Every category where a model named Origin for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Financial wellness platforms	Compensation and total rewards	10%	3 of 117	0%	16	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Origin yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Origin across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	3	0	0	3
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	2	2
Mistral Small	0	0	1	1
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	1	1	0	2
GLM 4.7 FlashX	0	0	1	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	1	1	0	2
Muse Glimmer 30B	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct10 labels6

Paraphrase5 labels3

Comparative20 labels6not counted in share

Budget-constrained1 labelNone

Scale-constrained5 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative45 labels in all, every segment counted; 9 of the 15 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your B2B company offers variable compensation, sales commissions, or equity (options, RSUs, and ESPPs), Origin is the market leader.” Gemini 3.5 Flash · Financial wellness · direct prompt · first choice

“such as LearnLux, Origin, or Brightside) that delivers three high-impact benefits in a single, turn-key software solution” Gemini 3.5 Flash · Financial wellness · paraphrase prompt · first choice

“The ultimate "all-in-one" employee financial benefit... Best For: Companies looking for a comprehensive, highly modern tool” Gemini 3.5 Flash · Financial wellness · comparative prompt · first choice

“Choose BrightPlan/Origin for structured financial coaching and measurable outcomes” Kimi K2 · Financial wellness · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Origin, over the 45 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Origin was named but was not.

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ProductSame answerTook the first choice insteadHead to head

LearnLux36 of 454Compare →

Financial Finesse24 of 453Not among the top eight

BrightPlan21 of 456Compare →

SmartDollar20 of 450Compare →

Payactiv17 of 453Not among the top eight

Enrich17 of 451Not among the top eight

DailyPay16 of 451Not among the top eight

Nudge Global15 of 451Not among the top eight

Brightside14 of 450Not among the top eight

Candidly12 of 450Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Origin. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 45 of the 45 answers that named Origin and are not a share of its labels.

Domains cited

guideflow.com26

rewordin.com25

peoplemanagingpeople.com20

g2.com18

myshortlister.com16

us.fitgap.com16

useorigin.comYour site16

wellable.co16

itechguides.com13

compensationtools.net12

162 of the 178 domain citations in answers naming Origin came from somebody else's page.

Pages cited

guideflow.com/blog/financial-wellness-software26

rewordin.com/blog/best-employee-financial-wellness-platforms-202625

peoplemanagingpeople.com/tools/best-financial-wellness-software20

myshortlister.com/financial-wellness-2/vendor-list13

useorigin.com/employers13

wellable.co/blog/best-financial-wellness-apps-for-employees13

compensationtools.net/best-financial-wellness-software12

itechguides.com/best/financial-wellness-software11

Pages are listed as the models cited them.

Search and answers

useorigin.com is not in Google's top ten for any of the category's searches. In the answers, Origin takes 10% of first choices and LearnLux takes 24%.

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In search

Google, US estimates

Position for “financial wellness platform”

–

not in the top ten

Position for “financial wellness platforms”

–

not in the top ten

Searches for its name, Google: 201,000 a month (“origin”)
AI search demand for its name, est.: 2,574,135 a month
Organic visits to its site: about 26,001 a month
Searches its site ranks for: 7,400 · 244 in the top three
Sites linking to it: 1,551
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16 ads · 16 text · 9 shown in the last 30 days

First shown September 2024, as Blend Financial, verified. Ads started 2025-11 to 2026-10: 5 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

10%

rank 3 of 117 in financial wellness

Segment leader

24%

LearnLux

First choices: 9 across its categories
Named in: 45 answers
Its own site cited: in 45 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on useorigin.com

644

subdomains included

Content

597

counted in the table below

Documentation

Product · Integration

4 · 3

Kind	Pages	Last 90 days	Categories named
Blog	515	undated	Financial wellness
Comparison	31	undated
Glossary or explainer	24	undated
Webinar or virtual event	14	undated
Report or ebook	6	undated
Case study	3	undated
Template or tool	2	undated
Conference or event	1	undated
Podcast or video	1	undated

How it is countedHide how it is counted

Every page useorigin.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Origin

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Origin is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Unite your finances and build wealth with Origin: AI-powered budgeting, spend tracking, investment tools, estate and tax planning, plus advice from CFP® professionals—all in one intuitive platform.
useorigin.com
For: people managing their finances
useorigin.com
Price stated: $99 $1 for 1 Year LIMITED TIME useorigin.com
Starting price: $1 for 1 Year useorigin.com
Certifications: CFP®CERTIFIED FINANCIAL PLANNER®SOC 2 Type IIGDPRSEC-Registered Investment Advisor
Hosting: Virginia - United StatesUnited States
Not stated on the pages read: Free plan or trial, integrations, customers

What Origin's own pages state, read October 5, 2026: useorigin.com, trust.useorigin.com, useorigin.com/products/spending. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Origin's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Origin, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Origin by email, built from the raw record of the edition. It shows:

where Origin is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Origin, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Origin is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Origin is among the products AI models recommend first in Financial wellness platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://hr-ai-index.com/rewards/financial-wellness-platforms/"><img src="https://hr-ai-index.com/badges/2026-10/origin--financial-wellness-platforms-wide.svg" alt="Among AI models' top three in Financial wellness platforms, October 2026 Edition, HR AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Financial wellness platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://hr-ai-index.com/rewards/financial-wellness-platforms/"><img src="https://hr-ai-index.com/badges/2026-10/origin--financial-wellness-platforms-square.svg" alt="Among AI models' top three in Financial wellness platforms, October 2026 Edition, HR AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Financial wellness platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://hr-ai-index.com/rewards/financial-wellness-platforms/"><img src="https://hr-ai-index.com/badges/2026-10/origin--financial-wellness-platforms-compact.svg" alt="Among AI models' top three in Financial wellness platforms, October 2026 Edition, HR AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Financial wellness platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.