Small business▲+4Since September 2026: 17% → 21%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
21%from 17% in September 2026
Inside the floor by 9 pointsRank 2 of 66, unchanged
1 category · RankedJOON
36Judge labels
14First choices
1Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
19% in Flexible benefits for small business buyers
Rank 4 of 90 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 13 labels there were negative.
What the models named instead of JOON →By buyer segmentStrongest at small business.
Small business2 of 74
19%18 labels
accepted challenger
Mid-market4 of 90
8%13 labels
accepted challenger
Enterprise19 of 90
0%5 labels
under the label threshold
In flexible benefits · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named JOON for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 8% | 4 of 90 | 0% | 13 | accepted challenger | ▼−4Since September 2026: 11% → 7%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, JOON held within the floor in its one category: no change cleared 13 points.
Best category · Flexible benefits · by segment
Mid-market▼−4Since September 2026: 11% → 7%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
7%from 11% in September 2026
Inside the floor by 9 pointsRank 4 of 80, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 20 of 88, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Flexible benefits | 11% | 7% | ▼−4Since September 2026: 11% → 7%, −4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 90, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated JOON across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated JOON across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labels3
Paraphrase0 labelsNone
Comparative5 labels1not counted in share
Budget-constrained17 labels9
Scale-constrained4 labels2
Negative0 labelsNone
First choiceAlternativeMentionNegative36 labels in all, every segment counted; 14 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For a small or budget-conscious U.S. company, I'd start with JOON if you want a standalone, flexible LSA platform with public entry-level pricing.” GPT-6 Luna · Flexible benefits · budget prompt · first choice
“For the tightest budget: Start with Joon or Compt at $250/month” Kimi K2 · Flexible benefits · budget prompt · first choice
“Joon appears to be the top choice for smaller companies.” Claude Haiku 4.5 · Flexible benefits · budget prompt · first choice
“the best default choice is usually Joon or Compt” Perplexity Sonar · Flexible benefits · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as JOON, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and JOON was named but was not.ShowHide
Named alongside
The products named in the same answers as JOON, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and JOON was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named JOON. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 36 of the 36 answers that named JOON and are not a share of its labels.
Domains cited
compt.io30
g2.com29
getbenepass.com29
joinforma.com29
guideflow.com24
us.fitgap.com17
dupple.com14
help.joon.ioYour site13
myshortlister.com13
wellable.co11
196 of the 209 domain citations in answers naming JOON came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
joon.io is not in Google's top ten for any of the category's searches. In the answers, JOON takes 8% of first choices and Compt takes 40%.ShowHide
Search and answers
joon.io is not in Google's top ten for any of the category's searches. In the answers, JOON takes 8% of first choices and Compt takes 40%.
ShowHideIn search
Google, US estimatesPosition for “flexible benefits platforms”
–
not in the top ten
Position for “lifestyle spending account platform”
–
not in the top ten
- Searches for its name, Google
- 27,100 a month (“joon”)
- AI search demand for its name, est.
- 6,564 a month
- Organic visits to its site
- about 9,721 a month
- Searches its site ranks for
- 574 · 40 in the top three
- Sites linking to it
- 277
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
8%
rank 4 of 90 in flexible benefits
Segment leader
40%
Compt
- First choices
- 14 across its categories
- Named in
- 36 answers
- Its own site cited
- in 36 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on joon.io
176
subdomains included
Content
119
counted in the table below
Documentation
49
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 107 | 8 | 2026-09-08 | ||
| Comparison | 6 | 0 | 2025-01-31 | ||
| Webinar or virtual event | 2 | 0 | 2025-09-25 | ||
| Glossary or explainer | 2 | 2 | 2026-08-20 | ||
| Conference or event | 1 | 0 | 2025-03-13 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-08Personalized employee benefits why one size fits all is over blog
- 2026-09-03The benefits program that kept king tides international team together blog
- 2026-08-31Recovery is a system not a gadget 6 habits that actually work blog
- 2026-08-24How tilt practices what it preaches with joon blog
- 2026-08-20What is a stipend types examples and how they work glossary or explainer
- 2026-08-18What is a lifestyle spending account lsa a complete guide glossary or explainer
How it is countedHide how it is counted
Every page joon.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as JOON
What the judge wrote, as written, with how often. The vendor table decides that these count as JOON; a claim can dispute any of them.
Joon 6Joon (JOON) 1
Follow JOON
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
JOON is its own company.ShowHide
The company
JOON is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The #1 Lifestyle Spending Account (LSA) Platform; the Lifestyle Spending Account that workforces across the world actually use and appreciate.
- For
- Employers, brokers, and people teams
- Price stated
- Flexible subscriptions for companies of all sizes. joon.io
- Starting price
- 250 joon.io
- Certifications
- SOC 2 Type 2 Verified by AssurancelabAICPA SOCSOC 2 Type II
- Hosting
- EUUKCanada
- Customers named
- Meow WolfBettermentDaily HarvestOLIPOPCoderbyteThe Many
- Not stated on the pages read
- Free plan or trial, integrations
What JOON's own pages state, read September 28, 2026: joon.io, trust.joon.io. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when JOON's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as JOON, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for JOON by email, built from the raw record of the edition. It shows:
- where JOON is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name JOON, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.