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Index › Core HR and payroll › HRIS and HCM platforms › ADP Workforce Now vs Gusto
HRIS and HCM platforms · October 2026 Edition

ADP Workforce Now vs Gusto

One of fourteen models named ADP Workforce Now first on the direct prompt; zero named Gusto. ADP Workforce Now was named by fourteen of the fourteen models and Gusto by thirteen and ADP Workforce Now carries 42 labels and Gusto 34, so the shares are not directly comparable.

ADP Workforce Now

accepted challenger

Named in nineteen categories this edition.

Gusto

accepted challenger

Named in twenty-four categories this edition.

First-choice share7%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate17%24%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#7A position in a field of 13; printed, not drawn.
Labels4234A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ADP Workforce Now reading right to left. Rank and label count are printed, not drawn.Rippling was named alongside these two in eleven of the fourteen direct answers. Rippling vs ADP Workforce Now · Rippling vs Gusto · Zoho People vs ADP Workforce Now

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the HRIS and HCM platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ADP Workforce NowFirst choices, of fourteen modelsGusto
Direct101 against ADP Workforce Now · 1 against Gusto
Paraphrase30
Comparative00
Budget-constrained021 against Gusto
Scale-constrained002 against Gusto
Negative006 against ADP Workforce Now · 4 against Gusto
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ADP Workforce Now and Gusto were named in the same answer 131 times, of the 616 answers naming ADP Workforce Now and the 926 naming Gusto. In those answers Gusto took the first choice twenty-two times and ADP Workforce Now fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ADP Workforce Now and Gusto stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ADP Workforce Now Gusto first choice named as an alternative argued againstblank: not namedEach cell is one answer, ADP Workforce Now on the left and Gusto on the right.

The direct prompt

The plain question, one answer per model, grouped by where ADP Workforce Now and Gusto stood in it.

ADP Workforce Now first, Gusto not the choice

1 of 14 modelsGusto was named in the answer but not as the choice, or not at all.
Muse Glimmer 30BADP Workforce Now alternatives: BambooHR, HiBob, Paylocity, Rippling

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Grok 4.1 FastRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
Mistral SmallPaylocity, Workday HCM alternatives: ADP Workforce Now
DeepSeek V4 FlashRippling alternatives: ADP Workforce Now, BambooHR, HiBob, Paylocity
GPT-6 LunaRippling alternatives: ADP Workforce Now, HiBob, UKG Ready

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5HiBob's Bob, Paylocity alternatives: BambooHR, Rippling
GPT-5.4 miniRippling alternatives: BambooHR, HiBob
Perplexity SonarRippling alternatives: HiBob, Paylocity
Llama 4 Maverickno first choice
Qwen 3.7 FlashHiBob, Rippling alternatives: BambooHR, Paylocity
Kimi K2Rippling alternatives: BambooHR, HiBob, Paylocity
GLM 4.7 FlashXHiBob, Rippling alternatives: BambooHR, Paylocity
MiniMax M2.5BambooHR, HiBob

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Gusto leads by thirty-two points.
Gusto32%#1 of 10
ADP Workforce Now0%#9 of 10
The full small business standing →
Mid-marketThe figures above
The order flips: ADP Workforce Now leads at mid-market.
ADP Workforce Now7%#5 of 13
Gusto4%#7 of 13
The full mid-market standing →
Enterprise
ADP Workforce Now leads by two points.
ADP Workforce Now2%#7 of 9
Gusto0%#– of 9
The full enterprise standing →

What the models said about ADP Workforce Now

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Poor customer support is the single most frequent complaint... pricing structure can be opaque with add-on fees” Claude Haiku 4.5 · negative prompt · hard negative

What the models said about Gusto

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.