Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 112 → 132 of 132
1 category · RankedEZRA
70Judge labels
2First choices
17Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Coaching platforms for enterprise buyers
Rank 11 of 128 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 11 labels there were negative.
What the models named instead of EZRA →By buyer segmentRead the same way at every buyer size.
Small business144 of 144
0%15 labels
criticized challenger
Mid-market11 of 128
2%11 labels
accepted challenger
Enterprise6 of 55
2%43 labels
accepted challenger
In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named EZRA for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Coaching platforms | Learning and development | 2% | 11 of 128 | 9% | 11 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, EZRA held within the floor in its one category: no change cleared 13 points.
Best category · Coaching platforms · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 85 → 11 of 117
Enterprise▼−2Since September 2026: 5% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 11 pointsRank 4 → 6 of 50
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Coaching platforms | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 85 → 11 of 128 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated EZRA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated EZRA across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 3 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct9 labelsNone
Paraphrase13 labels1
Comparative17 labelsNone
Budget-constrained10 labels1
Scale-constrained7 labelsNone
Negative14 labelsNone
First choiceAlternativeMentionNegative70 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Top Recommendation: EZRA” Kimi K2 · Coaching platforms · paraphrase prompt · first choice
“LHH-backed with flat unlimited-session pricing, good for organizations that want broad access” DeepSeek V4 Flash · Coaching platforms · paraphrase prompt · alternative
“Solid for flexible, skill-focused programs; EZRA offers unlimited sessions in contracts.” Grok 4.1 Fast · Coaching platforms · paraphrase prompt · alternative
“EZRA if you want unlimited sessions and an LHH-backed enterprise option.” Perplexity Sonar · Coaching platforms · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Enterprise platforms to avoid (for tight budgets): BetterUp, CoachHub, Torch, and EZRA” MiniMax M2.5 · Coaching platforms · budget prompt · hard negative
Named alongside
The products named in the same answers as EZRA, over the 70 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EZRA was named but was not.ShowHide
Named alongside
The products named in the same answers as EZRA, over the 70 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and EZRA was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named EZRA. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 69 of the 70 answers that named EZRA and are not a share of its labels.
Domains cited
boon-health.com45
easygenerator.com36
hr-ai-index.com33
coachello.ai32
exec.com32
simply.coach25
risely.me23
zendikt.com23
torch.io21
us.fitgap.com21
291 of the 291 domain citations in answers naming EZRA came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
helloezra.com is not in Google's top ten for any of the category's searches. In the answers, EZRA takes 2% of first choices and Growthspace takes 20%.ShowHide
Search and answers
helloezra.com is not in Google's top ten for any of the category's searches. In the answers, EZRA takes 2% of first choices and Growthspace takes 20%.
ShowHideIn search
Google, US estimatesPosition for “coaching platforms”
–
not in the top ten
Position for “employee coaching platform”
–
not in the top ten
- Searches for its name, Google
- 40,500 a month (“ezra”)
- AI search demand for its name, est.
- 21,455 a month
- Organic visits to its site
- about 6,066 a month
- Searches its site ranks for
- 2,029 · 77 in the top three
- Sites linking to it
- 1,255
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 11 of 128 in coaching platforms
Segment leader
20%
Growthspace
- First choices
- 2 across its categories
- Named in
- 70 answers
- Its own site cited
- in 69 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on helloezra.com
2,315
subdomains included
Content
683
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 421 | 8 | 2026-09-22 | Succession planning, Performance management | |
| Report or ebook | 56 | 3 | 2026-09-28 | ||
| News or press | 56 | 0 | 2026-04-23 | ||
| Case study | 48 | 1 | 2026-08-06 | ||
| Conference or event | 44 | 3 | 2026-07-29 | ||
| Glossary or explainer | 36 | 1 | 2026-07-24 | ||
| Comparison | 16 | 1 | 2026-07-22 | ||
| Template or tool | 4 | 0 | 2024-07-24 | ||
| Webinar or virtual event | 2 | 1 | 2026-09-03 |
Most recent
- 2026-09-28Beyond ai vs human coaching report or ebook
- 2026-09-22Growth and adjusting under pressure blog
- 2026-09-09The c suite pov on tech blog
- 2026-09-03Whitney johnson webinar webinar or virtual event
- 2026-08-28Ai makes work easier blog
- 2026-08-06Whats missing from the ai employee alliance coaching report or ebook
Events in person
Last twelve months
- June 17, 2026Grow Your GameNew York · hosted
As the event pages on helloezra.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page helloezra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as EZRA
What the judge wrote, as written, with how often. The vendor table decides that these count as EZRA; a claim can dispute any of them.
Ezra 1
Follow EZRA
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
EZRA is its own company.ShowHide
The company
EZRA is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- enterprise coaching platform built to scale
- For
- businesses and organizations; mid- to senior-level leaders
- Price stated
- EZRA pricing is tailored to your organization, based on the program you choose, the number of participants, and the duration. helloezra.com/pricing
- Certifications
- ACC-qualified coachesAccredited ICF coachesPCC and ACC-certified coaches
- Customers named
- MicrosoftAstraZenecaKraftHeinzMcDonald'sNestlé
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What EZRA's own pages state, read September 28, 2026: helloezra.com, helloezra.com/pricing. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when EZRA's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as EZRA, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for EZRA by email, built from the raw record of the edition. It shows:
- where EZRA is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name EZRA, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.