Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 46 of 52, unchanged
1 category · Named, not rankedWhitepages
4Judge labels
0First choices
4Negative labels
2 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Whitepages was named 2 times in Background screening, where Checkr led with 31%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business53 of 59
0%1 label
under the label threshold
Mid-market78 of 83
0%2 labels
under the label threshold
Enterprise62 of 71
0%1 label
under the label threshold
In background screening · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Whitepages for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Background screening | Talent acquisition | 0% | 78 of 83 | 100% | 2 | under 10 labels · led by Checkr at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Whitepages held within the floor in its one category: no change cleared 13 points.
Best category · Background screening · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 45 → 65 of 70
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 41 → 53 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Background screening | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 45 → 78 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Whitepages across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Whitepages across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained1 labelNone
Scale-constrained0 labelsNone
Negative3 labelsNone
First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“you cannot afford unlicensed "cheap" sites (like free Whitepages lookups) because using them carries massive legal liability” Qwen 3.7 Flash · Background screening · budget prompt · hard negative
“Sites like TruthFinder, Instant Checkmate, BeenVerified, Spokeo, and Whitepages” Gemini 3.5 Flash · Background screening · negative prompt · hard negative
Named alongside
The products named in the same answers as Whitepages, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whitepages was named but was not.ShowHide
Named alongside
The products named in the same answers as Whitepages, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whitepages was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Whitepages. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 3 of the 4 answers that named Whitepages and are not a share of its labels.
Domains cited
bib.com2
consumerfinance.gov2
consumerfinancemonitor.com2
ftc.gov2
jdp.com2
reddit.com2
rimonlaw.com2
youtube.com2
aaronhall.com1
accusourcehr.com1
Eighteen of the eighteen domain citations in answers naming Whitepages came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on whitepages.com
10,000
subdomains included
Content
62
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 45 | undated | |||
| Conference or event | 12 | undated | |||
| Case study | 4 | 2 | 2026-08-13 | ||
| Glossary or explainer | 1 | undated |
Most recent
- 2026-08-13Gs home services case study
- 2026-07-09Davis hill development case study
- 2026-06-22Liberty mineral partners case study
- 2026-06-22Pillar case study
How it is countedHide how it is counted
Every page whitepages.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Whitepages
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Whitepages is its own company.ShowHide
The company
Whitepages is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- the trusted source for contact info & property data
- For
- consumers and businesses
- Price stated
- Free to search. Whitepages Premium adds cell phone numbers, background reports, and property ownership records through a subscription. Enjoy a 14-day risk-free trial with no credit card required — cancel anytime. whitepages.com
- Free plan or trial
- Free to search whitepages.com
- Customers named
- WISBEInfinium RealtyRetire ProtectedArkcess Care
- Not stated on the pages read
- Starting price, integrations, certifications, hosting
What Whitepages's own pages state, read October 6, 2026: whitepages.com, whitepages.com/pro-api/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Whitepages's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Whitepages, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Whitepages by email, built from the raw record of the edition. It shows:
- where Whitepages is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Whitepages, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.