Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
4 categories · Named, not rankedAmazon
9Judge labels
0First choices
9Negative labels
7 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Amazon was named 5 times in HR AI assistants and 3 other categories, where MeBeBot led with 21%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market140 of 142
0%2 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In hr ai assistants · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR AI assistants | Onboarding and employee experience | 0% | 140 of 142 | 100% | 2 | under 10 labels · led by MeBeBot at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| AI recruiting assistants | Talent acquisition | 0% | 84 of 90 | 100% | 1 | under 10 labels · led by Manatal at 31% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
| Contingent workforce management | Workforce planning and analytics | 0% | 105 of 121 | 100% | 1 | under 10 labels · led by VectorVMS at 16% | newNew since September 2026: not ranked then, 0% now. |
| Recruiting CRM and sourcing | Talent acquisition | 0% | 102 of 111 | 100% | 1 | under 10 labels · led by Gem at 15% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Amazon held within the floor in all four categories: no change cleared 13 points.
Best category · HR AI assistants · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 106 → 122 of 124
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR AI assistants | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 106 → 140 of 142 |
| AI recruiting assistants | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 81 → 84 of 90 |
| Contingent workforce man | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 105 of 121, unchanged |
| Recruiting CRM | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 102 of 111, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative9 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Abandoned in 2018 after discovering its résumé-screening AI systematically downgraded women's applications” Kimi K2 · HR AI assistants · negative prompt · hard negative
“have been sued at least 70 times by workers claiming protection under state and federal labor laws” Claude Haiku 4.5 · Contingent workforce man · negative prompt · hard negative
“Amazon developed an AI recruiting tool from 2014-2018 that had to be completely abandoned” Kimi K2 · AI recruiting assistants · negative prompt · hard negative
“Noted for gender bias—its resume screener downgraded women... Avoid similar unproven tools” Grok 4.1 Fast · HR AI assistants · negative prompt · hard negative
Named alongside
The products named in the same answers as Amazon, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon, over the 9 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 9 answers that named Amazon and are not a share of its labels.
Domains cited
forbes.com5
reuters.com5
bbc.com4
theguardian.com4
aicerts.ai3
fisherphillips.com3
phenom.com3
theconversation.com3
classaction.org2
employmenthero.com2
Thirty-four of the thirty-four domain citations in answers naming Amazon came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon takes 0% of first choices and MeBeBot takes 21%.ShowHide
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon takes 0% of first choices and MeBeBot takes 21%.
ShowHideIn search
Google, US estimatesPosition for “hr ai assistants”
–
not in the top ten
Position for “ai assistant for hr teams”
–
not in the top ten
- Searches for its name, Google
- 151,000,000 a month (“amazon”)
- AI search demand for its name, est.
- 1,380,939 a month
- Organic visits to its site
- about 1,681,997,879 a month
- Searches its site ranks for
- 41,877,954 · 12,884,125 in the top three
- Sites linking to it
- 3,228,430
- Paid Google search
- 559 searches its ads show for, about 25,126 clicks and $106,125 a month (estimate)
In answers
This editionShare of first choices
0%
rank 140 of 142 in HR AI assistants
Segment leader
21%
MeBeBot
- First choices
- 0 across its categories
- Named in
- 9 answers
- Its own site cited
- in 9 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on amazon.com
10,006
subdomains included
Content
886
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Amazon
What the judge wrote, as written, with how often. The vendor table decides that these count as Amazon; a claim can dispute any of them.
Amazon (hiring AI, discontinued 2018) 1Amazon (scrapped internal tool) 1Amazon Business 1
Follow Amazon
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is its own company.ShowHide
The company
Amazon is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Spend less. Smile more.
- For
- people who work for Amazon
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Amazon's own pages state, read October 5, 2026: amazon.com, trust.amazon.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon by email, built from the raw record of the edition. It shows:
- where Amazon is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.