AI Indexes
HR AI Index
Index › Products › Discord · October 2026 Edition
2 categories · Named, not ranked

Discord

13Judge labels
0First choices
11Negative labels
7 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
2 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Discord was named 2 times in Frontline employee apps and 1 other category, where Connecteam led with 49%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In frontline employee apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Discord for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Frontline employee appsOnboarding and employee experience0%65 of 106100%1under 10 labels · led by Connecteam at 49%newNew since September 2026: not ranked then, 0% now.
Whistleblowing and investigationsCore HR and payroll0%79 of 107100%1under 10 labels · led by FaceUp at 25%

Movement

Since September 2026, Discord held within the floor in all two categories: no change cleared 13 points.

Best category · Frontline employee apps · by segment

Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 76 of 89, unchanged
Mid-marketnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 60 of 100, unchanged
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 92 → 68 of 82

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Frontline employee apps0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 65 of 106, unchanged
Whistleblowing0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 79 of 107, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Discord across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00022
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase3 labelsNone
Comparative1 labelNone
Budget-constrained2 labelsNone
Scale-constrained0 labelsNone
Negative7 labelsNone
First choiceAlternativeMentionNegative13 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Use with Caution ... General Social Media Platforms (Twitter/X, Reddit, Discord, Facebook, Instagram)” GLM 4.7 FlashX · Whistleblowing · negative prompt · soft negative
“Not suitable for regulated or corporate environments.” GLM 4.7 FlashX · Frontline employee apps · budget prompt · soft negative

Named alongside

The products named in the same answers as Discord, over the 13 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Discord was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Slack9 of 134Not among the top eight
Microsoft Teams4 of 130Not among the top eight
X4 of 130Not among the top eight
Connecteam3 of 132Not among the top eight
Facebook3 of 130Not among the top eight
Google Chat3 of 130Not among the top eight
Instagram3 of 130Not among the top eight
WhatsApp3 of 130Not among the top eight
Homebase2 of 132Not among the top eight
Reddit2 of 131Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Discord. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 13 answers that named Discord and are not a share of its labels.

Search and answers

disco.co is not in Google's top ten for any of the category's searches. In the answers, Discord takes 0% of first choices and Connecteam takes 49%.
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In search

Google, US estimates
Position for “frontline apps”
–
not in the top ten
Position for “frontline employee communication app”
–
not in the top ten
Searches for its name, Google
6,120,000 a month (“discord”)
AI search demand for its name, est.
159,421 a month
Organic visits to its site
about 20,797 a month
Searches its site ranks for
1,036 · 48 in the top three
Sites linking to it
1,656
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US

In answers

This edition
Share of first choices
0%
rank 65 of 106 in frontline employee apps
Segment leader
49%
Connecteam
First choices
0 across its categories
Named in
13 answers
Its own site cited
in 10 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on disco.co
1,650
subdomains included
Content
1,022
counted in the table below
Documentation
108
Product · Integration
163 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog76962026-09-02
Comparison16902026-06-23
Case study3162026-07-24
Glossary or explainer2802026-03-17
Report or ebook10undated
Template or tool632026-08-13
Conference or event502025-11-03
Webinar or virtual event202025-01-02
Podcast or video102024-12-05
News or press1undated

Most recent

How it is countedHide how it is counted

Every page disco.co exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Discord

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Discord is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI-powered learning platform that creates purpose-built academies combining AI, learning and community into one fully branded experience.
For
training businesses and customer academies
Price stated
Pricing disco.co
Starting price
399 disco.co/pricing
Free plan or trial
Start Free Trial disco.co
Certifications
SOC 2 Type I certifiedGDPR compliantGDPR & SOC 2 Type 1 certified
Hosting
two AWS availability zones
Customers named
Coding TempleKids & CoA.CRED2D ExpertsAgentic Learning LabsToronto Board of TradeCCIKids & Company
Not stated on the pages read
Integrations

What Discord's own pages state, read September 28, 2026: disco.co, disco.co/pricing, disco.co/security, disco.co/use-case/onboarding, disco.co/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Discord's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Discord, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Discord by email, built from the raw record of the edition. It shows:

  • where Discord is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Discord, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at disco.co is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.