Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 13 pointsNot ranked
1 category · Named, not rankedMcKinsey & Company
16Judge labels
0First choices
5Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.7, every buyer segment counted.
Standing
7 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. McKinsey & Company was named 7 times in Compensation benchmarkin, where Pave led with 19%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market24 of 148
0%7 labels
under the label threshold
Enterprise128 of 130
0%9 labels
under the label threshold
In compensation benchmarkin · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named McKinsey & Company for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Compensation benchmarking data | Compensation and total rewards | 0% | 24 of 148 | 0% | 7 | under 10 labels · led by Pave at 19% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, McKinsey & Company held within the floor in its one category: no change cleared 13 points.
Best category · Compensation benchmarkin · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 38 → 22 of 138
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 13 pointsRank 41 → 114 of 115
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Compensation benchmarkin | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 13-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 38 → 24 of 148 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 13 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated McKinsey & Company across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated McKinsey & Company across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative11 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative5 labelsNone
First choiceAlternativeMentionNegative16 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Strong for leadership needing peer-comparable IT performance evidence to drive capacity and governance decisions.” Mistral Small · Compensation benchmarkin · comparative prompt · alternative
“like Deloitte and McKinsey & Company, are known for their comprehensive and rigorous benchmarking approaches” Llama 4 Maverick · Compensation benchmarkin · comparative prompt · alternative
“McKinsey & Company - Strongest for IT performance evidence driving capacity decisions” GLM 4.7 FlashX · Compensation benchmarkin · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as McKinsey & Company, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and McKinsey & Company was named but was not.ShowHide
Named alongside
The products named in the same answers as McKinsey & Company, over the 16 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and McKinsey & Company was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named McKinsey & Company. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 16 of the 16 answers that named McKinsey & Company and are not a share of its labels.
Domains cited
gitnux.org15
worldmetrics.org15
zipdo.co13
wifitalents.com11
apqc.org5
ravio.com5
linkedin.com4
statpit.com4
checkthat.ai3
infrics.com3
Seventy-eight of the seventy-eight domain citations in answers naming McKinsey & Company came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
mckinsey.com is not in Google's top ten for any of the category's searches. In the answers, McKinsey & Company takes 0% of first choices and Pave takes 19%.ShowHide
Search and answers
mckinsey.com is not in Google's top ten for any of the category's searches. In the answers, McKinsey & Company takes 0% of first choices and Pave takes 19%.
ShowHideIn search
Google, US estimatesPosition for “benchmarking providers”
–
not in the top ten
Position for “salary benchmarking data provider”
–
not in the top ten
- Searches for its name, Google
- not counted (“mckinsey & company”)
- AI search demand for its name, est.
- 431 a month
- Organic visits to its site
- about 1,083,500 a month
- Searches its site ranks for
- 162,974 · 7,349 in the top three
- Sites linking to it
- 286,476
- Paid Google search
- 1 searches its ads show for, about 2 clicks and $31 a month (estimate)
In answers
This editionShare of first choices
0%
rank 24 of 148 in compensation benchmarkin
Segment leader
19%
Pave
- First choices
- 0 across its categories
- Named in
- 16 answers
- Its own site cited
- in 16 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as McKinsey & Company
What the judge wrote, as written, with how often. The vendor table decides that these count as McKinsey & Company; a claim can dispute any of them.
McKinsey 1McKinsey & Company / BCG / Bain 1
Follow McKinsey & Company
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
McKinsey & Company is its own company.ShowHide
The company
McKinsey & Company is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.
- For
- leaders
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What McKinsey & Company's own pages state, read October 5, 2026: mckinsey.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when McKinsey & Company's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as McKinsey & Company, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for McKinsey & Company by email, built from the raw record of the edition. It shows:
- where McKinsey & Company is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name McKinsey & Company, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.