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Index › Products › KPMG · October 2026 Edition
1 category · Named, not ranked

KPMG

11Judge labels
0First choices
1Negative labels
8 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. KPMG was named 4 times in Compensation benchmarkin, where Pave led with 19%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
In compensation benchmarkin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named KPMG for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Compensation benchmarking dataCompensation and total rewards0%32 of 1480%4under 10 labels · led by Pave at 19%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, KPMG held within the floor in its one category: no change cleared 13 points.

Best category · Compensation benchmarkin · by segment

Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 23 → 28 of 138
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 22 → 19 of 115

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Compensation benchmarkin0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.Within noiseRank 23 → 32 of 148

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated KPMG across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00101
DeepSeek V4 Flash01001
Llama 4 Maverick00101
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500101
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative9 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative2 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Need auditable, compliance-grade benchmarking? → Deloitte or KPMG” DeepSeek V4 Flash · Compensation benchmarkin · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as KPMG, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and KPMG was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Deloitte10 of 111Not among the top eight
Gartner10 of 111Not among the top eight
Computer Economics7 of 110Not among the top eight
PwC7 of 110Not among the top eight
APQC6 of 110Not among the top eight
Bain & Company6 of 110Not among the top eight
McKinsey & Company6 of 110Not among the top eight
Accenture4 of 111Not among the top eight
Boston Consulting Group4 of 110Not among the top eight
Forrester4 of 110Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named KPMG. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 11 answers that named KPMG and are not a share of its labels.

Domains cited

gitnux.org10
worldmetrics.org10
wifitalents.com9
zipdo.co8
linkedin.com6
thehackettgroup.com3
24marketreports.com2
aiopsschool.com2
computerworld.com2
marketintelo.com2

Fifty-four of the fifty-four domain citations in answers naming KPMG came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

kpmg.com is not in Google's top ten for any of the category's searches. In the answers, KPMG takes 0% of first choices and Pave takes 19%.
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In search

Google, US estimates
Position for “benchmarking providers”
–
not in the top ten
Position for “salary benchmarking data provider”
–
not in the top ten
Searches for its name, Google
135,000 a month (“kpmg”)
AI search demand for its name, est.
9,067 a month
Organic visits to its site
about 323,375 a month
Searches its site ranks for
40,482 · 3,953 in the top three
Sites linking to it
100,110
Paid Google search
19 searches its ads show for, about 218 clicks and $8,582 a month (estimate)
Ads on GoogleDetailLess
41+ ads · 41 text · 41 shown in the last 30 days

First shown July 2022, as KPMG LLP, verified. Ads started 2025-10 to 2026-09: 37 in the year, 4 before. 79 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 32 of 148 in compensation benchmarkin
Segment leader
19%
Pave
First choices
0 across its categories
Named in
11 answers
Its own site cited
in 11 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on kpmg.com
10,008
subdomains included
Content
3,600
counted in the table below
Documentation
5
Product · Integration
29 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog2,8011592026-10-01
News or press495372026-09-08
Conference or event164472026-11-01
Case study9012026-09-08
Podcast or video23162026-09-24
Webinar or virtual event1052026-09-21
Comparison922026-09-14
Report or ebook412026-09-22
Template or tool2undated
Glossary or explainer202026-03-25

Most recent

Events in person

Upcoming
Last twelve months

As the event pages on kpmg.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page kpmg.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow KPMG

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

KPMG is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Welcome to KPMG International.
For
clients
Customers named
Centre for Addiction and Mental HealthDLA PiperSailGPPhilips
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting

What KPMG's own pages state, read September 28, 2026: kpmg.com, kpmg.com/uk/en/services/deal-advisory/integration-separation/pricing-strategy.html, kpmg.com/uk/en/services/tax/business/compliance/tax-connect.html, kpmg.com/us/en/capabilities-services.html. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when KPMG's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as KPMG, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for KPMG by email, built from the raw record of the edition. It shows:

  • where KPMG is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name KPMG, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at kpmg.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.