Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 11 pointsRank 5 → 18 of 132
1 category · RankedExec
44Judge labels
13First choices
0Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
16% in Coaching platforms for mid-market buyers
Rank 2 of 128 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 15 labels there were negative.
What the models named instead of Exec →By buyer segmentStrongest at mid-market.
Small business16 of 144
2%6 labels
under the label threshold
Mid-market2 of 128
16%15 labels
accepted challenger
Enterprise5 of 55
6%23 labels
accepted challenger
In coaching platforms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Exec for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Coaching platforms | Learning and development | 16% | 2 of 128 | 0% | 15 | accepted challenger | ▲+4Since September 2026: 13% → 17%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Exec held within the floor in its one category: no change cleared 13 points.
Best category · Coaching platforms · by segment
Mid-market▲+4Since September 2026: 13% → 17%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
17%from 13% in September 2026
Inside the floor by 9 pointsRank 3 → 2 of 117
Enterprise▲+2Since September 2026: 5% → 7%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
7%from 5% in September 2026
Inside the floor by 11 pointsRank 5 of 50, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Coaching platforms | 13% | 17% | ▲+4Since September 2026: 13% → 17%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 128 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Exec across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Exec across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 2 | 0 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 0 | 4 |
| Llama 4 Maverick | 2 | 0 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 1 | 0 | 0 | 0 | 1 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labels2
Paraphrase11 labels5
Comparative13 labelsNone
Budget-constrained7 labels5
Scale-constrained4 labels1
Negative2 labels1not counted in share
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 13 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Together (starting at $6/user/month) and Exec (starting at $20/user/month) are the most budget-friendly options with strong coaching capabilities” Mistral Small · Coaching platforms · budget prompt · first choice
“I'd recommend starting with Exec if you want to see immediate results with predictable costs, or Growthspace” GLM 4.7 FlashX · Coaching platforms · paraphrase prompt · first choice
“two primary platforms depending on your specific organizational goals: Growthspace and Exec.com” Qwen 3.7 Flash · Coaching platforms · paraphrase prompt · first choice
“the top digital coaching marketplaces for a mid-sized B2B company are Growthspace and Exec.com” Mistral Small · Coaching platforms · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Exec, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Exec was named but was not.ShowHide
Named alongside
The products named in the same answers as Exec, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Exec was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Exec. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 44 answers that named Exec and are not a share of its labels.
Domains cited
boon-health.com36
exec.comYour site34
easygenerator.com27
coachello.ai24
simply.coach19
thinkific.com17
torch.io14
hr-ai-index.com13
paperbell.com13
togetherplatform.com13
176 of the 210 domain citations in answers naming Exec came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
exec.com is not in Google's top ten for any of the category's searches. In the answers, Exec takes 16% of first choices and Growthspace takes 20%.ShowHide
Search and answers
exec.com is not in Google's top ten for any of the category's searches. In the answers, Exec takes 16% of first choices and Growthspace takes 20%.
ShowHideIn search
Google, US estimatesPosition for “coaching platforms”
–
not in the top ten
Position for “employee coaching platform”
–
not in the top ten
- Searches for its name, Google
- 60,500 a month (“exec”)
- AI search demand for its name, est.
- 1,840 a month
- Organic visits to its site
- about 25,811 a month
- Searches its site ranks for
- 5,549 · 31 in the top three
- Sites linking to it
- 1,098
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
16%
rank 2 of 128 in coaching platforms
Segment leader
20%
Growthspace
- First choices
- 13 across its categories
- Named in
- 44 answers
- Its own site cited
- in 44 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on exec.com
1,527
subdomains included
Content
745
counted in the table below
Documentation
167
Product · Integration
16 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 611 | 6 | 2026-09-05 | Performance management, Coaching platforms | |
| Comparison | 105 | 0 | 2026-02-04 | ||
| News or press | 20 | 4 | 2026-08-23 | ||
| Report or ebook | 5 | undated | |||
| Blog | 1 | undated | |||
| Case study | 1 | undated | |||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | undated |
Most recent
- 2026-09-05Sales skills demand index glossary or explainer
- 2026-08-23Introducing group roleplays news or press
- 2026-08-17Best leadership training companies glossary or explainer
- 2026-07-30Introducing exec courses news or press
- 2026-07-27Best leadership coaching platforms glossary or explainer
- 2026-07-17The whole team upsell and cross sell certification get every customer facing employee driving expansion glossary or explainer
How it is countedHide how it is counted
Every page exec.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Exec
What the judge wrote, as written, with how often. The vendor table decides that these count as Exec; a claim can dispute any of them.
Exec.com 8Exec (Exec.com) 1
Follow Exec
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Exec is its own company.ShowHide
The company
Exec is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered training platform for revenue teams and leadership development.
- For
- Sales Teams, Leaders & Employees
- Price stated
- Free trial available exec.com
- Starting price
- 0 exec.com
- Free plan or trial
- Free trial available exec.com
- Certifications
- SOC 2 Type 2 CertifiedSOC2 Type II Compliance
- Customers named
- AxoniusBrightline CoachingNorthwind Sales
- Not stated on the pages read
- Integrations, hosting
What Exec's own pages state, read September 28, 2026: exec.com, exec.com/platform, exec.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Exec's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Exec, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Exec by email, built from the raw record of the edition. It shows:
- where Exec is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Exec, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Exec is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Exec is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideExec is among the products AI models recommend first in Coaching platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.