Index › Products › Navia Benefits · October 2026 Edition

Navia · 1 category · Named, not ranked

Navia Benefits

5Judge labels

0First choices

5Negative labels

4 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Navia Benefits was named 1 time in HSA & FSA admin, where HealthEquity led with 29%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business71 of 73

under the label threshold

Mid-market104 of 111

under the label threshold

Enterprise73 of 78

under the label threshold

In hsa & fsa admin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Navia Benefits for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HSA and FSA administrators	Compensation and total rewards	0%	104 of 111	100%	1	under 10 labels · led by HealthEquity at 29%

Movement

This is the first edition on this tier, so no move can be computed for Navia Benefits yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Navia Benefits across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative5 labelsNone

First choiceAlternativeMentionNegative5 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Repeated claim denials despite docs, COBRA activation failures, unresponsive support.” Grok 4.1 Fast · HSA & FSA admin · negative prompt · hard negative

Named alongside

The products named in the same answers as Navia Benefits, over the 5 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Navia Benefits was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

HealthEquity5 of 50Not among the top eight

Fidelity HSA3 of 50Not among the top eight

HSA Bank3 of 50Not among the top eight

Lively2 of 51Not among the top eight

Rocky Mountain Reserve2 of 50Not among the top eight

Sterling Administration2 of 50Not among the top eight

TASC2 of 50Not among the top eight

WEX Health1 of 51Not among the top eight

Alight Solutions1 of 50Not among the top eight

Ameriflex1 of 50Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Navia Benefits. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 5 answers that named Navia Benefits and are not a share of its labels.

Domains cited

bbb.org5

trustpilot.com5

g2.com4

hrtechsaas.com3

usehammock.co3

ca.trustpilot.com2

food.gov.uk2

hsatrackr.com2

ie.trustpilot.com2

peometrics.com2

Thirty of the thirty domain citations in answers naming Navia Benefits came from somebody else's page.

Pages cited

trustpilot.com/review/www.naviabenefits.com5

bbb.org/us/ut/draper/profile/health-savings-administrators/healthequity-inc-1126-22234692/4

bbb.org/us/ut/draper/profile/health-savings-administrators/healthequity-inc-1166-22234692/4

bbb.org/us/wi/madison/profile/human-resources/basic-0694-1000057876/complaints3

g2.com/products/healthequity/reviews3

hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers3

trustpilot.com/review/healthequity.com3

usehammock.co/blog/broker-guide-modern-hsa-administrators3

Pages are listed as the models cited them.

Search and answers

naviabenefits.com ranks 7 on Google for the category's searches. In the answers, Navia Benefits takes 0% of first choices and HealthEquity takes 29%.

ShowHide

In search

Google, US estimates

Position for “hsa and fsa administrator”

–

not in the top ten

Position for “hsa and fsa administrators”

Its company's site: naviabenefits.com shared with Navia's other products; the figures are the site's
Organic visits to its site: about 81,648 a month
Searches its site ranks for: 1,367 · 199 in the top three
Sites linking to it: 1,538
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 104 of 111 in HSA & FSA admin

Segment leader

29%

HealthEquity

First choices: 0 across its categories
Named in: 5 answers
Its own site cited: in 5 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Navia Benefits

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Navia is the company behind Navia Benefits.

ShowHide

On record

Company records

Also from Navia: Navia Benefit Solutions

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Navia Benefits's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Navia Benefits, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Navia Benefits by email, built from the raw record of the edition. It shows:

where Navia Benefits is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Navia Benefits, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.