Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 66 → 60 of 66
1 category · Named, not rankedBen
14Judge labels
0First choices
6Negative labels
6 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
6 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Ben was named 6 times in Flexible benefits, where Compt led with 40%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business68 of 74
0%2 labels
under the label threshold
Mid-market73 of 90
0%6 labels
under the label threshold
Enterprise14 of 90
0%5 labels
under the label threshold
In flexible benefits · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ben for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 73 of 90 | 50% | 6 | under 10 labels · led by Compt at 40% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Ben held within the floor in its one category: no change cleared 13 points.
Best category · Flexible benefits · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 29 → 77 of 80
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 65 → 18 of 88
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Flexible benefits | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 73 of 90 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ben across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ben across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase3 labelsNone
Comparative4 labels1not counted in share
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative14 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“"Ben is the world's first intelligent benefits platform, bringing innovation, flexibility, and automation to an industry ready for transformation."” Muse Glimmer 30B · Flexible benefits · comparative prompt · alternative
“Best for Bridging Core Benefits & Flexible Wallets” Gemini 3.5 Flash · Flexible benefits · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Thanks Ben: Despite its modern design, it has faced user complaints, especially regarding reporting and reliability.” Mistral Small · Flexible benefits · negative prompt · hard negative
“Both Thanks Ben (Ben) and Benefex have highly rated employee-facing interfaces... frequently flagged both platforms for data integrity and reporting issues” Gemini 3.5 Flash · Flexible benefits · negative prompt · soft negative
“Mixed Trustpilot (3.6/5); frequent issues with portal glitches, card declines” Grok 4.1 Fast · Flexible benefits · negative prompt · soft negative
Named alongside
The products named in the same answers as Ben, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ben was named but was not.ShowHide
Named alongside
The products named in the same answers as Ben, over the 14 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ben was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ben. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 14 of the 14 answers that named Ben and are not a share of its labels.
Domains cited
joinforma.com11
getbenepass.com8
thanksben.comYour site7
compt.io5
g2.com5
kota.io5
recruiterslineup.com5
rippling.com4
zendikt.com4
apps.apple.com3
Fifty of the fifty-seven domain citations in answers naming Ben came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
thanksben.com ranks 2 on Google for the category's searches. In the answers, Ben takes 0% of first choices and Compt takes 40%.ShowHide
Search and answers
thanksben.com ranks 2 on Google for the category's searches. In the answers, Ben takes 0% of first choices and Compt takes 40%.
ShowHideIn search
Google, US estimatesPosition for “flexible benefits platforms”
2
Position for “lifestyle spending account platform”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“ben”)
- AI search demand for its name, est.
- 231,179 a month
- Organic visits to its site
- about 14,646 a month
- Searches its site ranks for
- 3,075 · 113 in the top three
- Sites linking to it
- 1,558
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 73 of 90 in flexible benefits
Segment leader
40%
Compt
- First choices
- 0 across its categories
- Named in
- 14 answers
- Its own site cited
- in 14 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on thanksben.com
2,172
subdomains included
Content
345
counted in the table below
Documentation
102
Product · Integration
10 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 260 | undated | Benefits administration | ||
| Webinar or virtual event | 22 | undated | |||
| Podcast or video | 17 | undated | |||
| Report or ebook | 13 | undated | |||
| Case study | 10 | undated | |||
| Comparison | 7 | 1 | 2026-08-28 | ||
| Glossary or explainer | 7 | undated | |||
| Conference or event | 6 | 6 | 2026-11-24 | ||
| Template or tool | 2 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-11-24Q4 benefits innovation lab conference or event
- 2026-11-19Reba future forum conference or event
- 2026-10-29Benefits transformation peer roundtable conference or event
- 2026-10-13Employee benefits live 2026 conference or event
- 2026-09-22Benefits innovation lab q3 conference or event
- 2026-09-22How to prepare for the uks 2027 mandatory payrolling of benefits in kind conference or event
Events in person
Upcoming
- October 13, 2026Employee Benefits Live 2026Excel London · hosts
- October 22, 2026How to Run a Benefits RFP When Procurement Holds the PowerOnline · hosts
- October 29, 2026Peer Roundtable: How to Nail Enterprise Benefits Transformation with EYSky Garden · hosts
- November 19, 2026REBA Future Forum 2026Convene Sancroft, St. Paul's · hosts
As the event pages on thanksben.com state them, read October 5, 2026.
How it is countedHide how it is counted
Every page thanksben.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Ben
What the judge wrote, as written, with how often. The vendor table decides that these count as Ben; a claim can dispute any of them.
Thanks Ben 2Ben (ThanksBen) 1Thanks Ben (Ben) 1
Follow Ben
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ben's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ben, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ben by email, built from the raw record of the edition. It shows:
- where Ben is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ben, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.