Small business▲+2Since September 2026: 7% → 9%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
9%from 7% in September 2026
Inside the floor by 11 pointsRank 3 → 2 of 50
3 categories · RankedNectar
138Judge labels
19First choices
13Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
22% in Recognition and rewards for mid-market buyers
Rank 2 of 98 in the mid-market standingaccepted challenger
4 of 14 models made it the first choice on the direct prompt; 4% of its 45 labels there were negative.
What the models named instead of Nectar →By buyer segmentStrongest at mid-market.
Small business3 of 52
8%53 labels
accepted challenger
Mid-market2 of 98
22%45 labels
accepted challenger
Enterprise17 of 48
0%14 labels
criticized challenger
In recognition and rewards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Nectar for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Recognition and rewards | Onboarding and employee experience | 22% | 2 of 98 | 4% | 45 | accepted challenger | ▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 21 of 111 | 0% | 5 | under 10 labels · led by Wellable at 22% | newNew since September 2026: not ranked then, 0% now. |
| Employee engagement surveys | Onboarding and employee experience | 0% | 50 of 58 | 0% | 1 | under 10 labels · led by Culture Amp at 37% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Nectar held within the floor in all three categories: no change cleared 13 points.
Best category · Recognition and rewards · by segment
Mid-market▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
26%from 22% in September 2026
Inside the floor by 9 pointsRank 2 → 1 of 87
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 48 → 20 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Recognition and rewards | 22% | 26% | ▲+4Since September 2026: 22% → 26%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 2 of 98, unchanged |
| Employee wellbeing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 111, unchanged |
| Employee engagement surv | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 58, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Nectar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Nectar across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 3 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 2 | 1 | 1 | 5 |
| Perplexity Sonar | 1 | 0 | 3 | 0 | 4 |
| Grok 4.1 Fast | 0 | 2 | 4 | 1 | 7 |
| Mistral Small | 1 | 0 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 2 | 2 | 0 | 6 |
| Llama 4 Maverick | 1 | 0 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 2 | 2 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 2 | 1 | 1 | 0 | 4 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 3 | 1 | 0 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct33 labels8
Paraphrase21 labels7
Comparative38 labels5not counted in share
Budget-constrained26 labels4
Scale-constrained10 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative138 labels in all, every segment counted; 19 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Nectar - offers a range of features, including automated shoutouts, rewards, and milestone tracking, with pricing starting at $2-$5/user/month.” Llama 4 Maverick · Recognition and rewards · budget prompt · first choice
“1. Nectar: *Best All-Rounder for the Mid-Market* Nectar is specifically designed to hit the sweet spot for mid-sized organizations.” Gemini 3.5 Flash · Recognition and rewards · paraphrase prompt · first choice
“Nectar stands out as the best overall choice due to its comprehensive features, scalability, and strong integrations” Mistral Small · Recognition and rewards · direct prompt · first choice
“Nectar is widely considered the best all-around fit for mid-market B2B companies.” Qwen 3.7 Flash · Recognition and rewards · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“~$5–$6/user/month, good for points + Amazon rewards, but pricier starters.” Grok 4.1 Fast · Recognition and rewards · budget prompt · soft negative
“you find major players like Bonusly or Nectar too expensive” Gemini 3.5 Flash · Recognition and rewards · budget prompt · soft negative
Named alongside
The products named in the same answers as Nectar, over the 138 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nectar was named but was not.ShowHide
Named alongside
The products named in the same answers as Nectar, over the 138 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Nectar was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Nectar. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 137 of the 138 answers that named Nectar and are not a share of its labels.
Domains cited
workhuman.com75
g2.com67
peoplemanagingpeople.com67
tremendous.com61
engagedly.com60
awardco.com57
achievers.com56
selectsoftwarereviews.com50
thrivesparrow.com45
nectarhr.comYour site39
538 of the 577 domain citations in answers naming Nectar came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
nectarhr.com ranks 9 on Google for the category's searches. In the answers, Nectar takes 22% of first choices and Bonusly takes 29%.ShowHide
Search and answers
nectarhr.com ranks 9 on Google for the category's searches. In the answers, Nectar takes 22% of first choices and Bonusly takes 29%.
ShowHideIn search
Google, US estimatesPosition for “recognition platforms”
–
not in the top ten
Position for “employee recognition platform”
–
not in the top ten
- Searches for its name, Google
- 246,000 a month (“nectar”)
- AI search demand for its name, est.
- 20,852 a month
- Organic visits to its site
- about 14,388 a month
- Searches its site ranks for
- 5,606 · 80 in the top three
- Sites linking to it
- 2,793
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
22%
rank 2 of 98 in recognition and rewards
Segment leader
29%
Bonusly
- First choices
- 19 across its categories
- Named in
- 138 answers
- Its own site cited
- in 137 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on nectarhr.com
781
subdomains included
Content
570
counted in the table below
Documentation
83
Product · Integration
14 · 24
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 283 | undated | Pay equity, Workforce planning | ||
| Blog | 235 | undated | Recognition and rewards, Pay equity | ||
| Template or tool | 18 | undated | |||
| Case study | 10 | undated | |||
| Report or ebook | 9 | undated | |||
| Comparison | 8 | undated | |||
| Webinar or virtual event | 4 | undated | |||
| Conference or event | 1 | undated | |||
| Podcast or video | 1 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page nectarhr.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Nectar
What the judge wrote, as written, with how often. The vendor table decides that these count as Nectar; a claim can dispute any of them.
Nectar HR 2
Follow Nectar
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Nectar is its own company.ShowHide
The company
Nectar is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The Agentic Employee Experience Platform
- For
- HR teams
- Price stated
- priced per employee per month nectarhr.com
- Integrations claimed
- 8 nectarhr.com
- Certifications
- SHRM Partnership
- Customers named
- ShermGalliantAANAArizona DiamondbacksNazareth HomeAmerican Association of Nurse AnesthesiologyProplogixAccra
- Not stated on the pages read
- Starting price, free plan or trial, hosting
What Nectar's own pages state, read September 28, 2026: nectarhr.com, trust.nectarhr.com, nectarhr.com/solutions/retail, nectarhr.com/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Nectar's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Nectar, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Nectar by email, built from the raw record of the edition. It shows:
- where Nectar is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Nectar, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Nectar is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Nectar is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideNectar is among the products AI models recommend first in Recognition and rewards this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.