1 category · Named, not rankedSterling Administration
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HSA and FSA administrators | Compensation and total rewards | 0% | 111 of 111 | 100% | 3 | under 10 labels · led by HealthEquity at 29% |
Movement
By model
How each model treated Sterling Administration across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“BBB: Multiple negative reviews - Common issues: Poor communication, strange/unclear policies” DeepSeek V4 Flash · HSA & FSA admin · negative prompt · hard negative
“Why to Avoid: Serious operational issues regarding the availability of funds.” Qwen 3.7 Flash · HSA & FSA admin · negative prompt · hard negative
“BBB and review snippets suggest complaints around releasing FSA money.” GPT-5.4 mini · HSA & FSA admin · negative prompt · soft negative
Named alongside
The products named in the same answers as Sterling Administration, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sterling Administration was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 10 answers that named Sterling Administration and are not a share of its labels.
Domains cited
Forty-nine of the forty-nine domain citations in answers naming Sterling Administration came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sterlingadministration.com is not in Google's top ten for any of the category's searches. In the answers, Sterling Administration takes 0% of first choices and HealthEquity takes 29%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 2,900 a month (“sterling administration”)
- AI search demand for its name, est.
- 7 a month
- Organic visits to its site
- about 3,973 a month
- Searches its site ranks for
- 1,490 · 26 in the top three
- Sites linking to it
- 572
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 0 across its categories
- Named in
- 10 answers
- Its own site cited
- in 10 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 30 | 0 | 2025-04-03 | ||
| Webinar or virtual event | 11 | 1 | 2026-10-01 | ||
| Template or tool | 4 | 0 | 2024-08-14 | ||
| Conference or event | 1 | 0 | 2019-03-01 | ||
| News or press | 1 | 0 | 2024-09-02 |
Most recent
- 2026-10-01Cobra and open enrollment 2026 webinar or virtual event
- 2026-01-30Duration of cobra webinar or virtual event
- 2025-10-09Cobra overview what is cobra continuation coverage webinar or virtual event
- 2025-04-03Top cobra administration services for employers in 2025 streamline compliance blog
- 2025-03-28Top strategies for handling cobra insurance coverage blog
- 2025-03-19Are you losing time and money with the wrong cobra provider blog
How it is countedHide how it is counted
Every page sterlingadministration.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Follow Sterling Administration
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Sterling Administration is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Sterling ensures regulatory and industry compliance with every product we offer, including HSAs, HRAs, FSAs, POPs, and COBRA.
- For
- employers
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Sterling Administration's own pages state, read October 5, 2026: sterlingadministration.com, sterlingadministration.com/products/compliance, sterlingadministration.com/platform, sterlingadministration.com/about/partners. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sterling Administration's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sterling Administration, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Sterling Administration by email, built from the raw record of the edition. It shows:
- where Sterling Administration is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Sterling Administration, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.