Fidelity Investments vs Empower Retirement
Four of fourteen models named Fidelity Investments first on the direct prompt; one named Empower Retirement. Fidelity Investments was named by nine of the fourteen models and Empower Retirement by fourteen and Fidelity Investments carries 23 labels and Empower Retirement 38, so the shares are not directly comparable.
Named in one category this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the 401(k) providers page.
By framing
Fidelity InvestmentsFirst choices, of fourteen modelsEmpower Retirement
Across every category in the October 2026 Edition, Fidelity Investments and Empower Retirement were named in the same answer thirty-six times, of the 54 answers naming Fidelity Investments and the 88 naming Empower Retirement. In those answers Empower Retirement took the first choice one time and Fidelity Investments twenty-one.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Fidelity Investments Empower Retirement first choice named as an alternative argued againstblank: not namedEach cell is one answer, Fidelity Investments on the left and Empower Retirement on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Fidelity Investments first, Empower Retirement an alternative
3 of 14 modelsEmpower Retirement was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
8 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
2 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Fidelity Investments2%#– of 9Empower Retirement0%#– of 9Fidelity Investments13%#4 of 12Empower Retirement7%#6 of 12Fidelity Investments37%#1 of 11Empower Retirement7%#4 of 11What the models said about Fidelity Investments
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Fidelity Investments agreed to a multi-million dollar settlement after allegations that it charged excessive fees” Claude Haiku 4.5 · negative prompt · hard negative
“Fidelity is widely considered the leader in the 401(k) space due to its aggressive price cuts and massive selection of funds.” Qwen 3.7 Flash · comparative prompt · first choice
“Principal or Fidelity if you want comprehensive features, broad investment options, and strong institutional support” Claude Haiku 4.5 · paraphrase prompt · first choice
“Vanguard, Fidelity Investments, and Charles Schwab are renowned for offering excellent low-cost institutional index funds.” Gemini 3.5 Flash · negative prompt · first choice
What the models said about Empower Retirement
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Mid-market B2B firms typically land on Fidelity or Empower for service/flexibility” Muse Glimmer 30B · direct prompt · first choice
“Empower Retirement - best for flexibility and negotiated pricing for mid-market” Muse Glimmer 30B · paraphrase prompt · first choice
“If it is Fidelity, Vanguard, Schwab, or Empower, you are in safe territory” Qwen 3.7 Flash · negative prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.