Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 108 → 30 of 132
1 category · Named, not rankedProfi
12Judge labels
1First choices
10Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Profi was named 3 times in Coaching platforms, where Growthspace led with 20%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business32 of 144
2%4 labels
under the label threshold
Mid-market128 of 128
0%3 labels
under the label threshold
Enterprise55 of 55
0%5 labels
under the label threshold
In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Profi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Coaching platforms | Learning and development | 0% | 128 of 128 | 100% | 3 | under 10 labels · led by Growthspace at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Profi held within the floor in its one category: no change cleared 13 points.
Best category · Coaching platforms · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 115 → 117 of 117
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 48 → 50 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Coaching platforms | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 115 → 128 of 128 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Profi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Profi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 label1
Comparative1 labelNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative10 labelsNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Profi — it shut down on December 31, 2025 after an acquisition, so it is no longer a viable platform.” Perplexity Sonar · Coaching platforms · negative prompt · hard negative
“Ceased all operations following an acquisition, with a shutdown date of December 31, 2025.” Mistral Small · Coaching platforms · negative prompt · hard negative
“Shut down Dec 31, 2025 | No clean data export path” DeepSeek V4 Flash · Coaching platforms · negative prompt · hard negative
Named alongside
The products named in the same answers as Profi, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profi was named but was not.ShowHide
Named alongside
The products named in the same answers as Profi, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Profi was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Profi. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Profi and are not a share of its labels.
Domains cited
hr-ai-index.com9
coachilly.com8
paperbell.com6
easygenerator.com5
exec.com5
coachful.co4
coachway.io4
orgs.noomii.com3
teamazing.com3
torch.io3
Fifty of the fifty domain citations in answers naming Profi came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
profit.co is not in Google's top ten for any of the category's searches. In the answers, Profi takes 0% of first choices and Growthspace takes 20%.ShowHide
Search and answers
profit.co is not in Google's top ten for any of the category's searches. In the answers, Profi takes 0% of first choices and Growthspace takes 20%.
ShowHideIn search
Google, US estimatesPosition for “coaching platforms”
–
not in the top ten
Position for “employee coaching platform”
–
not in the top ten
- Searches for its name, Google
- 2,900 a month (“profi”)
- AI search demand for its name, est.
- 285 a month
- Organic visits to its site
- about 28,000 a month
- Searches its site ranks for
- 12,389 · 274 in the top three
- Sites linking to it
- 3,935
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 128 of 128 in coaching platforms
Segment leader
20%
Growthspace
- First choices
- 1 across its categories
- Named in
- 12 answers
- Its own site cited
- in 12 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on profit.co
2,871
subdomains included
Content
2,164
counted in the table below
Documentation
0
Product · Integration
17 · 112
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,636 | undated | Performance management, Goals and OKRs | ||
| Comparison | 167 | 19 | 2026-09-21 | Performance management, Goals and OKRs | |
| Case study | 119 | 0 | 2026-05-28 | Performance management, Goals and OKRs | |
| Glossary or explainer | 114 | 13 | 2026-09-25 | Performance management, People analytics | |
| Webinar or virtual event | 77 | 0 | 2026-03-03 | Performance management | |
| Report or ebook | 40 | 6 | 2026-09-02 | Performance management | |
| Template or tool | 6 | 1 | 2026-07-07 | ||
| Conference or event | 2 | undated | |||
| News or press | 2 | 1 | 2026-09-03 | ||
| Podcast or video | 1 | 0 | 2023-03-24 |
Most recent
- 2026-09-25What is goal alignment software glossary or explainer
- 2026-09-22What is an okr tool definition features how it works glossary or explainer
- 2026-09-21Profit co vs bsc designer which balanced scorecard tool is right for strategy leaders comparison
- 2026-09-18What is strategic portfolio management and why most project investments miss the point glossary or explainer
- 2026-09-18What is project prioritisation why most teams get it wrong glossary or explainer
- 2026-09-18What is portfolio governance a framework for strategic project decisions glossary or explainer
How it is countedHide how it is counted
Every page profit.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name performance management (70); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Profi
What the judge wrote, as written, with how often. The vendor table decides that these count as Profi; a claim can dispute any of them.
Profi.io 1
Follow Profi
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Profi is its own company.ShowHide
The company
Profi is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered OKR and strategy execution platform
- For
- Organizations that need strategy execution, OKRs, performance management, and project management
- Price stated
- Profit.co offers a free 30-day trial with no credit card required. Paid plans scale from core OKR tracking to full enterprise suites including AI agents, PPM, and performance management. profit.co
- Free plan or trial
- free 30-day trial with full feature access and no credit card required profit.co
- Integrations claimed
- 100 profit.co · 80 profit.co/pricing pages disagree
- Certifications
- SOC 2 Type IIISO 27001:2022HIPAAGDPRSOC 2
- Hosting
- USEUMiddle EastKSA
- Customers named
- Toyota Connected India Pvt LtdIntuitive Surgical Inc.Tata ElxsiREHAU AmericasDerivSunTec Business SolutionsLead ForensicsGovTech Singapore
- Not stated on the pages read
- Starting price
What Profi's own pages state, read September 28, 2026: profit.co, profit.co/pricing, profit.co/lp/product, profit.co/customer-stories, profit.co/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Profi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Profi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Profi by email, built from the raw record of the edition. It shows:
- where Profi is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Profi, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.