3 categories · RankedInsperity
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| PEO providers | Core HR and payroll | 6% | 6 of 53 | 14% | 35 | accepted challenger | |
| Flexible benefits and lifestyle spending accounts | Compensation and total rewards | 0% | 61 of 90 | 0% | 1 | under 10 labels · led by Compt at 40% | newNew since September 2026: not ranked then, 0% now. |
| Global payroll and employer of record | Core HR and payroll | 0% | 28 of 61 | 0% | 1 | under 10 labels · led by Deel at 30% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Insperity across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 2 | 4 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar | 1 | 0 | 1 | 0 | 2 |
| Grok 4.1 Fast | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 3 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“the most practical default choice is often Insperity if you want strategic HR support” Perplexity Sonar · PEOs · direct prompt · first choice
“Peometrics/PEO Consulting: Insperity for mid-market HR; ADP for scale.” Grok 4.1 Fast · PEOs · direct prompt · first choice
“Top Recommendation: Insperity” DeepSeek V4 Flash · PEOs · paraphrase prompt · first choice
“If you do not expect to outgrow the co-employment model and want high-level, outsourced strategic HR consulting, Insperity is the premier choice.” Gemini 3.5 Flash · PEOs · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid or approach with extreme caution: Any PEO without ESAC accreditation or IRS CPEO certification” Kimi K2 · PEOs · negative prompt · hard negative
“Insperity: Frustrations with slow support, unauthorized deductions, billing disputes, withholding records—mixed but recurring in DesignRush/BBB.” Grok 4.1 Fast · PEOs · negative prompt · soft negative
“Insperity is more expensive on the administrative side, with an average price of around $220 per employee per month” Claude Haiku 4.5 · PEOs · comparative prompt · soft negative
“Known for dedicated specialists and strong benefits options, though some note higher pricing” MiniMax M2.5 · PEOs · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Insperity, over the 105 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Insperity was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 98 of the 105 answers that named Insperity and are not a share of its labels.
Domains cited
401 of the 401 domain citations in answers naming Insperity came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
insperity.com is not in Google's top ten for any of the category's searches. In the answers, Insperity takes 6% of first choices and Justworks takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 90,500 a month (“insperity”)
- AI search demand for its name, est.
- 1,172 a month
- Organic visits to its site
- about 134,574 a month
- Searches its site ranks for
- 8,523 · 576 in the top three
- Sites linking to it
- 6,740
- Paid Google search
- 6 searches its ads show for, about 179 clicks and $17,835 a month (estimate)
In answers
This edition- First choices
- 4 across its categories
- Named in
- 105 answers
- Its own site cited
- in 98 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 684 | 10 | 2026-09-21 | Succession planning, Payroll software | |
| Report or ebook | 47 | 5 | 2026-09-28 | ||
| Case study | 23 | 7 | 2026-09-22 | ||
| News or press | 18 | 1 | 2026-09-23 | ||
| Glossary or explainer | 8 | 0 | 2025-05-20 | ||
| Comparison | 6 | undated | Employee onboarding | ||
| Template or tool | 5 | 0 | 2025-05-02 | ||
| Conference or event | 2 | 0 | 2026-06-11 | ||
| Webinar or virtual event | 1 | 0 | 2026-03-23 |
Most recent
- 2026-09-28Reclaim your leadership with expert hr support report or ebook
- 2026-09-23New 3sixty insights analysis reinforces the importance of insperitys hrscale service enabled hr solution news or press
- 2026-09-22How a growing law firm recruits and retains talent case study
- 2026-09-2137 years strong building an employer of choice culture case study
- 2026-09-21Fostering innovation in the workplace blog
- 2026-09-15Empathy at work blog
How it is countedHide how it is counted
Every page insperity.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Insperity
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Insperity is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Award-winning HR service and technology
- For
- businesses
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Insperity's own pages state, read October 5, 2026: insperity.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Insperity's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Insperity, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Insperity by email, built from the raw record of the edition. It shows:
- where Insperity is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Insperity, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.