Every category where a model named ZipRecruiter for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Job advertising and distribution	Talent acquisition	2%	7 of 111	24%	21	accepted challenger	▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Recruitment marketing and career sites	Talent acquisition	0%	79 of 104	33%	3	under 10 labels · led by Teamtailor at 23%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Staffing agency platforms	Talent acquisition	0%	85 of 136	33%	3	under 10 labels · led by Zoho Recruit at 22%
Recruiting CRM and sourcing	Talent acquisition	0%	97 of 111	0%	1	under 10 labels · led by Gem at 15%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, ZipRecruiter held within the floor in all four categories: no change cleared 13 points.

Best category · Job advertising · by segment

Small business▲+4Since September 2026: 4% → 8%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

8%from 4% in September 2026

Inside the floor by 9 pointsRank 7 → 4 of 97

Mid-market▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

2%from 5% in September 2026

Inside the floor by 10 pointsRank 5 → 7 of 103

Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 2% in September 2026

Inside the floor by 11 pointsRank 12 → 85 of 89

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Job advertising	5%	2%	▼−3Since September 2026: 5% → 2%, −3 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 7 of 111
Recruitment marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 79 of 104, unchanged
Staffing agency tools	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 85 of 136, unchanged
Recruiting CRM	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 51 → 97 of 111

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated ZipRecruiter across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	2	0	0	2
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	1	0	2	0	3
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	1	1	0	2	4
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	1	0	1	2
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	2	0	1	3
GLM 4.7 FlashX	0	2	1	0	3
MiniMax M2.5	0	1	1	1	3
GPT-6 Luna	0	0	1	0	1
Muse Glimmer 30B	0	1	1	2	4

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase10 labels3

Comparative28 labels3not counted in share

Budget-constrained5 labels1

Scale-constrained3 labelsNone

Negative32 labelsNone

First choiceAlternativeMentionNegative84 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you need to fill multiple general roles quickly: Use ZipRecruiter to blast your listing across the web” Gemini 3.5 Flash · Job advertising · comparative prompt · first choice

“I'd recommend ZipRecruiter as the top job posting distribution tool.” Grok 4.1 Fast · Job advertising · paraphrase prompt · first choice

“The go-to for Small to Medium Businesses (SMBs) needing immediate coverage.” Qwen 3.7 Flash · Job advertising · comparative prompt · alternative

“Choose ZipRecruiter if you need: Fast time-to-fill with broad reach” GLM 4.7 FlashX · Job advertising · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“That does not mean you must avoid Indeed, Glassdoor or ZipRecruiter entirely, but it is a reason to treat listings from them with extra verification” Muse Glimmer 30B · Staffing agency tools · negative prompt · soft negative

“Low ROI, unqualified applicants, high costs... Still legitimate and widely used, but test with short trials.” Grok 4.1 Fast · Recruitment marketing · negative prompt · soft negative

“Even legitimate sites like Indeed, LinkedIn, and ZipRecruiter have scammers posting fake listings.” Kimi K2 · Job advertising · negative prompt · soft negative

“Indeed, LinkedIn, ZipRecruiter: Scammers post fakes here impersonating real companies” Grok 4.1 Fast · Job advertising · negative prompt · soft negative

Named alongside

The products named in the same answers as ZipRecruiter, over the 84 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ZipRecruiter was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Indeed75 of 8421Not among the top eight

LinkedIn Jobs50 of 849Not among the top eight

Glassdoor33 of 841Not among the top eight

Monster30 of 840Not among the top eight

Google for Jobs21 of 842Not among the top eight

Dice21 of 840Not among the top eight

CareerBuilder19 of 840Not among the top eight

Appcast16 of 842Compare →

Handshake16 of 840Not among the top eight

Joveo15 of 845Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ZipRecruiter. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 80 of the 84 answers that named ZipRecruiter and are not a share of its labels.

Domains cited

firsthr.app30

g2.com27

noon.ai27

pin.com24

selectsoftwarereviews.com21

linkedin.com20

bestjobsearchapps.com18

money.com18

ziprecruiter.comYour site18

guideflow.com17

202 of the 220 domain citations in answers naming ZipRecruiter came from somebody else's page.

Pages cited

firsthr.app/compare/hiring/job-boards26

noon.ai/blog/articles/143-best-job-posting-sites25

guideflow.com/blog/programmatic-job-advertising-software14

money.com/best-job-posting-sites-for-employers13

business.com/categories/best-job-posting-sites12

pin.com/blog/indeed-alternatives12

cxeverywhere.com/tools/job-posting-software11

selectsoftwarereviews.com/buyer-guide/programmatic-job-advertising-software11

Pages are listed as the models cited them.

Search and answers

ziprecruiter.com is not in Google's top ten for any of the category's searches. In the answers, ZipRecruiter takes 2% of first choices and JobTarget takes 23%.

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In search

Google, US estimates

Position for “job advertising platforms”

–

not in the top ten

Position for “programmatic job advertising platform”

–

not in the top ten

Searches for its name, Google: 823,000 a month (“ziprecruiter”)
AI search demand for its name, est.: 1,508 a month
Organic visits to its site: about 59,482,866 a month
Searches its site ranks for: 3,510,966 · 466,282 in the top three
Sites linking to it: 52,729
Paid Google search: 91 searches its ads show for, about 3,284 clicks and $8,235 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 119 text, 1 image · 120 shown in the last 30 days

First shown October 2021, as ZipRecruiter, Inc., verified. Ads started 2025-10 to 2026-09: 13 in the year, 107 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 7 of 111 in job advertising

Segment leader

23%

JobTarget

First choices: 4 across its categories
Named in: 84 answers
Its own site cited: in 80 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow ZipRecruiter

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ZipRecruiter is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: ZipRecruiter is a leading online employment marketplace that connects job seekers with employers through AI-powered matching technology.
ziprecruiter.com
For: Job Seekers; Small & Medium Business; Enterprise Business
ziprecruiter.com
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What ZipRecruiter's own pages state, read September 28, 2026: ziprecruiter.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ZipRecruiter's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ZipRecruiter, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ZipRecruiter by email, built from the raw record of the edition. It shows:

where ZipRecruiter is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ZipRecruiter, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.