Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 115 → 80 of 100
2 categories · Named, not rankedCarta
11Judge labels
0First choices
2Negative labels
6 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Carta was named 5 times in Compensation management and 1 other category, where Pave led with 18%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business88 of 108
0%3 labels
under the label threshold
Mid-market39 of 140
0%4 labels
under the label threshold
Enterprise29 of 126
0%3 labels
under the label threshold
In compensation management · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Carta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Compensation management | Compensation and total rewards | 0% | 39 of 140 | 0% | 4 | under 10 labels · led by Pave at 18% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Compensation benchmarking data | Compensation and total rewards | 0% | 88 of 148 | 0% | 1 | under 10 labels · led by Pave at 19% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Carta held within the floor in all two categories: no change cleared 13 points.
Best category · Compensation management · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 122 → 37 of 131
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 29 of 109, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Compensation management | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 122 → 39 of 140 |
| Compensation benchmarkin | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 88 of 148, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Carta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Carta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 2 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 2 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative2 labelsNone
Budget-constrained1 labelNone
Scale-constrained5 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Carta, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Carta was named but was not.ShowHide
Named alongside
The products named in the same answers as Carta, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Carta was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Carta. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 11 answers that named Carta and are not a share of its labels.
Domains cited
ravio.com5
comprehensive.io3
deel.com3
figures.hr3
g2.com3
gartner.com3
hibob.com3
learn.g2.com3
bamboohr.com2
firsthr.app2
Thirty of the thirty domain citations in answers naming Carta came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
carta.com is not in Google's top ten for any of the category's searches. In the answers, Carta takes 0% of first choices and Pave takes 18%.ShowHide
Search and answers
carta.com is not in Google's top ten for any of the category's searches. In the answers, Carta takes 0% of first choices and Pave takes 18%.
ShowHideIn search
Google, US estimatesPosition for “compensation platforms”
–
not in the top ten
Position for “compensation management software”
–
not in the top ten
- Searches for its name, Google
- 110,000 a month (“carta”)
- AI search demand for its name, est.
- 24,603 a month
- Organic visits to its site
- about 506,905 a month
- Searches its site ranks for
- 26,338 · 4,340 in the top three
- Sites linking to it
- 12,491
- Paid Google search
- 4 searches its ads show for, about 55 clicks and $2,839 a month (estimate)
In answers
This editionShare of first choices
0%
rank 39 of 140 in compensation management
Segment leader
18%
Pave
- First choices
- 0 across its categories
- Named in
- 11 answers
- Its own site cited
- in 5 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on carta.com
6,761
subdomains included
Content
3,009
counted in the table below
Documentation
320
Product · Integration
26 · 22
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 1,271 | undated | |||
| Conference or event | 518 | undated | |||
| Blog | 432 | undated | |||
| Case study | 315 | undated | |||
| News or press | 244 | undated | |||
| Comparison | 111 | undated | |||
| Report or ebook | 57 | undated | |||
| Template or tool | 55 | undated | |||
| Podcast or video | 6 | undated |
How it is countedHide how it is counted
Every page carta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Carta
What the judge wrote, as written, with how often. The vendor table decides that these count as Carta; a claim can dispute any of them.
Carta / Pave 1
Follow Carta
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Carta is its own company.ShowHide
The company
Carta is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The End-to-End Suite Connecting Private Capital; Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management.
- For
- Private capital operations for Private Equity, Venture Capital, Private Corporations, Private Credit, Fund of Funds; also For Founders, For GPs, For Law Firms, LPs, CFO, CEO, GC.
- Price stated
- Add-on products, available with any paid plan. Sold separately. carta.com/plans/fund-management
- Free plan or trial
- LaunchFree carta.com
- Integrations claimed
- 4 carta.com/partners
- Certifications
- ISO 27001:2022SOC 2 Type IISOC 1 Type IISIGGDPRCCPA
- Hosting
- United States / AmericasUnited Kingdom / EuropeAsia Pacific / Middle East / Africa
- Customers named
- AirtableAirtree VenturesAvenirBase10BrexClearview CapitalCohnReznickDelta V
- Not stated on the pages read
- Starting price
What Carta's own pages state, read September 28, 2026: carta.com, carta.com/plans/fund-management, trust.carta.com, carta.com/solutions/hr, carta.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Carta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Carta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Carta by email, built from the raw record of the edition. It shows:
- where Carta is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Carta, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.