HR AI Index

Index › Products › ShareBuilder 401k · October 2026 Edition

1 category · Named, not ranked

ShareBuilder 401k

7Judge labels

0First choices

0Negative labels

4 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. ShareBuilder 401k was named 3 times in 401(k) providers, where Human Interest led with 20%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business19 of 61

under the label threshold

Mid-market16 of 78

under the label threshold

Enterprisenot named

No model named it for this buyer.

In 401(k) providers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named ShareBuilder 401k for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
401(k) providers	Compensation and total rewards	0%	16 of 78	0%	3	under 10 labels · led by Human Interest at 20%

Movement

This is the first edition on this tier, so no move can be computed for ShareBuilder 401k yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ShareBuilder 401k across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	2	2
Gemini 3.5 Flash	1	1
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	0	0
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labelsNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative7 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“platforms like Employee Fiduciary, Guideline, Human Interest, or ShareBuilder 401k offer flat pricing structures, zero revenue-sharing kickbacks” Gemini 3.5 Flash · 401(k) providers · negative prompt · alternative

“Best if you want a low-cost, ETF-centric approach: ShareBuilder 401k” GPT-5.4 mini · 401(k) providers · direct prompt · alternative

“Best for low-cost, ETF-based plans: ShareBuilder 401k” GPT-5.4 mini · 401(k) providers · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as ShareBuilder 401k, over the 7 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ShareBuilder 401k was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

ADP Retirement Services6 of 72Not among the top eight

Human Interest5 of 71Not among the top eight

Guideline4 of 73Not among the top eight

Fidelity Advantage 4013 of 71Not among the top eight

Employee Fiduciary3 of 70Not among the top eight

Empower Retirement3 of 70Not among the top eight

Vanguard2 of 71Not among the top eight

Paychex2 of 70Not among the top eight

Charles Schwab1 of 71Not among the top eight

Fidelity Investments1 of 71Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ShareBuilder 401k. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 7 of the 7 answers that named ShareBuilder 401k and are not a share of its labels.

Domains cited

forbes.com4

councils.forbes.com3

employeefiduciary.com3

myubiquity.com3

aol.com2

business.com2

fidelity.com2

fitsmallbusiness.com2

merrilledge.com2

nerdwallet.com2

Twenty-five of the twenty-five domain citations in answers naming ShareBuilder 401k came from somebody else's page.

Pages cited

councils.forbes.com/profile/Stuart-Robertson-CEO-President-ShareBuilder-401k/7757d537-4d643

forbes.com/advisor/business/features-to-look-for-in-a-workplace-retirement-plan-provider-s3

aol.com/finance/best-401-k-plans-2023-215234539.html2

fidelity.com/retirement-ira/small-business/compare-retirement-plans2

fitsmallbusiness.com/best-401k-companies2

forbes.com/sites/sophiaacevedo/2026/02/19/the-future-of-investing-fintech-50-20262

merrilledge.com/small-business/401k2

myubiquity.com/resources/best-small-business-401-k-providers2

Pages are listed as the models cited them.

Search and answers

sharebuilder401k.com ranks 2 on Google for the category's searches. In the answers, ShareBuilder 401k takes 0% of first choices and Human Interest takes 20%.

ShowHide

In search

Google, US estimates

Position for “401(k) provider”

Position for “401(k) providers”

–

not in the top ten

In answers

This edition

Share of first choices

rank 16 of 78 in 401(k) providers

Segment leader

20%

Human Interest

First choices: 0 across its categories
Named in: 7 answers
Its own site cited: in 7 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on sharebuilder401k.com

182

subdomains included

Content

116

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	88	undated		401(k) providers
Glossary or explainer	16	0	2019-07-27
Comparison	6	0	2019-07-27
Template or tool	3	undated
Podcast or video	2	undated
Case study	1	undated

Most recent

2019-07-27401k vs sep ira comparison
2019-07-27Glossary glossary or explainer

How it is countedHide how it is counted

Every page sharebuilder401k.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read October 5, 2026.

Follow ShareBuilder 401k

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

ShareBuilder 401k is its own company.

ShowHide

In its own words

Stated by the vendor, not checked

Positioning: 401(k) industry pioneer offering solo, small business, and mid-size 401(k) plans 36-62% less expensive than industry average.
sharebuilder401k.com
For: small and medium-sized businesses, as well as the self-employed
sharebuilder401k.com
Price stated: Get a Solo 401(k) for as low as $8/mo. Small business 401(k)s under $100/mo. Save up to 62% on costs vs competitors. sharebuilder401k.com
Starting price: 8 sharebuilder401k.com
Certifications: SEC-registered investment advisorFINRASIPC
Customers named: DJ HaddadHaddad & PartnersDan FosterSol Good MediaSummer KellyMothers' Milk Bank WGLDan RehalVision2Voice Healthcare Communications
Not stated on the pages read: Free plan or trial, integrations, hosting

What ShareBuilder 401k's own pages state, read October 6, 2026: sharebuilder401k.com, sharebuilder401k.com/why/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ShareBuilder 401k's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ShareBuilder 401k, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ShareBuilder 401k by email, built from the raw record of the edition. It shows:

where ShareBuilder 401k is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ShareBuilder 401k, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.