Every category where a model named Claude for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
HR AI assistants	Onboarding and employee experience	6%	8 of 142	50%	10	criticized challenger	=heldSince September 2026: 6% → 7%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
Course authoring tools	Learning and development	0%	67 of 82	100%	1	under 10 labels · led by Articulate 360 at 30%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Claude held within the floor in all two categories: no change cleared 13 points.

Best category · HR AI assistants · by segment

Small business▲+7Since September 2026: 0% → 7%, +7 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

7%from 0% in September 2026

Inside the floor by 6 pointsRank 18 → 6 of 108

Mid-market=heldSince September 2026: 6% → 7%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

7%from 6% in September 2026

Inside the floor by 13 pointsRank 7 of 124, unchanged

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 13 pointsRank 83 → 92 of 94

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
HR AI assistants	6%	7%	=heldSince September 2026: 6% → 7%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 7 → 8 of 142
Course authoring tools	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 67 of 82, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Claude across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	1	2
Perplexity Sonar	1	0	0	2	3
Grok 4.1 Fast	1	0	0	0	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	1	1
Qwen 3.7 Flash	1	0	1	0	2
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative3 labelsNone

Budget-constrained12 labels6

Scale-constrained0 labelsNone

Negative15 labelsNone

First choiceAlternativeMentionNegative32 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best AI assistant for an HR team is usually a general-purpose AI tool like ChatGPT or Claude” Perplexity Sonar · HR AI assistants · budget prompt · first choice

“the best starting point is a general-purpose AI like ChatGPT (free tier), Claude, or Google Gemini” Grok 4.1 Fast · HR AI assistants · budget prompt · first choice

“Start with a $25/month subscription to ChatGPT Team/Plus or Claude Pro.” Qwen 3.7 Flash · HR AI assistants · budget prompt · first choice

“purchase a few seats of ChatGPT Team or Claude Pro” Gemini 3.5 Flash · HR AI assistants · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Do not use generic generative AI assistants (like a basic ChatGPT, Claude, or custom GPTs) to explain company policy” Gemini 3.5 Flash · HR AI assistants · negative prompt · hard negative

“such as the free versions of ChatGPT, Gemini, or Claude, because they are not designed as enterprise HR systems” Perplexity Sonar · HR AI assistants · negative prompt · hard negative

“the free version of ChatGPT, Gemini, or Claude should be avoided for HR-sensitive tasks” Llama 4 Maverick · HR AI assistants · negative prompt · hard negative

“General-purpose assistants such as ChatGPT and Claude... should be used as a thinking partner, not a decision-maker.” Muse Glimmer 30B · HR AI assistants · negative prompt · soft negative

Named alongside

The products named in the same answers as Claude, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Claude was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

ChatGPT32 of 320Compare →

Ask BambooHR12 of 325Not among the top eight

Gusto10 of 323Not among the top eight

Eightfold AI8 of 320Not among the top eight

Workativ Assistant7 of 323Compare →

Workday Illuminate7 of 320Not among the top eight

Moveworks6 of 323Not among the top eight

Leena AI6 of 321Compare →

Zoho People6 of 321Not among the top eight

Gemini6 of 320Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Claude. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Claude and are not a share of its labels.

Domains cited

firsthr.app21

gusto.com11

moveworks.com10

peoplemanagingpeople.com10

resources.rework.com10

rippling.com10

dupple.com8

humand.co8

workhuman.com7

hr-ai-index.com6

101 of the 101 domain citations in answers naming Claude came from somebody else's page.

Pages cited

firsthr.app/compare/core-hr/hr-ai-tools19

gusto.com/resources/guides/best-ai-hr-tools10

resources.rework.com/tools/ai-tools/best-ai-tools-for-hr-20269

rippling.com/blog/hr-ai-tools9

dupple.com/learn/best-ai-tools-for-hr8

humand.co/en/compare/best-ai-powered-hr-software-tools8

moveworks.com/us/en/resources/blog/best-ai-assistants-for-hr-efficiency7

workhuman.com/blog/ai-tools-for-hr7

Pages are listed as the models cited them.

Search and answers

claude.com is not in Google's top ten for any of the category's searches. In the answers, Claude takes 6% of first choices and MeBeBot takes 21%.

ShowHide

In search

Google, US estimates

Position for “hr ai assistants”

–

not in the top ten

Position for “ai assistant for hr teams”

–

not in the top ten

Searches for its name, Google: 5,000,000 a month (“claude”)
AI search demand for its name, est.: 53,240 a month
Organic visits to its site: about 3,090,945 a month
Searches its site ranks for: 16,570 · 7,051 in the top three
Sites linking to it: 66,862
Paid Google search: 12 searches its ads show for, about 265 clicks and $1,889 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 94 text, 26 video · 120 shown in the last 30 days

First shown July 2025, as Anthropic, PBC, verified. Ads started 2025-10 to 2026-09: 119 in the year, 1 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 8 of 142 in HR AI assistants

Segment leader

21%

MeBeBot

First choices: 6 across its categories
Named in: 32 answers
Its own site cited: in 32 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on claude.com

12,594

subdomains included

Content

1,511

counted in the table below

Documentation

3,958

Product · Integration

59 · 1,221

Kind	Pages	Last 90 days
Glossary or explainer	821	undated
Blog	376	undated
Case study	283	undated
Webinar or virtual event	13	undated
Comparison	6	undated
Report or ebook	4	undated
Conference or event	3	undated
Template or tool	3	undated
News or press	2	undated

How it is countedHide how it is counted

Every page claude.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Claude

What the judge wrote, as written, with how often. The vendor table decides that these count as Claude; a claim can dispute any of them.

Claude Pro 2

Follow Claude

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Claude is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: Claude is a next generation AI assistant built by Anthropic and trained to be safe, accurate, and secure to help you do your best work.
claude.com
For: for you to do your best work
claude.com
Price stated: Free $0; Pro $17 per month with annual subscription discount ($200 billed up front). $20 if billed monthly; Max From $100 per month claude.com
Starting price: 0 claude.com
Free plan or trial: Try Claude claude.com
Customers named: GustoCarvanaAnthropicNotionSlackFigmaHubSpot
Not stated on the pages read: Integrations, certifications, hosting

What Claude's own pages state, read September 28, 2026: claude.com, claude.com/pricing, claude.com/contact-sales/security, claude.com/product/tag, claude.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Claude's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Claude, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Claude by email, built from the raw record of the edition. It shows:

where Claude is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Claude, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.