AI Indexes
HR AI Index
Index › Core HR and payroll › HRIS and HCM platforms › Zoho People vs Gusto
HRIS and HCM platforms · October 2026 Edition

Zoho People vs Gusto

Zero of fourteen models named Zoho People first on the direct prompt; zero named Gusto. Zoho People was named by thirteen of the fourteen models and Gusto by thirteen and Zoho People carries 13 labels and Gusto 34, so the shares are not directly comparable.

Zoho People

accepted challenger

Named in sixteen categories this edition.

Gusto

accepted challenger

Named in twenty-four categories this edition.

First-choice share24%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate0%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#7A position in a field of 13; printed, not drawn.
Labels1334A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Zoho People reading right to left. Rank and label count are printed, not drawn.Rippling was named alongside these two in eleven of the fourteen direct answers. Rippling vs Zoho People · Rippling vs Gusto · Zoho People vs HiBob

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the HRIS and HCM platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Zoho PeopleFirst choices, of fourteen modelsGusto
Direct001 against Gusto
Paraphrase00
Comparative00
Budget-constrained1321 against Gusto
Scale-constrained002 against Gusto
Negative004 against Gusto
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Zoho People and Gusto were named in the same answer 104 times, of the 286 answers naming Zoho People and the 926 naming Gusto. In those answers Gusto took the first choice nineteen times and Zoho People thirty-four.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Zoho People and Gusto stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Zoho People Gusto first choice named as an alternative argued againstblank: not namedEach cell is one answer, Zoho People on the left and Gusto on the right.

The direct prompt

The plain question, one answer per model, grouped by where Zoho People and Gusto stood in it.

Neither was named

14 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HiBob's Bob, Paylocity alternatives: BambooHR, Rippling
GPT-5.4 miniRippling alternatives: BambooHR, HiBob
Gemini 3.5 FlashRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Perplexity SonarRippling alternatives: HiBob, Paylocity
Grok 4.1 FastRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Mistral SmallPaylocity, Workday HCM alternatives: ADP Workforce Now
DeepSeek V4 FlashRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Llama 4 Maverickno first choice
Qwen 3.7 FlashHiBob, Rippling alternatives: BambooHR, Paylocity
Kimi K2Rippling alternatives: BambooHR, HiBob, Paylocity
GLM 4.7 FlashXHiBob, Rippling alternatives: BambooHR, Paylocity
MiniMax M2.5BambooHR, HiBob
GPT-6 LunaRippling alternatives: ADP Workforce Now, HiBob, UKG Ready
Muse Glimmer 30BADP Workforce Now alternatives: BambooHR, HiBob, Paylocity, Rippling

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Gusto leads by fourteen points.
Gusto32%#1 of 10
Zoho People19%#3 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: Zoho People leads at mid-market.
Zoho People24%#2 of 13
Gusto4%#7 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Zoho People0%#– of 9
Gusto0%#– of 9
The full enterprise standing →

What the models said about Zoho People

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“It is the cheapest full-featured HRIS on the market... If you have 15+ desk employees and a tight budget: Choose Zoho People ($1.25/user).” Gemini 3.5 Flash · budget prompt · first choice

What the models said about Gusto

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.