Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 84 → 76 of 80
Hogan Assessments
12Judge labels
0First choices
5Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
3 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Hogan Assessments was named 3 times in Candidate assessment, where TestGorilla led with 52%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business76 of 80
0%6 labels
under the label threshold
Mid-market34 of 118
0%3 labels
under the label threshold
Enterprise35 of 75
0%2 labels
under the label threshold
In candidate assessment · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Hogan Assessments for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Candidate assessment | Talent acquisition | 0% | 34 of 118 | 0% | 3 | under 10 labels · led by TestGorilla at 52% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Hogan Assessments held within the floor in its one category: no change cleared 13 points.
Best category · Candidate assessment · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 80 → 32 of 115
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 20 → 31 of 67
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Candidate assessment | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 80 → 34 of 118 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Hogan Assessments across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Hogan Assessments across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative3 labelsNone
Budget-constrained2 labelsNone
Scale-constrained3 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative12 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Hogan Assessments, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hogan Assessments was named but was not.ShowHide
Named alongside
The products named in the same answers as Hogan Assessments, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Hogan Assessments was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Hogan Assessments. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 12 answers that named Hogan Assessments and are not a share of its labels.
Domains cited
firsthr.app9
jobcannon.io8
bryq.com7
pin.com6
testgorilla.com6
g2.com5
sigmundtest.com5
criteriacorp.com4
hirevire.com4
testtrick.com4
Fifty-eight of the fifty-eight domain citations in answers naming Hogan Assessments came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
hoganassessments.com is not in Google's top ten for any of the category's searches. In the answers, Hogan Assessments takes 0% of first choices and TestGorilla takes 52%.ShowHide
Search and answers
hoganassessments.com is not in Google's top ten for any of the category's searches. In the answers, Hogan Assessments takes 0% of first choices and TestGorilla takes 52%.
ShowHideIn search
Google, US estimatesPosition for “assessment platforms”
–
not in the top ten
Position for “pre-employment assessment platform”
–
not in the top ten
- Searches for its name, Google
- 5,400 a month (“hogan assessments”)
- AI search demand for its name, est.
- 326 a month
- Organic visits to its site
- about 53,270 a month
- Searches its site ranks for
- 5,169 · 363 in the top three
- Sites linking to it
- 3,018
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 34 of 118 in candidate assessment
Segment leader
52%
TestGorilla
- First choices
- 0 across its categories
- Named in
- 12 answers
- Its own site cited
- in 12 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hoganassessments.com
2,159
subdomains included
Content
1,757
counted in the table below
Documentation
5
Product · Integration
38 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,073 | 4 | 2026-08-26 | Succession planning, Performance management | |
| News or press | 434 | 20 | 2026-09-28 | 360 feedback | |
| Conference or event | 107 | 0 | 2026-02-05 | ||
| Webinar or virtual event | 48 | 1 | 2026-07-15 | 360 feedback | |
| Report or ebook | 36 | undated | |||
| Case study | 26 | 0 | 2026-03-06 | ||
| Comparison | 12 | 0 | 2023-03-14 | ||
| Glossary or explainer | 12 | 0 | 2024-07-16 | ||
| Podcast or video | 8 | 0 | 2016-06-27 | ||
| Template or tool | 1 | undated |
Most recent
- 2026-09-28Hogan is heading to the siop leading edge consortium news or press
- 2026-09-28Hogan is heading to the siop leading edge consortium news or press
- 2026-09-095 ways ai models make women look less suited for leadership news or press
- 2026-09-02Zombie leadership news or press
- 2026-08-26Risk taking behavior in leadership finding the right balance blog
- 2026-08-20Tomorrows best leaders may not be todays best performers heres what companies should look for in the ai era news or press
Events in person
Last twelve months
- July 13, 2026 to July 15, 2026HR Healthcare 2026 conferenceBoston · attended
- July 12, 2026 to July 15, 2026IPAC 2026 ConferenceCharleston, US
- July 12, 2026 to July 15, 2026IPAC: International Personnel Assessment Council conferenceCharleston, US · exhibited
As the event pages on hoganassessments.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page hoganassessments.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Hogan Assessments
What the judge wrote, as written, with how often. The vendor table decides that these count as Hogan Assessments; a claim can dispute any of them.
Hogan 2
Follow Hogan Assessments
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Hogan is the company behind Hogan Assessments.ShowHide
The company
Hogan is the company behind Hogan Assessments.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Science-Backed Personality Tests for Hiring & Development
- For
- hiring and leadership development
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Hogan Assessments's own pages state, read September 28, 2026: hoganassessments.com, hoganassessments.com/products. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Hogan Assessments's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Hogan Assessments, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Hogan Assessments by email, built from the raw record of the edition. It shows:
- where Hogan Assessments is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Hogan Assessments, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.