Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 9 pointsRank 46 → 10 of 66
6 categories · RankedZenefits
52Judge labels
4First choices
12Negative labels
12 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
3% in HR compliance for small business buyers
Rank 13 of 97 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 12% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business12 of 71
3%14 labels
accepted challenger
Mid-market13 of 97
2%8 labels
under the label threshold
Enterprise18 of 84
2%8 labels
under the label threshold
In hr compliance · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Zenefits for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR compliance and policy management | Core HR and payroll | 2% | 13 of 97 | 12% | 8 | under 10 labels · led by Rippling at 19% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Employee onboarding | Onboarding and employee experience | 0% | 75 of 87 | 50% | 2 | under 10 labels · led by Rippling at 25% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HRIS and HCM platforms | Core HR and payroll | 0% | 33 of 66 | 0% | 2 | under 10 labels · led by Rippling at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Internal talent marketplace | Performance and talent management | 0% | 85 of 102 | 0% | 1 | under 10 labels · led by Fuel50 at 47% | newNew since September 2026: not ranked then, 0% now. |
| Leave and absence management | Core HR and payroll | 0% | 69 of 95 | 0% | 1 | under 10 labels · led by BambooHR at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| People analytics | Workforce planning and analytics | 0% | 57 of 114 | 0% | 1 | under 10 labels · led by Crunchr at 22% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Zenefits held within the floor in all six categories: no change cleared 13 points.
Best category · HR compliance · by segment
Mid-market=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 17 → 12 of 91
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 70 → 16 of 72
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR compliance | 2% | 2% | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 13 of 97 |
| Employee onboarding | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 47 → 75 of 87 |
| HRIS and HCM platforms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 27 → 33 of 66 |
| Internal talent marketpl | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 85 of 102, unchanged |
| Leave | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 70 → 69 of 95 |
| People analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 114, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Zenefits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Zenefits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 2 | 0 | 4 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels2
Paraphrase1 labelNone
Comparative12 labelsNone
Budget-constrained13 labels2
Scale-constrained5 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative52 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Zenefits if you need integrated payroll” Claude Haiku 4.5 · HR compliance · budget prompt · first choice
“a comprehensive HR compliance software that helps companies monitor labor laws, automate filings, and securely manage records” Llama 4 Maverick · HR compliance · direct prompt · alternative
“Often provides a "free" core HR plan for smaller companies, making it viable even for near-zero cash flow budgets.” Qwen 3.7 Flash · People analytics · budget prompt · alternative
“Choose Zenefits if benefits administration and self-service onboarding are your main needs” Kimi K2 · Employee onboarding · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Were themselves fined for compliance failures (like Zenefits)” DeepSeek V4 Flash · HR compliance · negative prompt · hard negative
“Limitation: No native applicant tracking system” MiniMax M2.5 · Employee onboarding · comparative prompt · soft negative
Named alongside
The products named in the same answers as Zenefits, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zenefits was named but was not.ShowHide
Named alongside
The products named in the same answers as Zenefits, over the 52 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zenefits was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Zenefits. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 42 of the 52 answers that named Zenefits and are not a share of its labels.
Domains cited
gusto.com26
peoplemanagingpeople.com24
guideflow.com19
g2.com15
firsthr.app14
paycor.com14
technologyadvice.com12
fitsmallbusiness.com11
forbes.com11
rippling.com11
157 of the 157 domain citations in answers naming Zenefits came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
zenefits.com is not in Google's top ten for any of the category's searches. In the answers, Zenefits takes 2% of first choices and Rippling takes 19%.ShowHide
Search and answers
zenefits.com is not in Google's top ten for any of the category's searches. In the answers, Zenefits takes 2% of first choices and Rippling takes 19%.
ShowHideIn search
Google, US estimatesPosition for “hr compliance tools”
–
not in the top ten
Position for “hr compliance software”
–
not in the top ten
- Searches for its name, Google
- 6,600 a month (“zenefits”)
- AI search demand for its name, est.
- 128 a month
- Organic visits to its site
- about 26,015 a month
- Searches its site ranks for
- 587 · 100 in the top three
- Sites linking to it
- 8,551
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
2%
rank 13 of 97 in HR compliance
Segment leader
19%
Rippling
- First choices
- 4 across its categories
- Named in
- 52 answers
- Its own site cited
- in 42 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on zenefits.com
1,002
subdomains included
Content
586
counted in the table below
Documentation
8
Product · Integration
23 · 13
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 282 | 4 | 2026-09-18 | PEOs, Benefits administration | |
| Webinar or virtual event | 108 | undated | PEOs, Workforce planning | ||
| Podcast or video | 92 | 0 | 2024-07-09 | ||
| Case study | 42 | undated | |||
| Comparison | 22 | 2 | 2026-07-22 | PEOs, Benefits administration | |
| Report or ebook | 16 | undated | |||
| Template or tool | 15 | 0 | 2024-12-18 | ||
| Glossary or explainer | 7 | 1 | 2026-08-10 | PEOs | |
| Conference or event | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-18Affordable small business 401k plans blog
- 2026-08-28Background check guide employers blog
- 2026-08-20At will employment states blog
- 2026-08-10What is a peo glossary or explainer
- 2026-07-22PEO Benefits Administration: 2026 Guide comparison
- 2026-07-13Affordable employee benefits for small businesses blog
How it is countedHide how it is counted
Every page zenefits.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name peos (65); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Zenefits
What the judge wrote, as written, with how often. The vendor table decides that these count as Zenefits; a claim can dispute any of them.
Zenefits (TriNet Zenefits) 2Zenefits (TriNet) 2Zenefits (TriNet HR) 1Zenefits / TriZeus 1
Follow Zenefits
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Zenefits is its own company.ShowHide
The company
Zenefits is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- HR Platform, also known as TriNet Zenefits
- Certifications
- ESAC AccreditationCertified PEOBetter Business Bureau (BBB)
- Customers named
- Fairytale BrowniesCordoba Music GroupSTAR ExhibitsDIME BeautyCybriant
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, hosting
What Zenefits's own pages state, read October 5, 2026: zenefits.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zenefits's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zenefits, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Zenefits by email, built from the raw record of the edition. It shows:
- where Zenefits is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Zenefits, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.