Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
1 category · RankedBetterHelp
23Judge labels
0First choices
15Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Best standing
0% in Employee wellbeing for mid-market buyers
Rank 110 of 111 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 61% of its 18 labels there were negative.
What the models named instead of BetterHelp →By buyer segmentRead the same way at every buyer size.
Small business78 of 87
0%1 label
under the label threshold
Mid-market110 of 111
0%18 labels
criticized challenger
Enterprise67 of 67
0%4 labels
under the label threshold
In employee wellbeing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named BetterHelp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Employee wellbeing and mental health | Onboarding and employee experience | 0% | 110 of 111 | 61% | 18 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, BetterHelp held within the floor in its one category: no change cleared 13 points.
Best category · Employee wellbeing · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 96 → 105 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 61 → 59 of 62
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Employee wellbeing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 96 → 110 of 111 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated BetterHelp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated BetterHelp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 1 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 1 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 1 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase2 labelsNone
Comparative6 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative15 labelsNone
First choiceAlternativeMentionNegative23 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you are suffering from a specific trauma or issue that requires talking, go to BetterHelp.” Qwen 3.7 Flash · Employee wellbeing · comparative prompt · alternative
“BetterHelp/Grow Therapy are top-rated therapy services in reviews” Perplexity Sonar · Employee wellbeing · comparative prompt · alternative
“Professional therapy for anxiety/depression | BetterHelp” GLM 4.7 FlashX · Employee wellbeing · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“The US Federal Trade Commission fined BetterHelp $7.8m after determining the company misled consumers and shared private information with third parties for advertising” Muse Glimmer 30B · Employee wellbeing · negative prompt · hard negative
“here are some wellbeing platforms you should be cautious about or avoid: BetterHelp and Talkspace – ... failed to meet basic privacy and security standards” Mistral Small · Employee wellbeing · negative prompt · hard negative
“exercise high caution or look for alternative solutions when considering the following platforms... the FTC fined BetterHelp $7.8 million” Gemini 3.5 Flash · Employee wellbeing · negative prompt · hard negative
“Platforms with Major Red Flags: - BetterHelp: FTC settlement in 2023 for $7.8M after sharing sensitive mental health data” Grok 4.1 Fast · Employee wellbeing · negative prompt · hard negative
Named alongside
The products named in the same answers as BetterHelp, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BetterHelp was named but was not.ShowHide
Named alongside
The products named in the same answers as BetterHelp, over the 23 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BetterHelp was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named BetterHelp. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 22 of the 23 answers that named BetterHelp and are not a share of its labels.
Domains cited
ftc.gov8
healthline.com7
epha.org6
mozillafoundation.org6
cnbc.com5
pmc.ncbi.nlm.nih.gov5
sigma.software5
apa.org4
calmerry.com4
nectarhr.com4
Fifty-four of the fifty-four domain citations in answers naming BetterHelp came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
betterhelp.com is not in Google's top ten for any of the category's searches. In the answers, BetterHelp takes 0% of first choices and Wellable takes 22%.ShowHide
Search and answers
betterhelp.com is not in Google's top ten for any of the category's searches. In the answers, BetterHelp takes 0% of first choices and Wellable takes 22%.
ShowHideIn search
Google, US estimatesPosition for “wellbeing platforms”
–
not in the top ten
Position for “employee wellbeing platform”
–
not in the top ten
- Searches for its name, Google
- not counted (“betterhelp”)
- AI search demand for its name, est.
- 1,038 a month
- Organic visits to its site
- about 2,196,085 a month
- Searches its site ranks for
- 232,959 · 8,898 in the top three
- Sites linking to it
- 29,817
- Paid Google search
- 31 searches its ads show for, about 215 clicks and $2,654 a month (estimate)
In answers
This editionShare of first choices
0%
rank 110 of 111 in employee wellbeing
Segment leader
22%
Wellable
- First choices
- 0 across its categories
- Named in
- 23 answers
- Its own site cited
- in 22 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on betterhelp.com
44,276
subdomains included
Content
663
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 461 | 3 | 2026-08-06 | ||
| Comparison | 105 | 0 | 2024-05-18 | ||
| Conference or event | 43 | 0 | 2023-10-09 | ||
| Case study | 25 | 0 | 2019-04-30 | ||
| Report or ebook | 14 | 1 | 2026-07-10 | ||
| Podcast or video | 9 | 0 | 2024-04-23 | ||
| News or press | 3 | undated | |||
| Template or tool | 2 | undated | |||
| Blog | 1 | undated |
Most recent
- 2026-08-06What is audhd signs and coping glossary or explainer
- 2026-07-29What is adhd burnout glossary or explainer
- 2026-07-22What is high functioning anxiety signs causes and coping glossary or explainer
- 2026-07-10Gender sexuality mental health research report or ebook
- 2025-11-17Financial stress and mental health statistics what the data shows report or ebook
- 2025-10-01Mental health facts and statistics about anxiety disorder bipolar disorder and more report or ebook
How it is countedHide how it is counted
Every page betterhelp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow BetterHelp
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
BetterHelp is its own company.ShowHide
The company
BetterHelp is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Professional Therapy With A Licensed Therapist
- For
- People looking for affordable, convenient online therapy from licensed, professional therapists
- Price stated
- average copay of $23 per session for insurance-eligible members; or $70-$100 per week without insurance betterhelp.com
- Starting price
- 70 betterhelp.com
- Certifications
- licensed psychologists (PsyD)licensed professional counselors (LPC)licensed marriage and family therapists (LMFT)licensed clinical social workers (LCSW)licensed Mental Health Counselor (LMHC)CSA STAR Level 1HIPAAHITRUST
- Customers named
- CorpCare15FiveHuelAlvotechCanopy WellbeingBe The Source
- Not stated on the pages read
- Free plan or trial, integrations, hosting
What BetterHelp's own pages state, read September 28, 2026: betterhelp.com, trust.betterhelp.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BetterHelp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BetterHelp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for BetterHelp by email, built from the raw record of the edition. It shows:
- where BetterHelp is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name BetterHelp, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.