Every category where a model named Coursera for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Skills intelligence	Performance and talent management	0%	24 of 127	10%	21	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Coursera held within the floor in its one category: no change cleared 13 points.

Best category · Skills intelligence · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 111 → 127 of 139

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 22 → 23 of 117

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 34 → 23 of 92

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Skills intelligence	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 22 → 24 of 127

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Coursera across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	2	0	0	0	2
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	1	0	1
Kimi K2	1	0	0	1	2
GLM 4.7 FlashX	1	2	0	0	3
MiniMax M2.5	0	0	2	0	2
GPT-6 Luna	0	0	1	0	1
Muse Glimmer 30B	0	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative22 labels3not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative11 labels1not counted in share

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 0 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Credentials matter if you're job hunting or applying to competitive programs → Coursera, edX.” GLM 4.7 FlashX · Skills intelligence · comparative prompt · first choice

“Safer Alternatives: Stick to established ones like Coursera (despite some billing issues)” Grok 4.1 Fast · Skills intelligence · negative prompt · first choice

“Choose based on your goals: e.g., Coursera for credentials, Udemy for budget.” Grok 4.1 Fast · Skills intelligence · comparative prompt · first choice

“Standout: Most recognized credentials by employers; university-level quality” Kimi K2 · Skills intelligence · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Despite being partnered with major universities, it has significant complaints” DeepSeek V4 Flash · Skills intelligence · negative prompt · soft negative

“Coursera — Expensive if Mismatched to Goals” Kimi K2 · Skills intelligence · negative prompt · soft negative

Named alongside

The products named in the same answers as Coursera, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coursera was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Udemy Business28 of 310Not among the top eight

LinkedIn Learning24 of 310Not among the top eight

Pluralsight Skills18 of 311Not among the top eight

Degreed15 of 315Not among the top eight

Skillsoft Percipio12 of 312Not among the top eight

Skillshare12 of 310Not among the top eight

edX12 of 310Not among the top eight

Cornerstone OnDemand11 of 311Not among the top eight

Eightfold AI10 of 313Not among the top eight

Gloat9 of 313Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coursera. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 31 answers that named Coursera and are not a share of its labels.

Domains cited

g2.com12

linkedin.com12

goskills.com11

opensesame.com10

checkthat.ai8

leaderonomics.com8

coursebox.ai7

360learning.com6

imocha.io6

talentedladiesclub.com6

Eighty-six of the eighty-six domain citations in answers naming Coursera came from somebody else's page.

Pages cited

opensesame.com/blog/top-skills-training-platforms-20269

leaderonomics.com/articles/functional/best-training-platforms-for-professional-development8

coursebox.ai/blog/best-online-learning-platforms7

goskills.com/resources/learning-experience-platforms6

talentedladiesclub.com/articles/articles-learning-experience-platforms-comparison-guide-206

360learning.com/blog/skills-based-learning-platforms5

acorn.works/best/the-9-best-skills-based-learning-platforms-in-20265

imocha.io/blog/skills-platforms5

Pages are listed as the models cited them.

Search and answers

coursera.org is not in Google's top ten for any of the category's searches. In the answers, Coursera takes 0% of first choices and Skills Base takes 18%.

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In search

Google, US estimates

Position for “skills platforms”

–

not in the top ten

Position for “skills intelligence platform”

–

not in the top ten

Searches for its name, Google: 450,000 a month (“coursera”)
AI search demand for its name, est.: 8,614 a month
Organic visits to its site: about 18,845,147 a month
Searches its site ranks for: 495,393 · 63,989 in the top three
Sites linking to it: 189,193
Paid Google search: 28 searches its ads show for, about 1,827 clicks and $2,331 a month (estimate)

Ads on GoogleDetailLess

116+ ads · 84 text, 31 video, 1 image · 116 shown in the last 30 days

First shown October 2021, as Coursera, Inc., verified. Ads started 2025-10 to 2026-09: 104 in the year, 12 before. 4 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 24 of 127 in skills intelligence

Segment leader

18%

Skills Base

First choices: 0 across its categories
Named in: 31 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on coursera.org

46,312

subdomains included

Content

30,475

counted in the table below

Documentation

Product · Integration

4 · 421

Kind	Pages	Last 90 days	Latest
Glossary or explainer	22,842	0	2025-08-11
Blog	6,648	0	2025-12-19
Comparison	378	0	2026-01-12
Report or ebook	335	1	2026-08-12
Webinar or virtual event	145	undated
Case study	68	0	2026-03-11
Conference or event	36	0	2025-01-21
Template or tool	13	0	2025-07-19
Podcast or video	10	0	2025-03-17

Most recent

2026-08-12Jupyter notebook report or ebook
2026-03-11Customer relationship management case study case study
2026-01-12Agile vs scrum video comparison
2025-12-19Ai learning roadmap blog
2025-12-19Data analysis interview prep guide blog
2025-12-19Data science learning roadmap blog

How it is countedHide how it is counted

Every page coursera.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Coursera

What the judge wrote, as written, with how often. The vendor table decides that these count as Coursera; a claim can dispute any of them.

Coursera for Business 4Coursera (and Coursera Business) 1

Follow Coursera

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coursera's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coursera, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coursera by email, built from the raw record of the edition. It shows:

where Coursera is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Coursera, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.