Navia · 3 categories · RankedNavia Benefit Solutions
47Judge labels
4First choices
13Negative labels
13 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in HSA & FSA admin for mid-market buyers
Rank 8 of 111 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 17% of its 18 labels there were negative.
What the models named instead of Navia Benefit Solutions →By buyer segmentRead the same way at every buyer size.
Small business10 of 73
2%14 labels
accepted challenger
Mid-market8 of 111
4%18 labels
accepted challenger
Enterprise10 of 78
2%11 labels
criticized challenger
In hsa & fsa admin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Navia Benefit Solutions for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HSA and FSA administrators | Compensation and total rewards | 4% | 8 of 111 | 17% | 18 | accepted challenger | |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 87 of 90 | 100% | 2 | under 10 labels · led by Compt at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Benefits administration | Core HR and payroll | 0% | 65 of 67 | 100% | 1 | under 10 labels · led by Gusto at 20% |
Movement
This is the first edition on this tier, so no move can be computed for Navia Benefit Solutions yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.
By model
How each model treated Navia Benefit Solutions across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Navia Benefit Solutions across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 1 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 2 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 1 | 0 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct8 labelsNone
Paraphrase6 labels2
Comparative8 labels1not counted in share
Budget-constrained10 labels2
Scale-constrained4 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative47 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Businessolver or HealthEquity/Navia are the most commonly recommended names for mid-market B2B groups” Muse Glimmer 30B · HSA & FSA admin · paraphrase prompt · first choice
“The research suggests Navia is a low-cost, solid entry point” DeepSeek V4 Flash · HSA & FSA admin · budget prompt · first choice
“Navia if you want a broad benefits-administration package that also includes things like COBRA” GPT-6 Luna · HSA & FSA admin · paraphrase prompt · alternative
“with Navia as a strong runner-up if your team values responsive, human support” DeepSeek V4 Flash · HSA & FSA admin · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“notifying nearly 2.7 million individuals of a hacking incident discovered in January” Muse Glimmer 30B · Benefits administration · negative prompt · hard negative
“Avoid for tight budgets: Larger players like WEX or Navia (~$4+ PEPM)” Grok 4.1 Fast · HSA & FSA admin · budget prompt · hard negative
“Major data breach (2026): 2.7 million individuals affected” Kimi K2 · Flexible benefits · negative prompt · hard negative
“One provider I’d put through heightened security diligence is Navia Benefit Solutions.” GPT-6 Luna · Flexible benefits · negative prompt · soft negative
Named alongside
The products named in the same answers as Navia Benefit Solutions, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Navia Benefit Solutions was named but was not.ShowHide
Named alongside
The products named in the same answers as Navia Benefit Solutions, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Navia Benefit Solutions was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Navia Benefit Solutions. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 47 answers that named Navia Benefit Solutions and are not a share of its labels.
Domains cited
hrtechsaas.com31
getbenepass.com26
zipdo.co18
worldmetrics.org16
naviabenefits.comYour site14
wifitalents.com12
healthequity.com11
hsaforamerica.com11
livelyme.com11
gitnux.org10
146 of the 160 domain citations in answers naming Navia Benefit Solutions came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
naviabenefits.com ranks 7 on Google for the category's searches. In the answers, Navia Benefit Solutions takes 4% of first choices and HealthEquity takes 29%.ShowHide
Search and answers
naviabenefits.com ranks 7 on Google for the category's searches. In the answers, Navia Benefit Solutions takes 4% of first choices and HealthEquity takes 29%.
ShowHideIn search
Google, US estimatesPosition for “hsa and fsa administrator”
–
not in the top ten
Position for “hsa and fsa administrators”
7
- Searches for its name, Google
- 3,600 a month (“navia benefit solutions”)
- AI search demand for its name, est.
- 33 a month
- Its company's site
- naviabenefits.com shared with Navia's other products; the figures are the site's
- Organic visits to its site
- about 81,648 a month
- Searches its site ranks for
- 1,367 · 199 in the top three
- Sites linking to it
- 1,538
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 8 of 111 in HSA & FSA admin
Segment leader
29%
HealthEquity
- First choices
- 4 across its categories
- Named in
- 47 answers
- Its own site cited
- in 47 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Navia Benefit Solutions
What the judge wrote, as written, with how often. The vendor table decides that these count as Navia Benefit Solutions; a claim can dispute any of them.
Navia 14
Follow Navia Benefit Solutions
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Navia is the company behind Navia Benefit Solutions.ShowHide
The company
Navia is the company behind Navia Benefit Solutions.
ShowHideOn record
Company records- Also from Navia
- Navia Benefits
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Navia Benefit Solutions's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Navia Benefit Solutions, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Navia Benefit Solutions by email, built from the raw record of the edition. It shows:
- where Navia Benefit Solutions is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Navia Benefit Solutions, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.