AI Indexes
HR AI Index
Index › Products › Kajabi · October 2026 Edition
5 categories · Ranked

Kajabi

48Judge labels
1First choices
21Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Coaching platforms for mid-market buyers
Rank 23 of 128 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 11 labels there were negative.
What the models named instead of Kajabi →
By buyer segmentRead the same way at every buyer size.
In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Kajabi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Coaching platformsLearning and development0%23 of 12818%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Course authoring toolsLearning and development0%27 of 820%3under 10 labels · led by Articulate 360 at 30%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning experience platformsLearning and development0%62 of 8950%2under 10 labels · led by 360Learning at 26%newNew since September 2026: not ranked then, 0% now.
Online course librariesLearning and development0%73 of 9550%2under 10 labels · led by Udemy Business at 48%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Learning management systemsLearning and development0%28 of 610%1under 10 labels · led by TalentLMS at 51%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Kajabi held within the floor in all five categories: no change cleared 13 points.

Best category · Coaching platforms · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 101 → 107 of 132
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 24 → 23 of 117

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Coaching platforms0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 24 → 23 of 128
Course authoring tools0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 38 → 27 of 82
Learning experience plat0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 62 of 89, unchanged
Online course libraries0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 54 → 73 of 95
Learning management syst0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 64 → 28 of 61

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Kajabi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501203
GPT-5.4 mini01001
Gemini 3.5 Flash01012
Perplexity Sonar00011
Grok 4.1 Fast00112
Mistral Small01012
DeepSeek V4 Flash01001
Llama 4 Maverick01102
Qwen 3.7 Flash01001
Kimi K201001
GLM 4.7 FlashX10001
MiniMax M2.501001
GPT-6 Luna01001
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct2 labelsNone
Paraphrase14 labels1
Comparative16 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative15 labelsNone
First choiceAlternativeMentionNegative48 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Kajabi is the most "all‑in‑one" with deep marketing automation, making it ideal for personal brands and high‑ticket offers.” GLM 4.7 FlashX · Coaching platforms · comparative prompt · first choice
“Choose Kajabi if your primary revenue comes from online courses and you need powerful sales funnels.” Qwen 3.7 Flash · Coaching platforms · comparative prompt · alternative
“Combines course creation with marketing and sales tools, making it a good fit for B2B companies” Mistral Small · Course authoring tools · paraphrase prompt · alternative
“Best for coaches who are also building courses, memberships, funnels, or digital products” GPT-5.4 mini · Coaching platforms · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Kajabi is described as not designed for employee training” Perplexity Sonar · Learning experience plat · negative prompt · hard negative
“High-Ticket "Guru" Academies (Kajabi, Teachable, Thinkific, Skool)” Gemini 3.5 Flash · Online course libraries · negative prompt · soft negative
“overkill/expensive for pure 1:1 coaching” Grok 4.1 Fast · Coaching platforms · comparative prompt · soft negative
“less ideal for live coaching sessions” Mistral Small · Coaching platforms · comparative prompt · soft negative

Named alongside

The products named in the same answers as Kajabi, over the 48 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Kajabi was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Thinkific29 of 488Not among the top eight
Teachable24 of 482Not among the top eight
LearnWorlds17 of 487Not among the top eight
Docebo13 of 481Not among the top eight
Udemy Business12 of 480Not among the top eight
Paperbell11 of 483Not among the top eight
Cornerstone OnDemand11 of 480Not among the top eight
CoachAccountable10 of 482Not among the top eight
TalentLMS9 of 481Not among the top eight
Skillsoft Percipio9 of 480Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Kajabi. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 48 answers that named Kajabi and are not a share of its labels.

Domains cited

learnworlds.com25
goskills.com11
hr-ai-index.com10
linkedin.com10
capterra.com9
g2.com9
group.app9
freshlearn.com8
paperbell.com8
proprofstraining.com8

107 of the 107 domain citations in answers naming Kajabi came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

kajabi.com is not in Google's top ten for any of the category's searches. In the answers, Kajabi takes 0% of first choices and Growthspace takes 20%.
ShowHide

In search

Google, US estimates
Position for “coaching platforms”
–
not in the top ten
Position for “employee coaching platform”
–
not in the top ten
Searches for its name, Google
40,500 a month (“kajabi”)
AI search demand for its name, est.
884 a month
Organic visits to its site
about 40,509 a month
Searches its site ranks for
5,470 · 410 in the top three
Sites linking to it
32,866
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
106+ ads · 64 video, 28 text, 14 image · 103 shown in the last 30 days

First shown February 2026, as KAJABI, LLC, verified. Ads started 2025-10 to 2026-09: 106 in the year. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 23 of 128 in coaching platforms
Segment leader
20%
Growthspace
First choices
1 across its categories
Named in
48 answers
Its own site cited
in 47 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on kajabi.com
4,117
subdomains included
Content
1,187
counted in the table below
Documentation
1,213
Product · Integration
29 · 13
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog858922026-08-27
Comparison8672026-08-14
Podcast or video7012026-08-06
Glossary or explainer56182026-09-21
Webinar or virtual event4412026-08-06
Case study2112026-07-24
Report or ebook1802026-04-22
Conference or event1412026-09-23
News or press1402026-04-22
Template or tool602024-05-17

Most recent

How it is countedHide how it is counted

Every page kajabi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Kajabi

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Kajabi is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
the operating system for human expertise
For
real experts whose knowledge is earned through lived experience
Price stated
50% off Kajabi for 6 months. Limited time. kajabi.com
Starting price
143 kajabi.com/pricing
Free plan or trial
Start Free Trial; Get a Free 30-Day Trial; I did a two week trial with Kajabi kajabi.com
Customers named
Justin WelshBrittney CarmichaelCarrie LupoliRoberto BlakeLacy PhillipsJenny Jaucian
Not stated on the pages read
Integrations, certifications, hosting

What Kajabi's own pages state, read September 28, 2026: kajabi.com, kajabi.com/pricing, kajabi.com/product/mcp, kajabi.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Kajabi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Kajabi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Kajabi by email, built from the raw record of the edition. It shows:

  • where Kajabi is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Kajabi, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at kajabi.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.