Small business▼−2Since September 2026: 4% → 2%, −2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 11 pointsRank 9 → 13 of 66
1 category · Named, not rankedAirMason
19Judge labels
4First choices
1Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
5 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. AirMason was named 5 times in HR compliance, where Rippling led with 19%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small business10 of 71
3%9 labels
under the label threshold
Mid-market23 of 97
0%5 labels
under the label threshold
Enterprise8 of 84
4%5 labels
under the label threshold
In hr compliance · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AirMason for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| HR compliance and policy management | Core HR and payroll | 0% | 23 of 97 | 0% | 5 | under 10 labels · led by Rippling at 19% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, AirMason held within the floor in its one category: no change cleared 13 points.
Best category · HR compliance · by segment
Mid-market▼−8Since September 2026: 8% → 0%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 8% in September 2026
Inside the floor by 5 pointsRank 4 → 20 of 91
Enterprise▲+2Since September 2026: 2% → 5%, +2 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
5%from 2% in September 2026
Inside the floor by 11 pointsRank 11 → 6 of 72
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| HR compliance | 8% | 0% | ▼−8Since September 2026: 8% → 0%, −8 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 23 of 97 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AirMason across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AirMason across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase18 labels4
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative1 labelNone
First choiceAlternativeMentionNegative19 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose [AirMason] if you want a highly designed, branded, and interactive web experience” Gemini 3.5 Flash · HR compliance · paraphrase prompt · alternative
“AirMason or Guideflow: For design-heavy/custom handbooks with interactive elements” Grok 4.1 Fast · HR compliance · paraphrase prompt · alternative
“Best if You Want Design-Focused & Polished: AirMason” Claude Haiku 4.5 · HR compliance · paraphrase prompt · alternative
“Airmason (Best for Modern UX & Compliance)” MiniMax M2.5 · HR compliance · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as AirMason, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AirMason was named but was not.ShowHide
Named alongside
The products named in the same answers as AirMason, over the 19 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AirMason was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AirMason. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 19 answers that named AirMason and are not a share of its labels.
Domains cited
airmason.comYour site18
blissbook.com13
guideflow.com12
peoplemanagingpeople.com11
worldmetrics.org11
trainual.com10
f6s.com8
guidde.com8
gitnux.org7
hrdocket.com7
Eighty-seven of the 105 domain citations in answers naming AirMason came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
airmason.com is not in Google's top ten for any of the category's searches. In the answers, AirMason takes 0% of first choices and Rippling takes 19%.ShowHide
Search and answers
airmason.com is not in Google's top ten for any of the category's searches. In the answers, AirMason takes 0% of first choices and Rippling takes 19%.
ShowHideIn search
Google, US estimatesPosition for “hr compliance tools”
–
not in the top ten
Position for “hr compliance software”
–
not in the top ten
- Searches for its name, Google
- 480 a month (“airmason”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 5,112 a month
- Searches its site ranks for
- 1,417 · 62 in the top three
- Sites linking to it
- 811
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 23 of 97 in HR compliance
Segment leader
19%
Rippling
- First choices
- 4 across its categories
- Named in
- 19 answers
- Its own site cited
- in 19 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on airmason.com
456
subdomains included
Content
164
counted in the table below
Documentation
183
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 120 | 1 | 2026-07-13 | HR compliance, HRIS and HCM platforms | |
| Comparison | 31 | 0 | 2026-05-20 | ||
| Template or tool | 7 | 6 | 2026-09-23 | ||
| Case study | 4 | undated | |||
| Glossary or explainer | 2 | 1 | 2026-09-23 |
Most recent
- 2026-09-237157426 checklist template hide progress bar template or tool
- 2026-09-237157450 checklist template require employees to complete checklists template or tool
- 2026-09-237169671 checklist template overview template or tool
- 2026-09-237170077 checklist template employee view template or tool
- 2026-09-237178644 checklist template how to customize template or tool
- 2026-09-237178684 checklist template progress bar color template or tool
How it is countedHide how it is counted
Every page airmason.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Names read as AirMason
What the judge wrote, as written, with how often. The vendor table decides that these count as AirMason; a claim can dispute any of them.
Airmason 1
Follow AirMason
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AirMason is its own company.ShowHide
The company
AirMason is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Employee Handbook Builder & Software
- For
- HR teams and business leaders
- Price stated
- Plans begin at Startup level (up to 99 employees), costing $999 USD annually. airmason.com
- Starting price
- 999 airmason.com
- Free plan or trial
- Free Trial airmason.com
- Certifications
- SHRM-certified HR professionalsGDPRCCPAADAWCAGSection 508HIPAASOC2
- Customers named
- MT+CoJackson LabsKrazy Coupon LadyIAT InsuranceTopHatFounder ShieldBNA CPA & Advisors
- Not stated on the pages read
- Integrations, hosting
What AirMason's own pages state, read September 28, 2026: airmason.com, airmason.com/plans, airmason.com/blog/tag/compliance. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AirMason's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AirMason, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AirMason by email, built from the raw record of the edition. It shows:
- where AirMason is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AirMason, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.