Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 13 pointsRank 9 of 69, unchanged
3 categories · RankedCanva
55Judge labels
2First choices
21Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
2% in Org charts for mid-market buyers
Rank 14 of 95 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 40% of its 15 labels there were negative.
What the models named instead of Canva →By buyer segmentRead the same way at every buyer size.
Small business11 of 72
2%26 labels
accepted challenger
Mid-market14 of 95
2%15 labels
criticized challenger
Enterprise83 of 86
0%7 labels
under the label threshold
In org charts · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Canva for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Org charts and org design | Workforce planning and analytics | 2% | 14 of 95 | 40% | 15 | criticized challenger | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Course authoring tools | Learning and development | 0% | 81 of 82 | 67% | 3 | under 10 labels · led by Articulate 360 at 30% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Recruitment marketing and career sites | Talent acquisition | 0% | 38 of 104 | 0% | 1 | under 10 labels · led by Teamtailor at 23% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Canva held within the floor in all three categories: no change cleared 13 points.
Best category · Org charts · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 11 pointsRank 9 → 12 of 90
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 80 → 77 of 80
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Org charts | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 14 of 95 |
| Course authoring tools | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 85 → 81 of 82 |
| Recruitment marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 104, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Canva across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Canva across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 2 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 1 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase3 labelsNone
Comparative8 labelsNone
Budget-constrained19 labels2
Scale-constrained3 labelsNone
Negative21 labels1not counted in share
First choiceAlternativeMentionNegative55 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Canva for the lowest cost and easiest use” GPT-5.4 mini · Org charts · budget prompt · first choice
“Need a polished visual for stakeholders or investors? → Canva (free designs)” DeepSeek V4 Flash · Org charts · budget prompt · alternative
“Canva has hundreds of beautiful, professionally designed org chart templates.” Gemini 3.5 Flash · Org charts · budget prompt · alternative
“Ideal for simple/visual charts; no auto-gen from data.” Grok 4.1 Fast · Org charts · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Google Docs, Adobe Captivate, and Canva are some of the tools that users have expressed concerns about or recommended avoiding.” Llama 4 Maverick · Course authoring tools · negative prompt · hard negative
“If You Need Automated HRIS Integration, Avoid: Canva - Design-driven rather than system-driven; limited HRIS sync” MiniMax M2.5 · Org charts · negative prompt · hard negative
“These are the most dangerous tools for organizational mapping because they produce static images.” Qwen 3.7 Flash · Org charts · negative prompt · hard negative
“Avoid it for full course creation unless you only need visuals or small fragments” Perplexity Sonar · Course authoring tools · negative prompt · hard negative
Named alongside
The products named in the same answers as Canva, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canva was named but was not.ShowHide
Named alongside
The products named in the same answers as Canva, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canva was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Canva. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 52 of the 55 answers that named Canva and are not a share of its labels.
Domains cited
forbes.com26
firsthr.app25
creately.com20
g2.com20
venngage.com20
learn.g2.com16
peerdom.com14
teamohana.com14
anywherer.com13
gitnux.org13
181 of the 181 domain citations in answers naming Canva came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
canva.com is not in Google's top ten for any of the category's searches. In the answers, Canva takes 2% of first choices and ChartHop takes 30%.ShowHide
Search and answers
canva.com is not in Google's top ten for any of the category's searches. In the answers, Canva takes 2% of first choices and ChartHop takes 30%.
ShowHideIn search
Google, US estimatesPosition for “org chart tools”
–
not in the top ten
Position for “org chart software”
–
not in the top ten
- Searches for its name, Google
- 24,900,000 a month (“canva”)
- AI search demand for its name, est.
- 183,421 a month
- Organic visits to its site
- about 81,177,765 a month
- Searches its site ranks for
- 844,846 · 283,940 in the top three
- Sites linking to it
- 525,478
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 14 of 95 in org charts
Segment leader
30%
ChartHop
- First choices
- 2 across its categories
- Named in
- 55 answers
- Its own site cited
- in 52 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on canva.com
16,145
subdomains included
Content
866
counted in the table below
Documentation
1,124
Product · Integration
73 · 7
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 566 | undated | |||
| Case study | 129 | undated | |||
| News or press | 127 | undated | |||
| Report or ebook | 15 | undated | |||
| Blog | 14 | undated | |||
| Webinar or virtual event | 8 | undated | |||
| Conference or event | 3 | undated | |||
| Comparison | 3 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page canva.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Canva
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Canva is its own company.ShowHide
The company
Canva is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Visual Suite for Everyone
- For
- Everyone
- Price stated
- free-to-use online graphic design tool canva.com
- Starting price
- 0 canva.com/ar/pricing
- Free plan or trial
- free-to-use canva.com
- Certifications
- ISO 27001SOC 2 من النوع الثانيSOC 2 Type 2ISO/IEC 27001PCI DSSEU-US DPFGDPRCCPA
- Hosting
- United States & Europe (when selected)United StatesPhilippinesEU
- Customers named
- Expedia GroupSalesforceT-MobileStripeAirbnbHubSpotZoomF45
- Not stated on the pages read
- Integrations
What Canva's own pages state, read September 28, 2026: canva.com, canva.com/ar/pricing, trust.canva.com, canva.com/ar_eg/solutions/it, canva.com/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Canva's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Canva, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Canva by email, built from the raw record of the edition. It shows:
- where Canva is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Canva, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.