Every category where a model named Ubiquity for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
401(k) providers	Compensation and total rewards	0%	54 of 78	40%	5	under 10 labels · led by Human Interest at 20%

Movement

This is the first edition on this tier, so no move can be computed for Ubiquity yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Ubiquity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained7 labelsNone

Scale-constrained3 labelsNone

Negative6 labels1not counted in share

First choiceAlternativeMentionNegative18 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Specifically mentioned as one of the best small business 401(k) providers” MiniMax M2.5 · 401(k) providers · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“BBB profile shows 17 total complaints in the last 3 years, with product issues, service/repair issues and customer service issues among the types logged.” Muse Glimmer 30B · 401(k) providers · negative prompt · soft negative

“reporting high costs, poor service, or rollover/admin problems” Perplexity Sonar · 401(k) providers · negative prompt · soft negative

Named alongside

The products named in the same answers as Ubiquity, over the 18 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Ubiquity was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Human Interest12 of 182Not among the top eight

Guideline11 of 182Not among the top eight

Fidelity Advantage 4019 of 182Not among the top eight

Vanguard9 of 181Not among the top eight

Betterment at Work8 of 180Not among the top eight

ADP Retirement Services7 of 180Not among the top eight

ForUsAll4 of 180Not among the top eight

Paychex4 of 180Not among the top eight

ADP Starter-k Complete3 of 183Not among the top eight

Employee Fiduciary3 of 181Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Ubiquity. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 18 answers that named Ubiquity and are not a share of its labels.

Domains cited

myubiquity.comYour site14

betterment.com10

adp.com9

spotsaas.com9

fidelity.com8

humaninterest.com6

uschamber.com6

business.com5

employeefiduciary.com5

fitsmallbusiness.com5

Sixty-three of the seventy-seven domain citations in answers naming Ubiquity came from somebody else's page.

Pages cited

myubiquity.com/resources/best-small-business-401-k-providers12

betterment.com/top-401ks-for-small-businesses-in-202610

adp.com/what-we-offer/benefits/retirement/401k.aspx8

fidelity.com/retirement-ira/small-business/compare-retirement-plans8

spotsaas.com/blog/5-best-401k-providers-for-small-businesses6

uschamber.com/co/run/human-resources/employee-retirement-providers6

fitsmallbusiness.com/best-401k-companies5

betterment.com/top-401k-providers-for-small-business-setup-in-20264

Pages are listed as the models cited them.

Search and answers

myubiquity.com is not in Google's top ten for any of the category's searches. In the answers, Ubiquity takes 0% of first choices and Human Interest takes 20%.

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In search

Google, US estimates

Position for “401(k) provider”

–

not in the top ten

Position for “401(k) providers”

–

not in the top ten

Searches for its name, Google: 40,500 a month (“ubiquity”)
AI search demand for its name, est.: 11,387 a month
Organic visits to its site: about 24,617 a month
Searches its site ranks for: 4,894 · 190 in the top three
Sites linking to it: 1,386
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

65 ads · 58 text, 5 video, 2 image · 19 shown in the last 30 days

First shown November 2023, as Decimal, Inc., verified. Ads started 2025-11 to 2026-10: 26 in the year, 39 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 54 of 78 in 401(k) providers

Segment leader

20%

Human Interest

First choices: 0 across its categories
Named in: 18 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on myubiquity.com

432

subdomains included

Content

176

counted in the table below

Documentation

Product · Integration

3 · 1

Kind	Pages	Last 90 days	Latest	Categories named
Blog	144	98	2026-09-30	401(k) providers
Glossary or explainer	16	12	2026-09-30
Template or tool	9	3	2026-09-30
Comparison	6	4	2026-09-30
News or press	1	0	2026-01-26

Most recent

2026-09-303 16 fiduciary simplifying retirement plan management blog
2026-09-303 21 investment fiduciary services blog
2026-09-303 reasons why automatic enrollment is awesome blog
2026-09-30401 k benefits blog
2026-09-30401 k compliance calendar blog
2026-09-30401 k contribution deadlines blog

How it is countedHide how it is counted

Every page myubiquity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Names read as Ubiquity

What the judge wrote, as written, with how often. The vendor table decides that these count as Ubiquity; a claim can dispute any of them.

Ubiquity/Online 401(k) 1

Follow Ubiquity

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Ubiquity is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Ubiquity provides customized, low-cost 401(k) retirement plans for small businesses and self-employed individuals with transparent flat-fee pricing.
myubiquity.com
For: small businesses and self-employed individuals
myubiquity.com
Price stated: Group plans start at $97/month myubiquity.com
Starting price: 97 myubiquity.com
Free plan or trial: FREE Consultation myubiquity.com/products/solo-401k
Integrations claimed: 100 myubiquity.com/integrations
Certifications: 3(16) fiduciary services
Customers named: Alan B.Ellen M.Amy C.Cathy J.
Not stated on the pages read: Hosting

What Ubiquity's own pages state, read October 5, 2026: myubiquity.com, myubiquity.com/pricing, myubiquity.com/products/solo-401k, myubiquity.com/integrations. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Ubiquity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Ubiquity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Ubiquity by email, built from the raw record of the edition. It shows:

where Ubiquity is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Ubiquity, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.