Mid-marketnewNew since September 2026: not ranked then, 2% now.
2%from 0% in September 2026
Inside the floor by 11 pointsRank 18 of 83, unchanged
1 category · Named, not rankedWhale
4Judge labels
1First choices
0Negative labels
3 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Whale was named 2 times in Internal communications, where Microsoft Teams led with 14%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market18 of 86
2%2 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In internal communications · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Whale for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Internal communications and intranet | Onboarding and employee experience | 2% | 18 of 86 | 0% | 2 | under 10 labels · led by Microsoft Teams at 14% | newNew since September 2026: not ranked then, 2% now. |
Movement
Since September 2026, Whale held within the floor in its one category: no change cleared 13 points.
Best category · Internal communications · by segment
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Internal communications | 0% | 2% | newNew since September 2026: not ranked then, 2% now. | New this edition | Rank 18 of 86, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Whale across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Whale across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained2 labels1
Scale-constrained2 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative4 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Whale (Best Overall for Small Teams)” Qwen 3.7 Flash · Internal communications · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Whale, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whale was named but was not.ShowHide
Named alongside
The products named in the same answers as Whale, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Whale was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Whale. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 4 answers that named Whale and are not a share of its labels.
Domains cited
usewhale.ioYour site4
agilityportal.io2
firsthr.app2
forbes.com2
learn.g2.com2
peoplemanagingpeople.com2
talentlms.com2
actitime.com1
capterra.com1
connecteam.com1
Fifteen of the nineteen domain citations in answers naming Whale came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on usewhale.io
968
subdomains included
Content
705
counted in the table below
Documentation
3
Product · Integration
34 · 23
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 336 | 2 | 2026-08-19 | Employee onboarding, Compliance training | |
| Template or tool | 251 | 87 | 2026-09-08 | Employee onboarding | |
| Glossary or explainer | 43 | 0 | 2024-12-17 | Employee onboarding | |
| Comparison | 32 | 7 | 2026-09-18 | ||
| Case study | 20 | 2 | 2026-08-17 | ||
| Webinar or virtual event | 16 | 4 | 2026-09-02 | ||
| Conference or event | 6 | 0 | 2025-01-22 | ||
| Report or ebook | 1 | 0 | 2023-12-14 |
Most recent
- 2026-09-18Best guidde alternatives comparison
- 2026-09-17Best tango alternatives comparison
- 2026-09-08Health and safety templates template or tool
- 2026-09-08Compliance templates template or tool
- 2026-09-08Absence management policy template or tool
- 2026-09-08Alcohol drug policy template or tool
How it is countedHide how it is counted
Every page usewhale.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name employee onboarding (28); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Whale
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Whale is its own company.ShowHide
The company
Whale is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI-powered SOP and training platform that helps teams document standard operating procedures, organize knowledge, and train employees faster.
- For
- Operations Teams, HR Teams, Customer Support Teams, Manufacturing Teams, IT Teams
- Price stated
- Free, Scale, Advance, Enterprise usewhale.io
- Starting price
- 249 usewhale.io
- Free plan or trial
- Start for free, no cc needed. Free forever plan including 10 members, 1 creator, AI-assisted documentation, Step Recorder, Screen Recorder, Video to SOP Converter and Checklists. usewhale.io
- Integrations claimed
- 5 usewhale.io · 1000 usewhale.io/pricing pages disagree
- Certifications
- SOC 2 certifiedGDPR compliantHIPAA readySOC 2SOC 2 Type IIGDPR2025-2026 SOC2 Type 2 ReportHIPAA
- Hosting
- USEUBelgiumIowa
- Customers named
- NespressoJohnstone SupplyRihm Family CompaniesOxygen Service CompaniesHarvard Business SchoolTurnUpWolfe Ridge ManufacturingCashWa Direct
What Whale's own pages state, read October 6, 2026: usewhale.io, usewhale.io/pricing, trust.usewhale.io, usewhale.io/product/share, usewhale.io/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Whale's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Whale, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Whale by email, built from the raw record of the edition. It shows:
- where Whale is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Whale, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.