Small business▼−6Since September 2026: 9% → 2%, −6 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 9% in September 2026
Inside the floor by 7 pointsRank 3 → 8 of 57
2 categories · RankedEase
21Judge labels
3First choices
2Negative labels
12 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
4% in Benefits administration for mid-market buyers
Rank 8 of 67 in the mid-market standing
1 of 14 models made it the first choice on the direct prompt; 0% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business8 of 57
2%7 labels
under the label threshold
Mid-market8 of 67
4%9 labels
under the label threshold
Enterprise27 of 61
0%1 label
under the label threshold
In benefits administration · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Ease for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Benefits administration | Core HR and payroll | 4% | 8 of 67 | 0% | 9 | under 10 labels · led by Gusto at 20% | ▼−2Since September 2026: 5% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| HSA and FSA administrators | Compensation and total rewards | 0% | 71 of 111 | 0% | 1 | under 10 labels · led by HealthEquity at 29% |
Movement
Since September 2026, Ease held within the floor in its one category: no change cleared 13 points.
Best category · Benefits administration · by segment
Mid-market▼−2Since September 2026: 5% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 5% in September 2026
Inside the floor by 11 pointsRank 5 → 11 of 62
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 40 → 26 of 52
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Benefits administration | 5% | 2% | ▼−2Since September 2026: 5% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 5 → 8 of 67 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Ease across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Ease across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 1 | 0 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labels1
Paraphrase7 labels1
Comparative3 labelsNone
Budget-constrained4 labels1
Scale-constrained3 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative21 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you need a specific first option, ask your broker about Ease: it's broker-led” GPT-6 Luna · Benefits administration · budget prompt · first choice
“Best overall for many mid-market teams: Employee Navigator or Ease” GPT-5.4 mini · Benefits administration · direct prompt · first choice
“known for its intuitive design and excellent customer support... being a cost-effective solution” Claude Haiku 4.5 · Benefits administration · budget prompt · alternative
“Best for Simplicity and Broker-Led Enrollment” DeepSeek V4 Flash · Benefits administration · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Ease, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ease was named but was not.ShowHide
Named alongside
The products named in the same answers as Ease, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ease was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Ease. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 21 answers that named Ease and are not a share of its labels.
Domains cited
guideflow.com11
gusto.com9
hibob.com9
hrtechsaas.com8
joinforma.com8
zipdo.co7
gitnux.org6
firsthr.app5
g2.com5
wifitalents.com5
Seventy-three of the seventy-three domain citations in answers naming Ease came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
ease.com is not in Google's top ten for any of the category's searches. In the answers, Ease takes 4% of first choices and Gusto takes 20%.ShowHide
Search and answers
ease.com is not in Google's top ten for any of the category's searches. In the answers, Ease takes 4% of first choices and Gusto takes 20%.
ShowHideIn search
Google, US estimatesPosition for “benefits administration platform”
–
not in the top ten
Position for “benefits administration platforms”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“ease”)
- AI search demand for its name, est.
- 13,601 a month
- Organic visits to its site
- about 43,527 a month
- Searches its site ranks for
- 2,785 · 126 in the top three
- Sites linking to it
- 1,453
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
4%
rank 8 of 67 in benefits administration
Segment leader
20%
Gusto
- First choices
- 3 across its categories
- Named in
- 21 answers
- Its own site cited
- in 21 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on ease.com
755
subdomains included
Content
365
counted in the table below
Documentation
1
Product · Integration
24 · 140
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 296 | 0 | 2023-04-04 | Benefits administration, HRIS and HCM platforms | |
| Conference or event | 31 | 0 | 2021-12-17 | ||
| Webinar or virtual event | 26 | 0 | 2018-08-06 | ||
| Case study | 4 | undated | |||
| Report or ebook | 4 | 0 | 2018-05-21 | ||
| Comparison | 1 | 0 | 2018-09-17 | ||
| Template or tool | 1 | 0 | 2020-04-06 | ||
| Glossary or explainer | 1 | 0 | 2017-01-26 | ||
| News or press | 1 | undated |
Most recent
- 2023-04-04Employee navigator announces acquisition of ease blog
- 2023-03-20Insurance marketing terms blog
- 2023-03-09An insiders look into insurance trends blog
- 2023-02-21Ease announces 2023 benchmarking report blog
- 2023-02-14Ease best software for 2023 blog
- 2023-01-23Simple setup payroll explained blog
How it is countedHide how it is counted
Every page ease.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Ease
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Ease is its own company.ShowHide
The company
Ease is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Ease is a purpose-built benefits administration system making the enrollment experience easy from start to finish. Because benefits matter.
- For
- the modern broker
- Price stated
- three subscription levels; not based per employee per month (PEPM); Modernize is $1 PEPM for brokers and $2 PEPM for employers; Measure is $6 per employee per form per year; Integrate typically range from $0 to $1.50 PEPM ease.com/pricing
- Starting price
- $0 ease.com/pricing
- Certifications
- HiTrust CSF Cert
- Customers named
- JasonNolaJoeKandiceAllstateBambooHRAmeritasColonial Life
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What Ease's own pages state, read September 28, 2026: ease.com, ease.com/pricing, ease.com/product/security, ease.com/product, ease.com/partners/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ease's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ease, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Ease by email, built from the raw record of the edition. It shows:
- where Ease is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Ease, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.