1 category · RankedEthico
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Whistleblowing and investigations | Core HR and payroll | 2% | 11 of 107 | 7% | 15 | accepted challenger |
Movement
By model
How each model treated Ethico across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 1 | 3 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“My default pick: Ethico’s hotline + MyCM case-management platform” GPT-6 Luna · Whistleblowing · paraphrase prompt · first choice
“These two tools are rising stars specifically for the mid-market because they offer enterprise features without the enterprise price tag” Qwen 3.7 Flash · Whistleblowing · paraphrase prompt · alternative
“Ethico is a strong US alternative if in-house risk specialist intake and transparent, no-nickel-and-dime contracting is a priority” Muse Glimmer 30B · Whistleblowing · paraphrase prompt · alternative
“If you want a full managed call center and faster case resolution, Ethico is worth the premium.” DeepSeek V4 Flash · Whistleblowing · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“sits below the expensive enterprise suites (like NAVEX or Ethico)” Qwen 3.7 Flash · Whistleblowing · budget prompt · soft negative
Named alongside
The products named in the same answers as Ethico, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ethico was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 31 answers that named Ethico and are not a share of its labels.
Domains cited
Ninety-six of the 112 domain citations in answers naming Ethico came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ethico.com is not in Google's top ten for any of the category's searches. In the answers, Ethico takes 2% of first choices and FaceUp takes 25%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“ethico”)
- AI search demand for its name, est.
- 27 a month
- Organic visits to its site
- about 3,125 a month
- Searches its site ranks for
- 1,419 · 74 in the top three
- Sites linking to it
- 1,134
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 2 across its categories
- Named in
- 31 answers
- Its own site cited
- in 31 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 700 | 20 | 2026-09-24 | Compliance training, Succession planning | |
| Case study | 68 | undated | Compliance training | ||
| Comparison | 8 | 0 | 2026-03-14 | ||
| Webinar or virtual event | 4 | 0 | 2022-08-26 | ||
| Template or tool | 4 | 0 | 2026-02-20 | ||
| Report or ebook | 3 | 0 | 2020-06-11 | ||
| Glossary or explainer | 3 | 0 | 2025-08-15 | ||
| Podcast or video | 2 | 0 | 2024-10-18 | ||
| Conference or event | 1 | 0 | 2019-01-30 | ||
| News or press | 1 | 0 | 2017-12-06 |
Most recent
- 2026-09-24Ethicsverse q3 2026 quarterly roundup self disclosure export controls ai governance blog
- 2026-09-17Ethicsverse from signatures to understanding rethinking policy distribution blog
- 2026-09-11Coaching for compliance what ted lasso teaches about culture blog
- 2026-09-08Ev mba run it like you own it blog
- 2026-09-03Partnering between compliance and legal for organizational resilience blog
- 2026-08-27Compliance officers ai action plan from debate to deployment blog
How it is countedHide how it is counted
Every page ethico.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name compliance training (13); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Ethico
Follow Ethico
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ethico is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Ethics and compliance software with humans at the center.
- For
- Compliance teams and compliance leaders
- Price stated
- Transparent pricing within 48 hours. One transparent price. ethico.com
- Certifications
- SOC 2 Type IIHIPAA CompliantGDPR Compliant
- Customers named
- DOORDASHDUKE HEALTHALLSTATEGAMESTOPYALE UNIVERSITYBLUECROSS BLUESHIELDWAYNE SANDERSONTRINITY HEALTH
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What Ethico's own pages state, read October 5, 2026: ethico.com, ethico.com/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ethico's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ethico, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ethico by email, built from the raw record of the edition. It shows:
- where Ethico is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ethico, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.