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HR AI Index
Index › Products › Zapier · October 2026 Edition
2 categories · Named, not ranked

Zapier

6Judge labels
0First choices
0Negative labels
5 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Zapier was named 3 times in AI recruiting assistants and 1 other category, where Manatal led with 31%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In ai recruiting assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Zapier for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI recruiting assistantsTalent acquisition0%53 of 900%2under 10 labels · led by Manatal at 31%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
People analyticsWorkforce planning and analytics0%83 of 1140%1under 10 labels · led by Crunchr at 22%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Zapier held within the floor in all two categories: no change cleared 13 points.

Best category · AI recruiting assistants · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 56 → 54 of 80
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 52 of 84, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
AI recruiting assistants0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 52 → 53 of 90
People analytics0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 83 of 114, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Zapier across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00101
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 labelNone
Comparative3 labelsNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Zapier, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Zapier was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Lever2 of 60Not among the top eight
Pin2 of 60Not among the top eight
Workable2 of 60Not among the top eight
Factorial1 of 61Not among the top eight
Gusto1 of 61Not among the top eight
Manatal1 of 61Not among the top eight
Zoho Recruit1 of 61Not among the top eight
Acuity Scheduling1 of 60Not among the top eight
Ask BambooHR1 of 60Not among the top eight
BambooHR1 of 60Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Zapier. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 6 of the 6 answers that named Zapier and are not a share of its labels.

Domains cited

zapier.comYour site5
peoplemanagingpeople.com4
capterra.com3
lever.co3
selectsoftwarereviews.com3
bullhorn.com2
g2.com2
guideflow.com2
hiretruffle.com2
pin.com2

Twenty-three of the twenty-eight domain citations in answers naming Zapier came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

zapier.com ranks 7 on Google for the category's searches. In the answers, Zapier takes 0% of first choices and Manatal takes 31%.
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In search

Google, US estimates
Position for “ai recruiter”
–
not in the top ten
Position for “best ai recruiter”
7
Searches for its name, Google
165,000 a month (“zapier”)
AI search demand for its name, est.
2,145 a month
Organic visits to its site
about 7,333,309 a month
Searches its site ranks for
207,149 · 18,297 in the top three
Sites linking to it
97,040
Paid Google search
2 searches its ads show for, about 11 clicks and $230 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 118 text, 2 video · 120 shown in the last 30 days

First shown February 2023, as Zapier, Inc, verified. Ads started 2025-10 to 2026-09: 4 in the year, 116 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 53 of 90 in AI recruiting assistants
Segment leader
31%
Manatal
First choices
0 across its categories
Named in
6 answers
Its own site cited
in 6 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on zapier.com
39,944
subdomains included
Content
5,688
counted in the table below
Documentation
367
Product · Integration
3 · 33,751
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog3,795undatedEmployee onboarding, AI recruiting assistants
Report or ebook94102020-06-11
Webinar or virtual event287undated
Comparison274undated
Template or tool118undated
News or press105undated
Glossary or explainer67undatedHRIS and HCM platforms
Case study57undated
Conference or event23undated
Podcast or video21undated

Most recent

How it is countedHide how it is counted

Every page zapier.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Zapier

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Zapier is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform.
For
businesses
Price stated
Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing zapier.com/pricing
Starting price
0 zapier.com/pricing
Free plan or trial
Start free with email zapier.com
Integrations claimed
9000 zapier.com
Certifications
SOC 2 Type IISOC 3GDPRCCPA
Customers named
Mercari USOktaPalo Alto NetworksCrunchbaseAsanaDropboxGrammarlyLyft
Not stated on the pages read
Hosting

What Zapier's own pages state, read September 28, 2026: zapier.com, zapier.com/pricing, trust.zapier.com, zapier.com/features/paths, zapier.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zapier's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zapier, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Zapier by email, built from the raw record of the edition. It shows:

  • where Zapier is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Zapier, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at zapier.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.