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Index › Products › Assembly · October 2026 Edition
5 categories · Ranked

Assembly

57Judge labels
1First choices
0Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Recognition and rewards for small business buyers
Rank 15 of 98 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In recognition and rewards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Assembly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Recognition and rewardsOnboarding and employee experience0%15 of 980%9under 10 labels · led by Bonusly at 29%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Internal communications and intranetOnboarding and employee experience0%43 of 860%2under 10 labels · led by Microsoft Teams at 14%newNew since September 2026: not ranked then, 0% now.
Employee engagement surveysOnboarding and employee experience0%33 of 580%1under 10 labels · led by Culture Amp at 37%newNew since September 2026: not ranked then, 0% now.
Performance managementPerformance and talent management0%30 of 850%1under 10 labels · led by Lattice at 43%newNew since September 2026: not ranked then, 0% now.
Staffing agency platformsTalent acquisition0%69 of 1360%1under 10 labels · led by Zoho Recruit at 22%

Movement

Since September 2026, Assembly held within the floor in all five categories: no change cleared 13 points.

Best category · Recognition and rewards · by segment

Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 7 → 6 of 50
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 14 of 87, unchanged
Enterprise▼−4Since September 2026: 4% → 0%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 9 pointsRank 4 → 13 of 46

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Recognition and rewards0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 14 → 15 of 98
Internal communications0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 43 of 86, unchanged
Employee engagement surv0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 33 of 58, unchanged
Performance management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 30 of 85, unchanged
Staffing agency tools0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 69 of 136, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Assembly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini00202
Gemini 3.5 Flash01102
Perplexity Sonar00202
Grok 4.1 Fast01001
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K202002
GLM 4.7 FlashX02002
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels1
Paraphrase2 labelsNone
Comparative20 labels1not counted in share
Budget-constrained16 labelsNone
Scale-constrained4 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative57 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“~$2–$5/user/month, strong ratings (4.8/5), but no true free tier—trials only.” Grok 4.1 Fast · Recognition and rewards · budget prompt · alternative
“Assembly is best for teams who want to start rewarding employees for free” Claude Haiku 4.5 · Recognition and rewards · budget prompt · alternative
“Offers a free tier with core recognition and feedback features.” Kimi K2 · Performance management · budget prompt · alternative
“Assembly ($3/user/month) or Matter ($1/user/month)” GLM 4.7 FlashX · Recognition and rewards · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Assembly, over the 57 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Assembly was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Bonusly41 of 5720Not among the top eight
Nectar34 of 573Not among the top eight
Kudos21 of 570Not among the top eight
Guusto20 of 572Not among the top eight
Awardco20 of 570Not among the top eight
Matter17 of 576Not among the top eight
Achievers16 of 574Not among the top eight
Motivosity16 of 570Not among the top eight
Workhuman13 of 574Not among the top eight
Workleap Officevibe8 of 575Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Assembly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 56 of the 57 answers that named Assembly and are not a share of its labels.

Domains cited

peoplemanagingpeople.com30
workhuman.com27
g2.com25
firsthr.app24
selectsoftwarereviews.com24
engagedly.com23
thrivesparrow.com22
tremendous.com22
bonusly.com20
achievers.com16

233 of the 233 domain citations in answers naming Assembly came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

joinassembly.com is not in Google's top ten for any of the category's searches. In the answers, Assembly takes 0% of first choices and Bonusly takes 29%.
ShowHide

In search

Google, US estimates
Position for “recognition platforms”
–
not in the top ten
Position for “employee recognition platform”
–
not in the top ten
Searches for its name, Google
90,500 a month (“assembly”)
AI search demand for its name, est.
76,788 a month
Organic visits to its site
about 10,398 a month
Searches its site ranks for
9,195 · 67 in the top three
Sites linking to it
1,153
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
67 ads · 51 text, 11 image, 5 video · 7 shown in the last 30 days

First shown October 2021, as CarrotHR Inc, verified. Ads started 2025-10 to 2026-09: 32 in the year, 35 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 15 of 98 in recognition and rewards
Segment leader
29%
Bonusly
First choices
1 across its categories
Named in
57 answers
Its own site cited
in 56 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on joinassembly.com
955
subdomains included
Content
757
counted in the table below
Documentation
65
Product · Integration
8 · 37
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog619142026-09-22Performance management, HRIS and HCM platforms
Comparison4712026-07-07
Template or tool4102023-05-26Employee onboarding
Conference or event2202025-04-23
Glossary or explainer2102026-03-26
Case study302022-03-29
Report or ebook2undated
News or press2undated
How it is countedHide how it is counted

Every page joinassembly.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Assembly

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Assembly is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Best Employee Recognition & Rewards Platform
For
HR and People teams
Price stated
Custom pricing available through sales joinassembly.com
Starting price
$3 joinassembly.com/pricing
Certifications
Security & ComplianceTrust CenterGDPR
Customers named
INSBankAdDaptive Intelligence Inc.Promenade Group, Inc.ApploiTI/NTGMinding Miracles Learning Center
Not stated on the pages read
Free plan or trial, integrations, hosting

What Assembly's own pages state, read September 28, 2026: joinassembly.com, joinassembly.com/pricing, trust.joinassembly.com, joinassembly.com/product/free, joinassembly.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Assembly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Assembly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Assembly by email, built from the raw record of the edition. It shows:

  • where Assembly is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Assembly, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at joinassembly.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.