Every category where a model named Coupa for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Staffing agency platforms	Talent acquisition	0%	71 of 136	0%	1	under 10 labels · led by Zoho Recruit at 22%

Movement

This is the first edition on this tier, so no move can be computed for Coupa yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Coupa across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Mention	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase0 labelsNone

Comparative6 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative11 labelsNone

First choiceAlternativeMentionNegative19 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Coupa, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coupa was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SAP Ariba17 of 191Not among the top eight

Jaggaer11 of 190Not among the top eight

GEP SMART10 of 190Not among the top eight

Ivalua8 of 190Not among the top eight

Procurify6 of 191Not among the top eight

LinkedIn Recruiter5 of 191Not among the top eight

Precoro5 of 191Not among the top eight

hireEZ4 of 190Not among the top eight

SeekOut3 of 191Not among the top eight

Alibaba3 of 190Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Coupa. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 17 of the 19 answers that named Coupa and are not a share of its labels.

Domains cited

guideflow.com7

ivalua.com7

spendflo.com6

mindsprint.com5

procurementtactics.com5

tropicapp.io5

finance-ai-index.com4

gartner.com4

gitnux.org4

globalsources.com4

Fifty-one of the fifty-one domain citations in answers naming Coupa came from somebody else's page.

Pages cited

procurementtactics.com/sourcing-platforms5

globalsources.com/knowledge/9-leading-sourcing-platforms-hks4

guideflow.com/blog/supplier-discovery-software4

hiretruffle.com/blog/sourcing-tools-for-recruiters4

mindsprint.com/resources/blogs/sap-ariba-alternative4

tropicapp.io/blog/strategic-sourcing-software4

wecreateproblems.com/blog/sourcing-tools-for-recruiters4

advisoryexcellence.com/honest-review-of-6-sourcing-software-platforms-in-20253

Pages are listed as the models cited them.

Search and answers

coupa.com is not in Google's top ten for any of the category's searches. In the answers, Coupa takes 0% of first choices and Zoho Recruit takes 22%.

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In search

Google, US estimates

Position for “staffing agency platform”

–

not in the top ten

Position for “staffing agency platforms”

–

not in the top ten

Searches for its name, Google: 60,500 a month (“coupa”)
AI search demand for its name, est.: 1,210 a month
Organic visits to its site: about 41,319 a month
Searches its site ranks for: 4,440 · 659 in the top three
Sites linking to it: 7,509
Paid Google search: 2 searches its ads show for, about 27 clicks and $339 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 65 image, 47 text, 8 video · 91 shown in the last 30 days

First shown September 2024, as Coupa Software Incorporated, verified. Ads started 2025-10 to 2026-09: 109 in the year, 11 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 71 of 136 in staffing agency tools

Segment leader

22%

Zoho Recruit

First choices: 0 across its categories
Named in: 19 answers
Its own site cited: in 17 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on coupa.com

4,007

subdomains included

Content

1,616

counted in the table below

Documentation

1,177

Product · Integration

63 · 113

Kind	Pages	Last 90 days
Blog	924	undated
News or press	526	undated
Conference or event	111	undated
Case study	10	undated
Report or ebook	10	undated
Glossary or explainer	10	undated
Webinar or virtual event	9	undated
Comparison	7	undated
Template or tool	7	undated
Podcast or video	2	undated

Events in person

Upcoming

October 13, 2026Mexico City Executive Summit | 2026JW Marriott - Ciudad de México, Ciudad de México · takes part
October 14, 2026 to October 15, 2026TechSolutionsPorte de Versailles, Paris, France · hosts
October 24, 2026Pre-event trainingLas Vegas · hosts
October 25, 2026 to October 28, 2026SuiteWorld 2026 | Las VegasCaesars Forum, Las Vegas, US · hosts
October 25, 2026Pre-event trainingLas Vegas · hosts
October 25, 2026Impact Lab: AI in ActionLas Vegas · hosts
October 25, 2026Welcome receptionLas Vegas · hosts
October 26, 2026ExpoLas Vegas · hosts
October 26, 2026SessionsLas Vegas · hosts
October 26, 2026Oracle AI World keynoteLas Vegas · takes part
October 26, 2026SuiteWorld opening keynoteLas Vegas · hosts
October 26, 2026Industry receptionLas Vegas · hosts
October 27, 2026ExpoLas Vegas · hosts
October 27, 2026Oracle AI World keynoteLas Vegas · takes part
October 27, 2026SessionsLas Vegas · hosts
October 27, 2026SuiteWorld product keynoteLas Vegas · hosts
October 27, 2026The PartyLas Vegas · hosts
October 28, 2026ExpoLas Vegas · hosts
October 28, 2026SessionsLas Vegas · hosts

As the event pages on coupa.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page coupa.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Coupa

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Coupa is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: #1 AI Total Spend Management Platform
coupa.com
For: finance, procurement, and supply chain
coupa.com
Certifications: AICPA SOC ISOC IIPCIISO27001
Customers named: AstraZenecaTopgolfHiltonMicrosoftAmerican AirlinesUPSSchneider ElectricVanquis
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting

What Coupa's own pages state, read September 28, 2026: coupa.com, coupa.com/resources/trust, coupa.com/platform, coupa.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coupa's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coupa, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Coupa by email, built from the raw record of the edition. It shows:

where Coupa is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Coupa, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.