites linking to it: 115,484
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

33 ads · 14 image, 14 text, 5 video · 15 shown in the last 30 days

First shown January 2024, as INSTRUCTURE, INC, verified. Ads started 2025-11 to 2026-10: 9 in the year, 24 before. 17 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 15 of 61 in learning management syst

Segment leader

51%

TalentLMS

First choices: 0 across its categories
Named in: 46 answers
Its own site cited: in 42 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on instructure.com

5,237

subdomains included

Content

3,485

counted in the table below

Documentation

Product · Integration

96 · 23

Kind	Pages	Last 90 days	Latest	Categories named
Blog	1,540	undated		Learning management syst
Podcast or video	528	undated
Webinar or virtual event	446	7	2026-11-24	Workforce planning
Case study	356	undated
Report or ebook	255	undated		Learning management syst
News or press	242	undated		Learning management syst
Conference or event	91	undated
Comparison	12	undated
Template or tool	12	undated
Glossary or explainer	3	undated

Most recent

2026-11-24Articulating value recognising skills and achievements parchment digital badges webinar or virtual event
2026-11-12Instructure 30 impact 20 webinar or virtual event
2026-11-11Can you prove your graduates are ready real conversation competency visibility webinar or virtual event
2026-10-29Skip learning curve build and launch courses fast canvas career webinar or virtual event
2026-10-29Proving mastery age ai designing assessment what comes next webinar or virtual event
2026-10-27Revenue reach scaling lifelong learning canvas catalog webinar or virtual event

Events in person

Last twelve months

February 23, 2026 to February 24, 2026Training 2026Disney’s Coronado Springs Resort, Orlando, USA · exhibited

As the event pages on instructure.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page instructure.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Canvas LMS

What the judge wrote, as written, with how often. The vendor table decides that these count as Canvas LMS; a claim can dispute any of them.

Canvas 8Canvas (Instructure) 3Canvas by Instructure 3Canvas LMS (by Instructure) 2Canvas (by Instructure) 1Canvas/Instructure 1Instructure (Canvas) 1

Follow Canvas LMS

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Canvas LMS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Canvas LMS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Canvas LMS by email, built from the raw record of the edition. It shows:

where Canvas LMS is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Canvas LMS, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.