Small business=heldSince September 2026: 15% → 15%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
15%from 15% in September 2026
Inside the floor by 13 pointsRank 3 of 66, unchanged
4 categories · RankedBenepass
193Judge labels
30First choices
14Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
18% in Flexible benefits for mid-market buyers
Rank 2 of 90 in the mid-market standingaccepted challenger
5 of 14 models made it the first choice on the direct prompt; 6% of its 49 labels there were negative.
What the models named instead of Benepass →By buyer segmentRead the same way at every buyer size.
Small business3 of 74
17%44 labels
accepted challenger
Mid-market2 of 90
18%49 labels
accepted challenger
Enterprise3 of 90
15%46 labels
accepted challenger
In flexible benefits · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Benepass for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 18% | 2 of 90 | 6% | 49 | accepted challenger | ▲+4Since September 2026: 17% → 21%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HSA and FSA administrators | Compensation and total rewards | 2% | 11 of 111 | 8% | 13 | accepted challenger | |
| Benefits administration | Core HR and payroll | 0% | 28 of 67 | 0% | 3 | under 10 labels · led by Gusto at 20% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Financial wellness platforms | Compensation and total rewards | 0% | 46 of 117 | 0% | 1 | under 10 labels · led by LearnLux at 24% |
Movement
Since September 2026, Benepass held within the floor in all four categories: no change cleared 13 points.
Best category · Flexible benefits · by segment
Mid-market▲+4Since September 2026: 17% → 21%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
21%from 17% in September 2026
Inside the floor by 9 pointsRank 3 → 2 of 80
Enterprise▲+4Since September 2026: 11% → 15%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
15%from 11% in September 2026
Inside the floor by 9 pointsRank 3 of 88, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Flexible benefits | 17% | 21% | ▲+4Since September 2026: 17% → 21%, +4 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 90 |
| HSA & FSA admin | 0% | 3% | newNew since September 2026: not ranked then, 3% now. | New this edition | Rank 11 of 111, unchanged |
| Benefits administration | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 19 → 28 of 67 |
| Financial wellness | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 46 of 117, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Benepass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Benepass across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 3 | 3 | 0 | 8 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.1 Fast | 2 | 3 | 1 | 0 | 6 |
| Mistral Small | 2 | 0 | 1 | 1 | 4 |
| DeepSeek V4 Flash | 0 | 3 | 3 | 2 | 8 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 1 | 1 | 2 | 0 | 4 |
| Kimi K2 | 2 | 0 | 3 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 1 | 0 | 3 |
| MiniMax M2.5 | 1 | 3 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 2 | 2 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 2 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct51 labels16
Paraphrase29 labels7
Comparative45 labels10not counted in share
Budget-constrained29 labels7
Scale-constrained26 labelsNone
Negative13 labelsNone
First choiceAlternativeMentionNegative193 labels in all, every segment counted; 30 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“1. Benepass - Best for mid-market and enterprise organizations prioritizing compliance, global scale, and card-based benefits delivery” Claude Haiku 4.5 · Flexible benefits · direct prompt · first choice
“Benepass and Forma are the leading choices due to their scalability, compliance focus, and comprehensive platform features.” Mistral Small · Flexible benefits · direct prompt · first choice
“Best for Modern, "All-in-One Wallet" Benefits: Benepass or Forma ... these modern platforms are the gold standard.” Gemini 3.5 Flash · HSA & FSA admin · direct prompt · first choice
“### 1. Benepass (Best Overall for Mid-Market) ... currently one of the most robust options for mid-sized organizations” Qwen 3.7 Flash · Flexible benefits · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Skip the "full-service" platforms (like Benepass or mid-market suites). They tack on per-employee fees” DeepSeek V4 Flash · HSA & FSA admin · budget prompt · hard negative
“Card-first platforms (e.g., Benepass): While convenient, these typically cost $4–$12 per employee per month, which can become expensive for larger teams.” Mistral Small · Flexible benefits · negative prompt · soft negative
“around $4–$12 per employee per month … on top of whatever benefit dollars you fund” Muse Glimmer 30B · Flexible benefits · budget prompt · soft negative
“Benepass \u2014 *Minor caution* ... recurring reimbursement issues” DeepSeek V4 Flash · Flexible benefits · negative prompt · soft negative
Named alongside
The products named in the same answers as Benepass, over the 193 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Benepass was named but was not.ShowHide
Named alongside
The products named in the same answers as Benepass, over the 193 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Benepass was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Benepass. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 190 of the 193 answers that named Benepass and are not a share of its labels.
Domains cited
getbenepass.comYour site154
joinforma.com132
guideflow.com112
compt.io92
g2.com85
us.fitgap.com57
myshortlister.com54
hrtechsaas.com39
dupple.com34
espresa.com31
636 of the 790 domain citations in answers naming Benepass came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
getbenepass.com ranks 6 on Google for the category's searches. In the answers, Benepass takes 18% of first choices and Compt takes 40%.ShowHide
Search and answers
getbenepass.com ranks 6 on Google for the category's searches. In the answers, Benepass takes 18% of first choices and Compt takes 40%.
ShowHideIn search
Google, US estimatesPosition for “flexible benefits platforms”
6
Position for “lifestyle spending account platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“benepass”)
- AI search demand for its name, est.
- 99 a month
- Organic visits to its site
- about 30,964 a month
- Searches its site ranks for
- 5,522 · 276 in the top three
- Sites linking to it
- 1,681
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
18%
rank 2 of 90 in flexible benefits
Segment leader
40%
Compt
- First choices
- 30 across its categories
- Named in
- 193 answers
- Its own site cited
- in 190 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on getbenepass.com
397
subdomains included
Content
320
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 212 | 9 | 2026-09-22 | Benefits administration, Flexible benefits | |
| Webinar or virtual event | 48 | 0 | 2023-12-12 | ||
| Case study | 23 | undated | Benefits administration | ||
| Report or ebook | 23 | undated | |||
| Comparison | 8 | 0 | 2026-04-20 | ||
| Glossary or explainer | 5 | 0 | 2026-04-10 | ||
| Template or tool | 1 | 0 | 2026-03-10 |
Most recent
- 2026-09-22Know before employees do introducing proactive admin alerts blog
- 2026-09-14Benefits should speak your language even on your phone blog
- 2026-09-0110 compliance considerations for a weight health hra blog
- 2026-08-14How benepass governs ai from support to claims blog
- 2026-08-06Make large dependent care fsa purchases easier with recurring reimbursements blog
- 2026-07-16Top 5 reasons to use a card first approach for pre tax and post tax benefits administration blog
How it is countedHide how it is counted
Every page getbenepass.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Benepass
What the judge wrote, as written, with how often. The vendor table decides that these count as Benepass; a claim can dispute any of them.
Benepass (Joon) 1Benepass / Joon-style LSA platforms 1
Follow Benepass
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Benepass is its own company.ShowHide
The company
Benepass is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- A software platform for managing flexible employee benefits, including lifestyle spending accounts and pre-tax benefits.
- For
- companies
- Certifications
- HIPAA-Compliant SolutionHITRUSTSOC 2 Type 2CCPAGDPRHIPAA
- Customers named
- ONCrunchbaseTrupanionMercuryJamfWebflowASGSikich
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Benepass's own pages state, read September 28, 2026: getbenepass.com, trust.getbenepass.com, getbenepass.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Benepass's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Benepass, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Benepass by email, built from the raw record of the edition. It shows:
- where Benepass is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Benepass, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Benepass is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Benepass is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideBenepass is among the products AI models recommend first in Flexible benefits and lifestyle spending accounts this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.