Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 25 of 50, unchanged
1 category · Named, not rankedCaroo
2Judge labels
0First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Caroo was named 1 time in Recognition and rewards, where Bonusly led with 29%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business26 of 52
0%1 label
under the label threshold
Mid-market29 of 98
0%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In recognition and rewards · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Caroo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Recognition and rewards | Onboarding and employee experience | 0% | 29 of 98 | 0% | 1 | under 10 labels · led by Bonusly at 29% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Caroo held within the floor in its one category: no change cleared 13 points.
Best category · Recognition and rewards · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 30 → 25 of 87
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Recognition and rewards | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 30 → 29 of 98 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Caroo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Caroo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative1 labelNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative2 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you want a free option, Caroo is worth considering.” Mistral Small · Recognition and rewards · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Caroo, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Caroo was named but was not.ShowHide
Named alongside
The products named in the same answers as Caroo, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Caroo was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Caroo. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Caroo and are not a share of its labels.
Domains cited
engagedly.com2
peoplemanagingpeople.com2
tremendous.com2
workhuman.com2
awardco.com1
firsthr.app1
g2.com1
kudos.com1
xoxoday.com1
Thirteen of the thirteen domain citations in answers naming Caroo came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on caroo.com
121
subdomains included
Content
9
counted in the table below
Documentation
66
Product · Integration
4 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3 | undated | |||
| Glossary or explainer | 3 | 1 | 2026-09-10 | ||
| Template or tool | 2 | 0 | 2025-07-02 | ||
| Comparison | 1 | undated |
Most recent
- 2026-09-10What is recognitiondna glossary or explainer
- 2025-11-03What is caroos privacy policy glossary or explainer
- 2025-07-02Using the gifting calculator to choose the right collection template or tool
- 2025-06-17What is the platform and how does it work for recipients glossary or explainer
How it is countedHide how it is counted
Every page caroo.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow Caroo
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Caroo is its own company.ShowHide
The company
Caroo is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- #1 Way to Send Employee and Client Appreciation Gifts at Scale
- For
- Designed for distributed teams. Loved by recipients. Trusted by the world’s leading companies.
- Price stated
- No membership or subscription fees required to get started with Caroo. Caroo Plus: $999/year through 12/31/2026; Only $1,398/year or $140/month; $6.99 flat rate shipping anywhere in the world; $6.99 flat-rate shipping with no customs delays or tariffs. caroo.com
- Starting price
- 6.99 caroo.com/pricing
- Free plan or trial
- Start Free, Upgrade Anytime caroo.com
- Hosting
- worldwide30+ Countries available
- Customers named
- Just EnergyCarahsoftConsensusCCS MedicalWomen's Donors NetworkOak HillDirecTV
- Not stated on the pages read
- Integrations, certifications
What Caroo's own pages state, read October 6, 2026: caroo.com, caroo.com/pricing, caroo.com/product/recipient-choice-25. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Caroo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Caroo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Caroo by email, built from the raw record of the edition. It shows:
- where Caroo is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Caroo, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.